Everyone starts as a digital marketer in the same place.
They don’t know anything about marketing, other than it’s a thing that companies do to get people to buy products.
As new marketers, we don’t realize:
→ How much time, effort, and resources get put into offers, products, and services.
→ The number of research hours that have led to proven copywriting formulas.
→ That a marketer’s day-to-day revolves around lots (and lots) of spreadsheets.
We come into this field curious—with our eyes on unicorn status. If we can become unicorn marketers, not only will we create financial security for ourselves and our family, but we’ll be able to take any product (or idea) and turn it into a well-known name in its niche.
Digital marketers all pass through 6 development stages, from the curious cat to the untouchable unicorn.
Where are you in your digital marketing journey?
Stage 1: The Curious Cat
We all start as curious cats. We start reverse engineering bus ads, Super Bowl commercials, and our Instagram sponsored posts. We wonder why a company decided to use a certain word, color, or image—and think about ways that we’d improve the ad.
As a curious cat, you’re not necessarily looking to become a digital marketer yet (that you’ve realized). You’re dabbling with an interest in advertising, keen to know more about how this largely invisible world works. We’re seeing ads all day long, but what does the behind-the-scenes of these ads look like?
Is it really like Mad Men? Suddenly on your YouTube recommended feed are videos about content marketing, facebook ads, and copywriting. You’re listening to podcasts, like The DigitalMarketer Podcast, to learn more about this world…
And you’re only getting more and more curious about what’s inside.
Stage 2: The Willing Intern
Eventually curiosity catches the cat and you decide to give marketing a go. No, this doesn’t mean you incorporate a business, launch a product, and hire 7 full-time employees. You might try writing a newsletter, post an Instagram caption, or reply to your favorite marketer on Twitter. You’re dipping your toe in the marketing world.
The willing intern is becoming a student of marketing. Every ad that you see becomes something to study and your social media feeds are filling up with lessons from brilliant marketers. You’re reading articles, like this one!, to figure out what becoming a marketer would look like.
And you’re willing to give it a shot. At this stage, you’re applying for internships or you’re creating one for yourself. You’re testing out marketing strategies with your personal brand or dabbling with marketing inside of the company you work for.
You’ll say yes to any task that lets you create something (emails, social media, ads, etc.) that leads to results (traffic, engagement, subscriptions, conversions).
Stage 3: The Foundational Novice
Your time as an intern (whether officially or through your own trial and error) will eventually come to an end when…
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