Your Best of 2021 – Mark Sanborn

As the old year ends and the new begins, I’d like to know: what were some of the best things you enjoyed in 2021? Please share your insights for some or all of these categories:

     Best book you read?

     Best app you started using?

     Best idea or insight you learned?

     Best thing you stopped doing?

     Best thing you started doing?

     Best movie or series you watched?

I wish you a healthy, happy and prosperous New Year in 2022!


Mark Sanborn is an award winning speaker and Leadership Expert in Residence at High Point University, the Premier Life Skills University. For more information about his work, visit 

Author: Mark Sanborn

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. In 2020, Global Gurus named Mark the #5 Leadership Authority in the world.

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A Relaxing Way To Lower Blood Pressure

A thoroughly pleasant method for lowering your blood pressure.

Taking a short nap in the afternoons lowers blood pressure, new research finds.

An afternoon nap is as powerful as reducing alcohol and salt and almost as good as taking medication.

Taking naps could reduce heart attack risk by 10 percent — possibly more if the naps are longer.

Around half of all Americans have high blood pressure (the figure is around 30 percent in the UK).

Many, however, are unaware since it typically has no symptoms.

The condition raises the risk of heart attacks and strokes.

Dr Manolis Kallistratos, the study’s first author, said:

“Midday sleep appears to lower blood pressure levels at the same magnitude as other lifestyle changes.

For example, salt and alcohol reduction can bring blood pressure levels down by 3 to 5 mm Hg.”

The study included 212 people whose average age was 62.

People took an afternoon nap for an average of 49 minutes.

The results showed that taking a nap each day was linked to lowering blood pressure by an average of 5 mm/Hg.

Dr Kallistratos said:

“These findings are important because a drop in blood pressure as small as 2 mm Hg can reduce the risk of cardiovascular events such as heart attack by up to 10 percent.

Based on our findings, if someone has the luxury to take a nap during the day, it may also have benefits for high blood pressure.”

In addition, the results showed that for each hour of napping blood pressure was reduced by 3 mm/Hg.

Dr Kallistratos said:

“We obviously don’t want to encourage people to sleep for hours on end during the day, but on the other hand, they shouldn’t feel guilty if they can take a short nap, given the potential health benefits.

Even though both groups were receiving the same number of medications and blood pressure was well controlled, there was still a significant decrease in blood pressure among those who slept during midday.”

The study was presented at the American College of Cardiology’s 68th Annual Scientific Session (Poulimenos et al., 2019).

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3 Tips to Catapult Your SEO Results in 2022

Do you want to increase your website’s rankings? SEO is a powerful way to do this. On page SEO refers to the content on your website, and it can take time and patience to get it right. In this blog post, we will go over three tips for optimizing SEO on your website so that you can rank higher in search engine results pages (SERP).

These tips are the foundational pieces that I have used for my business and clients that flat out get results.

SILOing Your Content

A big part of search engine optimization is creating content. One mistake people make is not structuring that content properly so it is easily followed. The first thing you need to know is how to structure the content so when someone comes to the site they can easily navigate and find the content they are looking for.

The best way to do this is through SILOing your content.

What is SILOing you ask?

SILOing stands for “siloing information.” It’s the process of organizing website content in a hierarchical manner. On each page, you have to provide links that lead users down a hierarchy, or order, of topics or subtopics.

I like to draw it out on a white board and make it look like an organizational chart.

Here is an example of what a hiearchy would look like:

The main topic of focus for the entire website is right at the top. Below the main topic, start creating subtopics. I like to keep the subtopics to 5 or less in the beginning. Then, underneath each subtopic, start writing all the potential things you can write about on that particular topic.

If you have a hard time  coming up with things to write about, go to websites like or and search the subtopic. Then just write down all the questions that come up and answer them.

How long should each article or piece of content be for SEO?

There are many answers to this question depending on where you focus. From our experience with clients, we have found that top-performing content is at least 1200 words and that content should not be less than 800 words. If content is under 800 words, it typically performs poorly in rankings.

Now with SILOing, you can use multiple pieces of content in a “series” like format to get the word count up.

The idea behind having this much content is that you want to build authority on the topic.

Google hasn’t really come out and said 800 – 1200 words is the mark, but if you can easily write 1200 words on a topic it shows that you know a little of what you are talking about, Google likes that.

As for keywords and getting all that in there. Each piece of content should be themed towards a question or single topic that falls under that sub topic. This makes it really…

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Five Leadership Freak Articles People Loved to Read in 2021

Five Leadership Freak Articles People Loved to Read in 2021

Image of 2021 with the moon as the zero.

I’m frequently surprised by the articles I post that get the most readers.

A post is probably crap when I think it’s brilliant.

The posts I bang out quickly often invite the most interest.

You might expect the top performing posts would have been written in the first of the year because they have more time to gather viewership. The top five posts of 2021 were all written in the last half of the year.

Top five posts of 2021:


Image of people frolicking.

A simple thing that’s made complex disappoints and drains.

  1. Leave them to the last minute.
  2. Focus exclusively on the work.
  3. Hog the time.

Click here to learn how to have productive one-on-ones.


Anticipate the future by observing patterns from the past.

  1. Recurring topics of conversation?
  2. Repeated frustrations?
  3. Nagging fears? Fear invites foresight.

The way to maximize the present is to anticipate the future.

Read more here.


Image of a group of happy people.

  1. Achievers nudge you toward urgent action.
  2. Wooers remind you to build relationships.
  3. Commanders teach you to make decisions.

Read more here.


According to Gallup, spending time with their manager is the worst part of the day for employees.

People love to see leaders who love people.

Read more here.


Image of a wilting sunflower.

  1. I should have. Instead of shoulding-yourself, say, “Next time.”
  2. Failure is not an option. People set low goals when failure is not an option.
  3. I didn’t mean to. This is a sleezy way of not taking responsibility.

Read more here.

Happy New Year!

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A Sign That You Have ‘Super Immunity’ To COVID

One group of people have ‘super immunity’ against coronavirus disease.

Fully vaccinated people who have a breakthrough infection of COVID end up with “super immunity”.

According to researchers at Oregon University, people who were vaccinated and then got a coronavirus infection are the most protected against the disease.

For this study, a group of vaccinated people who had a breakthrough infection were compared to another group of vaccinated people who never had COVID.

They saw that those with breakthrough infections had an increase in antibodies by 2,000 percent compared with the other group.

Dr Fikadu Tafesse, the study’s co-author, said:

“The increases were substantial, up to a 1,000% increase and sometimes up to 2,000%, so it’s really high immunity.

It’s almost ‘super immunity.’”

However, the authors warn that people should not try to get infected with the coronavirus because there is a risk of severe illness.

Professor Monica Gandhi, an infectious disease expert, commented on the study:

“This is one of the first that shows a breakthrough infection following vaccination generates stronger immunity than prior infection or vaccination alone.”

Several studies have suggested that individuals who had COVID and received one dose of a COVID vaccine were highly protected from re-infection.

Professor Gandhi said:

“This is one of the first that shows a breakthrough infection following vaccination generates stronger immunity than prior infection or vaccination alone.”

Omicron is more contagious than Delta and other COVID variants, thus these findings are reassuring for vaccinated people.

However, fully vaccinated people can be infected with Omicron but most are either asymptomatic or experience mild symptoms.

Dr Tafesse said:

“What we’re saying is, we know life happens.

If you happen to be exposed to the virus, you’ll have this amazing immune response.

It mirrors the immunity response we get to the booster.”

Experts think that the immune system learns all the time; when it sees the virus or the vaccine, it gets ready to fight better against different COVID variants.

Professor Shane Crotty, a virologist at La Jolla Institute for Immunology, said:

“If you get at least one dose of vaccine, you’ll have the best immunity of anyone.

You’ll have amazing immunity against omicron and any variant that’s been identified.”

The study was published in JAMA (Bates et al., 2021).

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Picking SEO Keywords: An Expert’s Guide

Without SEO, publishing content online is like sending a rocket to space without a destination.

If you don’t tell that rocket which direction to head (the moon or Mars?), you’re stuck crossing your fingers and hoping things work out. That’s not good marketing. Good marketing comes with predictability, data, and then some crossed fingers.

And that’s the perfect way to describe search engine optimization, SEO, in 2022. 

SEO is part of the search engine algorithm: 

Input = Keywords

Output = Content

For every keyword, there are thousands of pages of search results and plenty of content to choose from (outputs). But, page 1,000 isn’t nearly as useful as page 1. Even page 2 of search results can feel like no man’s land. 

That’s why marketers care about SEO. Because all search engine pages are not equal. The power of ranking top 3 on page 1 of a search engine beats out ranking first on page 2 by 100x (honestly, maybe even 1,000x). 

How do you land a coveted spot on page 1 of the search results?

By picking the right SEO keywords through these three steps.

3 Steps SEO Experts Use to Pick Keywords

SEO has been around long enough that you don’t need to reinvent the wheel. A new, innovative, never-before-seen SEO strategy that takes you months to implement and even longer to see results is the opposite of what SEO experts are doing.

The SEO experts writing high-quality content, landing on page 1 for relevant searches, and seeing results from their content are the ones following this tried-and-true SEO strategy.

#1: Ideate Keywords

There are two types of advertising: interruption-based and intent-based. Interruption-based advertising is an ad on your social media newsfeed. It’s the ads between paragraphs on the news article you’re trying to read. It’s a search engine ad strategically placed before the organic results. This isn’t your focus in organic SEO marketing, but this IS your focus in paid SEO advertising.

In SEO marketing, you’re focused on intent-based advertising. When somebody chooses to search for an answer to their question—that’s intent-based advertising. A search for “olive green cotton blanket” is an example of intent-based advertising. 

And the search engine results are a mix of interruption (paid ads) and intent-based advertising (organic results).

When you’re ideating keywords for your products and brand, you’re looking at intent-based words. These are the words somebody needs to use to find your products or brand. For DigitalMarketer, these are words like:

  • Digital marketing training
  • Digital marketing help
  • Content marketing training
  • Copywriting training

These keywords correlate directly to our products. They teach people how to be great digital marketers, either for their own company, their full-time marketing role, marketing consultancy, or their agency clients.

Your customer avatar asks specific questions and uses certain words to describe to search engines what content they want output. Use these questions to make a list of 20+ keywords you could rank for:

  1. What questions do your customers ask surrounding your products or brand?
  2. What…

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Nailing It: How Young People Got It Together

Nailing It: How Young People Got It Together

“I am a part of everything that I have read.” Theodore Roosevelt

I read the biography of George Washington Carver when I was in High School. He’s been with me ever since. Recently, I finished, “Becoming Dr. Suess.”

People change people.

You experience the influence of Einstein, Mozart, Helen Keller, or Maya Angelou, in the stories of their lives.

Rene Descartes said, “The reading of all good books is like a conversation with the finest minds of past centuries.”

Image of a small island with two trees. You become like the people you admire.


Respect the power of admiration.

Admiration is magnetic.

You are made better when you respect honorable qualities in others. The people we admire teach us what to desire.

You become like the people you admire.

Robert Dilenschneider wrote a collection of biographical vignettes that busy people have time to read. The stories in Nailing It will give you people to admire.

Two takeaways from Nailing It:


After reading Nailing It you will admire the determination of young people who changed the world.

Everyone who has made a difference in the world has overcome adversity. Think of Helen Keller, for example. (Her story is in “Nailing It.”)

Why do people lack determination?

You need a reason to be determined.

Dilenschneider said, “Being determined requires an emphasis.”

Nietzsche put it this way, “He who has a why to live for can bear almost any how.”

When you have a reason, “Adversity is an energy releasing experience.” Dilenschneider


The frailty of people who changed the world is an encouragement. You may feel that you’re too disappointing to make a difference in the world.

Mozart was physically frail and died at 35. Helen Keller was blind and deaf. Coco Chanel was a lady of the evening.

The frailties of people who overcome adversity is permission for you to make a difference.

Point of reflection: How are you becoming like the people you admire?

Purchase “Nailing It: How History’s Awesome Twentysomethings Got It Together.”

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How to Host a Website in 5 Easy Steps

Want a website? It needs hosting.

If you’re building a new website for the first time, learning how to host it is the only way your site will be published on the web.

There’s an overwhelming amount of information on the Internet about web hosting. The right way depends on multiple factors, such as your technical experience, the type of website you want to build, and size of your website.

That was my inspiration for creating this guide. I’ve simplified the web hosting process into just five easy steps.

No matter what type of website you’re creating, you’ll be able to host it with ease if you follow the steps below.

How to Host a Website in 5 Steps

Hosting a website takes five straightforward steps. They are:

Keep reading for a look at each step.

Step #1: Research Web Hosting Providers

Web hosting is just like any other consumer product or service.

If you wanted to buy a new car, you wouldn’t just walk up to a dealer and purchase the first one on the lot. You’d research different types of cars, makes, models, and dealerships to help you make an informed decision.

The same applies to web hosting.

All web hosting providers are not the same. Some are undoubtedly better than others.

Here’s the thing. There are dozens, if not hundreds of different web hosting providers on the market today. Your research process can help narrow your search. You’ll be able to eliminate certain hosts right away.

There are web hosting providers out there that specialize in speed, while others prioritize customer service. Some providers are best for small business websites and others are best for agencies or enterprises.

So where should you start your research?

Don’t just blindly start clicking through different web hosts on Google. That’s…

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Episode 1606 Scott Adams: How Trump Can Win in 2024 With High Ground Persuasion Persuasion

Episode 1606 Scott Adams: How Trump Can Win in 2024 With High Ground Persuasion Persuasion


  • Greta Thunberg on Biden’s climate leadership
  • Burden of proof for election systems
  • Burden of proof for J6 defendants
  • A High Ground Maneuver for President Trump
  • Brilliant statistics insight, XKCD comic 
  • Omicron is a vaccination against Delta
  • If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see for full access to that secret treasure.

Podcast: Play in new window | Download

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Why SEO Still Matters for Your Entire Digital Marketing Strategy

Search engine optimization (SEO) is an integral part of digital marketing.

SEO helps with brand discoverability. When done right, SEO can create the most consistent and by far the highest-quality traffic source which doesn’t require on-going maintenance.

Yet, SEO is usually the most isolated part of the marketing. Whether it is an in-house team or a third-party service that’s delivering your SEO campaigns, it usually exists on its own without really communicating goals, progress, or results to the whole company.

This creates silos that can lead to poor results and even reputation crises.

How does SEO work in digital marketing and how can a business make it work better?

What is SEO?

SEO is a collection of tactics (content, technical, link building, even website security and usability) that ensures that your website is easy to understand for search engines.

Basically, it ensures a machine knows that your page will be easy to find to a human being who is looking to solve a related problem.

Search engine traffic is one of the highest-quality traffic for many reasons:

  • Unlike PPC (paid) traffic, it doesn’t require an ongoing investment to keep coming
  • Unlike social media traffic,  it doesn’t require an ongoing work to keep coming
  • Unlike social media traffic, you are not interrupting people’s browsing. Instead you give them what they were actually searching for.

In other words, it is consistent and it converts well. No other digital marketing tactic beats that.

Apart from driving direct traffic, search engine optimization helps build brand awareness by increasing your brand’s organic findability.

Keep Your Whole Team Aware of Why SEO is Important

The great thing about today is that everyone understands the value of ranking high on Google! Sadly, however, many folks only know that they “need SEO” without having really understood what that means. 

SEO these days is too hard for a digital marketer to do alone. Many SEOs find themselves in situations where an executive will simply come down and go “Why are we not ranking well for ‘dingwobble’?” 

Keep working hard with teams for them to understand how they contribute to the SEO process:

  • Product Marketers who are responsible for the business, personas and messaging understand that SEO is critical to driving the bottom line revenue numbers they are looking at. Part of the persona developing process should be the development of the “digital persona” – what websites and search terms are these people looking for? This helps the product marketer when it comes time to develop messaging, as that is going to be critical for developing the content, so the right search terms better be there!
  • Field Marketers responsible for the campaigns need to know how SEO fits within their campaign, how it in fact is core to our demand generation, and how to make sure to keep the campaigns integrated.
  • Marketing Communications is creating the content, so SEO should…

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