Month: November 2021

Many of us struggle with self-doubt. It feels like no matter what you do or how much effort you put in, it could all be for nothing because one day someone will realize you don’t have the necessary knowledge or expertise. They’ll call you out—and your marketing career will be over.

This is called imposter syndrome, the internal voice constantly reminding you that you are not good enough, smart enough, or worthy enough to achieve your goals and dreams.

The reality is, every marketer starts from the beginning. We’ve all written terrible copy before or had a launch flop. Part of our careers is a willingness to always be learning. The foundations of marketing won’t change, but the platforms we use them on will.

Marketers have to be humble, and part of embodying that is kicking imposter syndrome to the curb. You don’t need a nagging voice in your head telling you that your campaigns won’t work or you’re not good enough to apply to that awesome job.

You need the biggest fan in your mind, supporting you, cheering you on, and asking you what you learned on your tough days.

As a marketer, you have the tools you need to transform the bad days where you doubt your abilities into your best days. As Robin Arzon puts it, “we have already made it through 100 percent of our bad days, and knowing that should fill us all with such a confidence that we will be able to face anything straight in the eye.”

Privacy updates, platforms changes, and new content trends can’t shake you if you’ve mastered imposter syndrome.

Here are 4 steps to get past imposter syndrome specifically for marketers.

1) Take Time For a Rebrand

We each have a personal brand. Much like a company brand, your personal brand informs and influences perceptions, represents who you are and the values you embrace, plus provides the framework to help you stand out from the crowd.

Oftentimes, our personal brands get stale because we haven’t taken the time or energy to create the brand in the first place. It’s easy to fall into a personal brand if you’re not active about creating it.

If you are having doubts about your abilities or are having trouble differentiating yourself from others in the market, it could be time for a personal rebrand. A rebrand can align you with your current expertise and make sure the content you’re creating is…on brand.

If your marketing agency started as a Facebook ads agency but turned into a video ad agency—a rebrand can show people what you’re really up to these days. It can also help you figure out what you’re an expert on, what you have to share, and how can use this expertise to get clients.

Recommended Activity: The DigitalMarketer Architecting a Branding Blueprint is a model you can use to help you get started…

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When it comes to digital marketing for eCommerce businesses, there are a whole lot of channels to choose from:

Social media can boost brand awareness and make connections. 

Email marketing can keep your community active. 

…And PPC (specifically Google Ads) can enable steady growth and sales.

Why PPC for eCommerce?

PPC (pay per click) advertising is a favorite among eCommerce marketers—and for good reason. 

Reminder: 

PPC Advertising = Ads that appear on search engine result pages, videos, apps, websites, and social media.

These ads appear everywhere, so they get a whole lot of views (like a billboard on the side of the highway). But the business owner doesn’t pay for views, they only pay when a user clicks.

The best part? PPC advertising is about finding customers who are ready to buy through search history, audience type, and a whole lot of data.

Why Google Ads for eCommerce, Specifically?

Google Ads is the most effective form of PPC (pay per click) advertising on the planet.

Think about it: 

The term “Google” has become so synonymous with “answer.”

We’re been trained to turn to Google with every question we have. And Google is so much more than a search engine, it is also YouTube, email, apps (like Google Calendar), Google Maps, and Android.

…And, Google collects information about us all, and can therefore predict intent—which means Google can put somebody who’s willing to buy your product in front of your ad (sometimes before the user even knows they want to buy).

In fact, 67% of all high commercial intent keyphrases go to a paid ad.

We’ll reiterate: 

When someone wants to buy, two out of three(!) of those Google searches result in clicking on an ad.

That tells us that when people are in the learning phase of the buying process, they go for organic search results. 

But when they are ready to buy—customers click the ads.

Is Google Ads Right for Your Business?

One more thing before we go any further: 

While Google Ads is the most effective marketing platform on the planet, it isn’t right for everyone. 

So, it’s imperative to determine Google Ads is right for your eCommerce business before you can hit the ground running.

It takes time to build, launch, and optimize campaigns—and ultimately, see results. 

That means you need to have realistic expectations. Here are seven quick questions to consider first:

1. Are you ready to commit? It typically takes about 90 days to determine if there’s potential for a predictable, scalable growth schedule. 

2. Can you afford the cost to get the ball rolling? You’ll want to spend at least $1,000-$1,500 per month at the bare minimum; but I recommend starting at a $2000 minimum.

3. What are your business goals? Ask yourself:

• Do I know my close rates?
• Do I know how many leads I need to make a sale?
• Do…

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