Instagram video ads can help boost your profile as a business owner and bring in more customers.
Yes, Instagram was originally built for photos. And the social media site, with its many filters and frills, is still primarily known for images. But it’s also evolving very quickly, and video content on Instagram is booming.
Some 500 million people use Instagram Stories every single day. And 50% of people have visited a website after seeing a product or service on Instagram. So yeah, creating video advertising content on the site is a very good idea for any business owner.
First, make sure you have an Instagram Business account. Now you’re ready to rock.
How to set up Instagram video ads
There are a few different placements for video ads on Instagram. These include options on, Stories, Reels, In-Stream video ads and Explore, which we’ll get to later.
In terms of actually setting up the ads, the easiest option is actually going through Facebook’s (or should we say Meta’s) Ad Manager.
To get to your Facebook Ads Manager, you can go to your Page and click on the Ad Center drop-down arrow in the Manage Page panel. Then choose All Ads from the drop-down and click on Ads Manager at the bottom of the page.
It should be fairly self-explanatory from there, but you’ll be asked to name your campaign and then you can choose how you’d like your ad to be shown on Instagram.
Choosing your objectives
The Ad Manager allows you to consider the objectives you most want to pursue in your advertising.
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You have a lot of options, and you’ll want to choose them carefully. Different objectives only work in certain placements.
Let’s go through the objectives.
Brand awareness and reach
You want people to be aware of your brand, that much is obvious. These two metrics are based on getting as many people to see your company’s work as possible. And so it’s no surprise that they tick off almost every platform.
Traffic and video views
Then there’s traffic, which does tick off every platform. Brand awareness and reach aren’t necessarily based on buying things, so they don’t check the Shop box. But if you’re looking for traffic and video views, you want every platform available.
Engagement
If traffic is a wide net, engagement is more of a sniper rifle. Tied for the objective with the smallest amount of target platforms, engagement is based on getting as many likes and comments as you possibly can. For that purpose, you’re best off posting on the main Feed and Explore platforms, as they lend themselves well to clicks.
App installs, lead generation and messages
These three objectives are based on interacting with…
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