2023’s Digital Marketing Trends for Small Business

The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. 

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. 

Let’s learn more about digital marketing and its successful trends. 

What Is Digital Marketing?

Are you an entrepreneur looking for ways to expand your business? If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. 

Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Also known as internet marketing, this process uses digital communication to spread brand awareness and increase sales.

According to a Forrester report, digital marketing spending by companies will reach $146 billion by 2023. With the existing and new digital marketing trends in 2023, you can prepare yourself to take your business to phenomenal heights. 

Exploring 7 Effective Digital Marketing Trends in 2023

Out of plenty of business strategies, a wise entrepreneur will always opt for the ones that are lucrative for his venture. Some of the top digital marketing trends that will be effective for your company in the long run include;

  1. Real-Time Messaging Remains Effective 

Personalizing the sales is the secret to making your customer choose your products and services. You can achieve this by real-time messaging with your potential customer. Several chatting platforms can help you in getting to know your customers better. 

You can create a customized sales strategy for every customer using their data from the chat between you and them. It spikes the chances of a successful sale as your customer will think that the product or service is exclusively designed for them. 

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  1. Attract Users Through Video-Based Content

Everybody loathes the idea of reading long texts on websites. However, people are attracted to moving graphics as they provide more information in less time. Thus, it is ideal to incorporate video-based content in your digital marketing strategy to make the user stay longer on your webpage. 

Videos are captivating and successfully capture the attention of the user. Use engaging videos to make the audience stop and stare at your webpage. It is an excellent way to promote your business by including the top selling points in your video. 

  1. Influencer Marketing Continues to Gain Popularity

We engage with the stories and posts of our favorite celebrities and influencers daily. So, why not use their extensive social media reach to create a buzz about your business?

Consider the trendy idea of influencer marketing if you want…

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3 Benefits of Building and Using a Personal Brand to Grow Your Business

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies.

You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as easy as buying groceries like Roland Fraser.

You can just be you.

The personal brand that you build will not only make it easier to get new clients, but also help you grow your business in a way that you actually enjoy. It’s a win-win-win situation!

Creating a personal brand requires effort and consistency, but the payoffs are more than worth it.

I’m going to show you 3 of the top reasons why personal branding is essential for business growth and why you should start working on yours today.

If you’re not convinced yet, by the end of this post I think you will be. So let’s get started!

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Benefit #1. You Will Attract Clients You Love Working With

Can you imagine being surrounded by people who already like you and want to work with you?

Finding the right clients is like dating. (I know, I’m tired of that analogy too.)

Would you rather go on a date with someone who is clearly interested in you and makes an effort to get to know you OR would you rather go on a date with someone who is lukewarm and doesn’t seem that into you?

Of course, it’s much more fun and enjoyable to date someone who is clearly interested in you and makes an effort to get to know YOU. The same goes for finding clients.

When you have a personal brand, you will attract clients that you actually enjoy working with.

They will understand your language, your jokes, and what you’re all about. They will get a chance to know you and decide if they like (or don’t like) you before even reaching out to you.

So how do you attract the right clients?

Simple – be yourself.

There are a few things you can do to help you stay true to yourself and your personal brand.

  • Be authentic. Don’t try to be someone that you’re not. People can see right through it and they won’t trust you.
  • Stay consistent. This is one of the most important aspects of personal branding. You need to be consistent with your message, your tone, and how you present yourself.
  • Be YOURSELF! This is the most important thing of all. Be genuine, be honest, and be real. People will appreciate and respect you for it.

Benefit #2: Selling Gets Waaaaaaay…

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A List Post Worth Writing (and Reading): The 7 Key Strategies for Bloggers

A List Post Worth Writing (and Reading): The 7 Key Strategies for Bloggers 18&63,h=A>>12&63,n=A>>6&63,o=63&A,u[l++]=i.charAt(a)+i.charAt(h)+i.charAt(n)+i.charAt(o);while(d The 7 Keys to Writing a Better List Post ‘ + data.settings.title + ” : ” }}} ]]>

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The Biggest Mistake on Your Homepage with Michael Buzinski [VIDEO]

Michael Buzinski

Michael Buzinski is a life-long entrepreneur, digital marketing thought leader and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.

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The Next Google Slap? How to Prepare for Google’s Updated Destination Requirements Policy

Current Marketing TrendsCurrent Marketing Trends

Next month (October 2022), Google is updating the Destination requirements policy requiring that ad experiences on destinations (i.e. blogs and landing pages) follow the Coalition for Better Ads Standards. The impact on publishers and advertisers could be significant, as they’re used to having more control over their ad placements.

To help you get ready for the new advertising policy requirements, we’ve put together a list of resources that includes information on what to expect and how best practices can be used.

What are the updated requirements?

The updated requirements are that ad experiences on landing pages must conform to the Coalition for Better Ads Standards. This means that ads must be less intrusive and more user-friendly. Google will consider a number of factors when determining whether an ad experience is annoying. These include the number of ads on the page, their layout, and placement, as well as how intrusive they are. 

According to Google, ads that do not comply with the better ads standards are as follows:

On Desktop

  • Pop-up Ads
  • Auto-Playing Video Ads with Sound
  • Prestitial Ads with Countdown
  • Large Sticky Ads

On Mobile

  • Pop-up Ads
  • Prestitial Ads (Ads that show on a mobile page before the content has loaded)
  • Ad Density Higher Than 30%
  • Flashing Animated Ads
  • Auto-playing Video Ads with Sound
  • Prestitial Ads with Countdown 
  • Full-screen Scrollover Ads
  • Large Sticky Ads

Google will let you know if your landing pages aren’t up to standards through the Ad Experience Report and any ads that lead to a violating destination will be disapproved immediately.

Why is Google doing this?

Our answer: ad blockers. 

Google’s answer: To improve user experience. A bad ad experience can ruin the whole online experience for a user, and Google wants to avoid that. After all, happy users are good for business.

Google has decided on these changes with help from the Coalition For Better Ads. As stated on their site, “The Coalition’s Better Ads Standards identify the ad experiences that fall beneath a threshold of consumer acceptability and are most likely to drive consumers to install ad blockers. More than 150,000 consumers have participated to date in the Coalition’s research to develop its set of Better Ads Standards.”1

According to the Coalition For Better Ads:

  • Advertisers can use the Better Ads Standards to inform campaign development and execution
  • Publishers and app developers can use the Better Ads Standards to develop improved experiences for their audiences
  • Ad technology platforms can use the Better Ads Standards in the development process for new ad experiences
  • Providers of measurement technologies can use the Better Ads Standards to develop new ways to assess marketplace prevalence of the ad experiences preferred by consumers

What does this mean for you?

This new policy put into place by Google will result in a better user experience for internet users, and also help to increase revenue for website owners who are displaying ads. In order to comply with the updated requirements, website owners should avoid using any…

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Facebook Ad Sizes and Specs: The 2022 Guide

If you’re a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.

This is an honest mistake, of course. But that won’t matter if you end up using the wrong assets as part of your ad campaign and see poor results.

Unfortunately, social media platforms—especially Facebook—change their ad sizes and guidelines often. And it staying up to date with up to date specs can be difficult.

That’s why I’m writing this article. Here, you’ll find the most up-to-date Facebook ad sizes and design specs for 2022.

cover imagecover image

Before we get into that, here are a few reasons why you should know the sizes and specifications for Facebook ads:

  1. Knowing Facebook ad sizes helps you avoid posting images that will appear blurry, pixelated, or distorted.
  2. Depending on your marketing objectives, the right ad size and placement you use will help your ad stand out from everything else your target audience sees.
  3. The right ad size and placement can help you reach the right audience across multiple platforms.

Facebook in-feed ad sizes

Using in-feed ads is a great way to build hype around a new product. It’s easy to set up and can work without a big budget.

All you have to do is:

  • pick a goal (reach, brand awareness, app installs, lead generation, etc.),
  • choose your target audience
  • upload the ad content (the visuals, copy, and links)
  • set your budget
  • and publish!

Facebook in-feed adFacebook in-feed ad

Source

Facebook places these ads in user’s news feeds, mixed in with posts from friends, family, pages and groups. In-feed ads can be images, videos, or even GIFs.

To get the most reach and engagement, consider using panoramic images or 360-degree photos. If you’re using images, keep the overlaid text minimal.

In-feed ads design specs

Images

Supported file types: JPG and PNG

Maximum file size: 30 MB

Minimum size: 600 x 600 px

Image ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080 px (no maximum, so upload the highest resolution file you have)

Text recommendations

Primary text: 125 characters

Headline: 27 characters

Description: 27 characters

Videos

Supported file types: MP4, MOV or GIF

Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

Maximum file size: 4 GB

Minimum sizes: 120 x 120 px

Resolution: At least 1080 x 1080 pixels

Video length: 1 second to 241 minutes

Facebook in-stream video ads sizes

If your main goal is to get traffic and/or conversions, running in-stream Facebook video ads is an excellent way to grab (and keep) the attention of prospects.

Facebook in-stream video adFacebook in-stream video ad

Source

You can use Facebook…

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How to Make Meetings More Meaningful Without Wasting Time

According to research, 37% of employees blame unproductive meetings as a significant loss to organizations. As a result, more than 24 billion productive hours are lost. Meetings take a good chunk of time out of an employee’s routine, but they are also inevitable. 

The worst thing that can happen is that after hours of discussion and brainstorming, there is no actionable outcome. As a result, company resources and productive employee hours are wasted. 

You should have a roadmap for a meeting to increase collaboration among your teams and make effective decisions. 

Strategies to Make Your Meetings More Effective 

On average, a meeting lasts 12 to 13 minutes. In many cases, this time isn’t enough to discuss the key points. Increasing the meeting time means taking a portion of the employee’s productivity.  

You have to ensure that each minute spent in the meeting has a beneficial outcome. Managers and leaders should use the following meeting strategies to conduct effective meetings

  1. Create Goals and Objectives for Meeting

The first step before you call the meeting is creating an agenda. The best thing is to determine the reason why you need a meeting. As soon as you get valid reasons, you have a green light. 

Whether the meeting is to discuss tasks’ progress or company crises, it would be best if you have predefined goals and what you are willing to achieve from the meeting. 

Managers can also create an agenda and cover all the necessary objectives without deviating from the meeting goals. Once the meeting’s agenda is finalized, distribute it to the selected attendees. 

  1. Invite Relevant People 

 Meeting attendees can be divided into two groups. Those who directly contribute to achieving goals (managers and team leaders) and the interested or contributing parties (team members). Any other person’s presence is unnecessary.

Suppose the meeting agenda is “budgeting for future investments,” only invite the finance department’s head and team members. Any other person who is not relevant to the meeting agenda is the third wheel. 

Unnecessary attendees will waste their time. They do not have prior knowledge of the agenda.

  1. Utilizing Mind Mapping Tools 

Mind mapping is an effective method to discuss an idea and explore new possibilities related to it. Business meetings can significantly benefit from a mind map maker. Managers can use mind mapping tools for the following benefits 

  • Managers and leaders can create engaging presentations for the meeting. Audience engagement is crucial to getting a positive outcome from the meeting
  • Regular meetings with PPTs can take minutes and even hours to discuss the plan. Mind mapping allows you to cover long meetings in just minutes without missing any essential details and remaining on the meeting agenda
  • Mind maps make task assigning seamless. Team members and leaders can know their responsibilities without complex explanations
  • Meetings can discuss the agenda in order and logical structure with…

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