If you’re looking for a lightweight ecommerce solution you can add to just about any existing website, Ecwid is a smart choice. You can get set up and selling in just a few minutes for a very reasonable price, but it lacks some of the depth of customization that other ecommerce platforms offer.
Keep reading to learn who Ecwid is best for, what it’s good at, where it’s lacking, and how its features stack up against its biggest competitors.
Who Ecwid Is For
Ecwid is an ideal ecommerce solution for sellers who are looking for an easy way to add shopping functionality to an existing website. It’s also great if you want to keep your website and store separate so you can move or make changes to one without affecting the other.
Either way, this platform works best if you already have a website on WordPress, Squarespace, Wix, or just about any other site building platform.
Overall, Ecwid provides a seamless way to get quickly list products and make sales using the digital properties you already own. Whether you’re dropshipping trendy goods, selling digital downloads, pushing your products on Instagram or TikTok, or offering a subscription-based service, Ecwid gives you a easy path to multichannel ecommerce.
However, if you’re a larger shop with more intricate, complex needs or you want an ecommerce site builder with deep customization options, Ecwid probably isn’t the ticket for you.
Our favorite alternatives for ecommerce site builders and platforms that are made for serious scaling include:
- Shopify – Best all-around ecommerce platform
- Wix – Best for stores with fewer than 100 products
- BigCommerce – Best for large inventories