Growth Archives - Jeff Cassman

How to Make Money from a Website in 5 Simple Steps

We’re living in an era where anyone can start a website and use it to generate income. Whether it’s a small side hustle or a full-time job, the potential profits from starting a website are virtually limitless.

For so many people, the idea of making money from a website sounds like a dream. They love the concept but just don’t have any direction for getting started.

If you’re ready to turn that dream into a reality, you’ve come to the right place. Throughout my career, I’ve turned countless websites into money-making machines. I created this guide to share my knowledge and teach you how to do the same thing.

Top Website Builders to Make Money from a Website

If you want to make money from a website, you’ll need a website builder. Here’s the best options.

Wix – Best website builder for your first website
Bluehost WordPress Website Builder – Best for building sites that grow with your business
Squarespace – Best website builder for creators of all stripes
Weebly – Best for making money with an ecommerce store
GoDaddy – Best for building your website from your phone

You can read our full reviews of each website builder here.

5 Steps to Make Money From a Website

Making money from a website might sound complicated, but the entire process can be summarized in just five simple steps. I’ll break this process down into greater detail below.

Choose Your Monetization Strategy
Get Hosting, Register a Domain, and Create Your Site
Identify Your Target Market
Create Content and Build Out Your Pages
Drive Traffic and Scale Your Site

What to Expect When Making Money From a Website

Here’s a closer look at the easy parts and challenging aspects of making money from a website:

The Good

The…

The Beginner’s Guide to Freelance Business Ideas

So you want to be a freelancer? (Or at least you think you do.)

There are some great perks to being a freelancer and having more freedom and flexibility than those employed by a company.

However, that freedom doesn’t come without a price. If there’s one piece of advice we can give you about becoming a freelancer, it’s to be ready for a life of constant hustle. Even when times get tough, those meant to be freelancers have the drive to keep going and must serve as their own motivation.

In short, freelancing isn’t for everyone. But if it’s something you’re interested in, it’s worth diving deeper to see if it may be the right fit for you.

The first step in considering freelance business life is coming up with an idea. What service can you offer to people?

To help you answer this crucial question, we have created this guide. Here you will find all you need to know about freelance business ideas to get you started down this path.

Developing Freelance Business Ideas

Freelance business ideas are those that focus on your skills and passions.

If you have always loved photography but never had the right opportunity to share those skills, you may want to consider turning your photography skills and interest into your freelance career.

Freelancing is growing in popularity, especially since COVID saw many people let go from their more stable careers. With the ability to work from home, many people are starting to pursue their passions in a way that allows them more freedom: a.k.a freelancing.

However, it is important to note that working for yourself as a freelancer comes with its fair share of stress, thanks to the fact that work is never guaranteed. But, it can come with many rewards, most notably the…

The Essential Guide to Online Meeting Etiquette

Whether you attend one online meeting a month or a dozen each week, it’s important to know what to do–and what to avoid–to maximize the success of each call. While online meetings are a lot like in-person meetings, there are some nuances that require you to pivot and up your meeting etiquette game.

Don’t worry if you’re not sure where to start. In this guide, I’ll walk you through the “hows and whys” of online meeting etiquette, so you can avoid being that person in your next Zoom call. Everything you need to know to be an online meeting pro is covered here.

Online Meeting Etiquette Guide Quick Links

If you’re new to online meetings, reading through this entire guide from start to finish is a great way to get up to speed. But if you’re an online meeting veteran, feel free to jump to the sections you most want to know about right now.

Why Online Meeting Etiquette Is Important
Key Rules of Online Meeting Etiquette
Considerations for a Hybrid Meeting
Use the Best Tool For Your Online Meeting
Final Thoughts About Online Meeting Etiquette

Why Online Meeting Etiquette Is Important

With remote workforces the norm these days, chances are you’ve been invited to more than a few virtual meetings lately. It’s also likely that at least one of those meetings didn’t feel as productive as it could have been.

Meetings are a necessary part of the work day, whether they are in-person or online. But inefficient meetings rob businesses of valuable employee productivity time, which has a cumulative effect as the number of meetings and attendees increases.

Any meeting can go south fast, but online meetings are even more susceptible due to their more casual nature and ease of scheduling. The good news is that…

How to Organize Slack Channels

Slack is a ubiquitous business communication tool, but using it without a strategy to keep channels organized can lead to chaos. Lost messages and confusion over channel purposes are just a few common Slack pitfalls.

Whether you’re managing Slack for your team or the entire company, a few minutes of planning and organizing your channel strategy at the start will save time and eliminate confusion down the road. It’s easy to do, and I’ll show you how.

Organize Your Slack Channels In 4 Easy Steps

Slack is the most versatile team messaging software on the market today. It’s an easy and effective tool to make everyone’s workday more efficient. Streamlining Slack channels takes just four steps.

Create New Slack Channels
Set Up Slack Channels for Maximum Success
Put the Right People in the Right Slack Channels
Archive Old Slack Channels

Ready to become a Slack channel master? Let’s get started.

1. Create New Slack Channels

Slack comes with two public channels already created–#general and #random. By default, every member you add to Slack is automatically added to both channels. The difference between the two default channels is that members cannot leave #general, making it a great spot to share company-wide announcements.

Of course, you’ll want to add more channels to fit your business needs. There are two types of channels you can create in Slack:

Public channels are discoverable via search and denoted with a # before the channel name. Anyone can join these channels.
Private channels cannot be found or viewed by non-channel members, and can only be joined by invitation. If you’re a member of a private channel, you’ll see a lock icon before the channel name.

Now that you understand Slack basics, you’re ready to create your own channels. Three things are…

How to Choose a Webinar Topic

Webinar success is often measured by registration and attendance. But in today’s non-stop, tech-driven world, how do you rise above the noise and capture the attention of busy prospects? And once you do, how do you get them to actually commit their time to show up for your webinar?

The secret is to offer a topic that is interesting, engaging, and, above all, valuable. If you don’t, you may find yourself presenting to empty seats. To ensure your webinar is standing room only–virtually anyway–it’s critical to choose a great webinar topic. In this article, I’ll show you how easy that is to do.

How to Choose a Webinar Topic in 5 Steps

Selecting the right webinar topic involves more than just picking a subject that is interesting to you. It requires a strategic approach and analysis. But that process isn’t as hard as it sounds. You can choose a winning webinar topic and create a successful webinar in just five steps:

Identify Goals and Objectives
Define the Target Audience
Finalize Your Webinar Topic
Determine the Webinar Layout
Select High-Quality Webinar Software

Ready for success? I’ll walk you through the full webinar planning process in detail.

#1. Identify Goals and Objectives

Choosing a great webinar topic begins with a little legwork. Start by thinking about why you want to do a webinar in the first place. What do you hope to accomplish?

Here are a few common reasons people put on webinars.

Reach and Teach Employees

With more and more workforces going remote, sharing important information with employees–and ensuring they understand it–can be a daunting task. Zoom is a great option for smaller meetings among teams or departments. But when you need to reach larger groups or even an entire large organization, a…

The Essential Guide to Video Call Recording

With distributed workforces the norm, incorporating video into communications with colleagues and customers isn’t just a nicety anymore–it’s a necessity. Recording the most important of these video calls helps you preserve information that can later be reviewed and shared with colleagues, customers, and even prospects.

In this guide, I’ll show you how easy it is to record video calls and explain the reasons why you might want to hit the record button next time you’re in an online video meeting. I’ll also explain the basics of how video calls work, cover what makes video calls different from video conferences, and share tips on creating a professional video conferencing environment.

Video Call Recording Quick Links

Use this quick link road map to go straight to the information you want to read now.

Ready to dig in? Let’s get started.

The Essential Guide to How Fax Works

Fax machines have been around for more than 150 years, though the way people send a fax today is quite different than it used to be. So how does fax work?

The short answer is that it depends on how you’re sending a fax–with a fax machine connected to a landline or a device connected to the internet. Let’s go through how fax works, each way you can fax, and everything else you need to know about faxing.

Quick Links

Have a specific question about how fax works? We probably cover it below:

The Basics of How Fax Works

Regardless of how you get it done, the goal of faxing is the same: to transmit a document from one place to another.

There are three distinct technologies that support fax. They all handle the transmission differently, and so the way that fax works is based on the technology you’re using.

Landline Fax

This is the “traditional” way of faxing documents. It requires a wired connection to the public-switched telephone network (PSTN), as well as a fax machine or multi-function printer (MFP).

To use this method, you feed hard copies of your documents into a fax machine, which codes the black/white spaces of the documents into a signal.

This signal is sent across the PSTN using the receiver’s fax number to get it to the right place. That signal is then reconstructed by the receiver’s fax machine, which prints out a hard copy at the new location.

Online Fax

Over the last 20 years, people have begun using the internet instead of the PSTN to send and receive faxes. This requires an internet connection and online fax service.

You can use a computer, tablet, or mobile device…

How to Write a Fax Cover Sheet

Effectively sending a fax takes more than just transmitting the pages of the actual document. Without also including a fax cover sheet as page one, you expose yourself to a few easily avoidable risks, like disclosing confidential information, creating uncertainty about the intended recipient or document purpose, or simply appearing unprofessional.

Luckily, it’s easy to create a fax cover sheet and include one with every fax you send. I’ll show you how.

Write Your Fax Cover Sheet in 3 Easy Steps

If you’re going to send a fax, you want to make sure to include a fax cover sheet with every transmission. The cover sheet makes the who, what, and why about your fax crystal clear to the receiver. A fax cover sheet also serves as a layer of protection for confidential or sensitive documents.

Fax cover sheets are easy to create, and it takes just three steps.

Decide How You Want to Send Your Fax
Identify All Essential Cover Sheet Information
Create A Fax Cover Sheet Template

Ready to level up your faxing game? Let’s get to it.

1. Decide How You Want to Send Your Fax

Today, you have options when it comes to faxing documents. The option you choose dictates how you’ll create a fax cover sheet.

Use a Traditional Fax Machine

Readers of a certain age surely remember fax machines of old. These are standalone units where you manually type in the recipient’s fax machine telephone number on a keypad, then listen to ringing and the random beeps and hums until your call is connected to the recipient’s fax machine.

If you haven’t had to fax anything since the early 2000s, you might think those old-fashioned fax machines are obsolete. But you’d be wrong. There are many businesses and organizations that…

How to Host a Webinar

If you want the answer up front, the best way to host a webinar is with LiveStorm.

Hosting a webinar is a little different from hosting a normal video conference. If you’ve never done it before, don’t worry, I’ll walk you through how to host a webinar.

There are a number of excellent webinar software options out there that give you everything you need–registration pages, dependable video quality, tools to engage the audience, and more.

Top-Rated Software for Hosting Webinars

The best webinar software makes it easy to register attendees, invite guest speakers, and coordinate with your team. When you go live, you’ll have tools to poll the audience and run Q&As.

These are the best tools for helping you host an engaging webinar:

With these options, everything you need to promote and host a webinar is included, so you can start filling seats today.

Quick Start Guide for Hosting A Webinar

If you already have your webinar mapped out and you want to get started today, this section will get you to the finish line as quickly as possible:

Sign up for Livestorm. Any of my recommendations will work, but Livestorm offers a complete platform with everything you need to get started for free.

Schedule a webinar. Once it’s on the calendar, you can send invitations, invite panelists, open registration, and start building interest on social media.

Host your amazing webinar. You can use interactive tools to engage the audience both during and after the webinar to find out what’s working well.

Okay, that’s the 90-miles-an-hour version. Here’s everything you need to know to host your webinar from start to finish.

How to Host a Webinar in 6 Steps

Follow…

Top 6 Best Collection Agency Services – 2022 Review

Businesses should be focused on serving their clients, not on tracking them down for missed payments. Collection agency services solve this problem by recovering your money and strengthening your cash flow. Agencies do this by identifying your debtors and reaching out to them in a targeted way. If you’re wondering which collection agency could be best for you, keep reading.

The Top 6 Best Collection Agency Services

Rocket Receivables – Best for Small Businesses in Highly Regulated Industries
Prestige Services – Best for Commercial Accounts
Summit Account Resolution – Best for Medical, Dental, and Employee Reimbursement
Atradius Collections – Best for Global B2B Debt Collection
IC System – Best for Landlords, Government Agencies, and Financial Institutions
The Kaplan Group – Best for Large Claims

Let’s take a deeper dive into the best collection agencies so you can determine which is right for your business.

#1 – Rocket Receivables — Best For Small Businesses in Highly Regulated Industries

Stage One clients receive 100% of collections
Rocket Booster enhances collection reminders
Stage Two clients only pay when debt is collected
Covers B2C and B2B accounts

Try it today

Rocket Receivables is the solution for smaller businesses that are having trouble collecting and that are concerned about breaking debt collection regulations. The service helps small to midsize businesses in industries like healthcare, retail, contracted services, real estate, professional services, education, and more.

The service is straightforward and is broken down into two stages. Stage One is for accounts that are less than 120 days past due, and it has up-front pricing with a fixed fee. During Stage One, the debtor is reminded once from first-party outreach and is sent…

Category: Growth