November 2021 - Page 2 of 12

Episode 1564 Scott Adams: Weasels in the News Everywhere and I’ll Show You Where They’re Hiding

Content:

Biden negotiated, China won
Rittenhouse jury, and update
MSNBC Joy Reid, racist
CNN Bakari Sellers, 4 lies in 15 seconds
Rep. Cori Bush invented getting shot at?
Fake news and fake fact-check on Bill Gates
If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

The Best Way to Connect With Your eCommerce Customers with Scott Cunningham [VIDEO]

Scott Cunningham runs Social Lite, a company on a mission to help independent eCommerce businesses compete and scale globally. Scott is the Certified Shopify Expert, “to scale an eCommerce business, you need to depend on repeat customers, brand loyalty, and increased revenue per visitor.”

https://www.sociallite.ca/

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

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Best Document Management Software – 2021 Review

Gone are the days of having to track down paperwork in physical filing cabinets. Or at least they should be.

The introduction of document management software makes digging through filing cabinets obsolete. The software also provides security and flexibility for your important paperwork, and gives your employees’ the ability to access and collaborate on files from anywhere.

Compare The Best Document Management Software

Get matched up with a document management service that fits your needs.

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If you’ve started your search already, you’ve probably noticed there are hundreds, if not thousands, of document management solutions on the market today. Cloud storage tools like Google Drive or Dropbox technically fall into this category as well. But for this guide, I’ve focused on more robust solutions.

Whether your company wants to go green, better organize document sharing and storage, or both, read on to find the right document management software (DMS) solution for your business.

The 8 Best Document Management Software

Here are the eight document management software I like best in the category:

The reviews below include the features, benefits, prices, and any potential drawbacks you should know about each tool.

1. SignNow

Free 7-day trial
Starts at only $8/month
Unlimited templates
Industry-specific solutions

Try for free

SignNow is an intuitive document signing and management software loved by users for its ease of use and low price point.

SignNow is a no-frills solution for affordable document signing services. In terms of features, it stacks up well with big names in the industry, offering unlimited templates, many integrations, cloud storage even on the lowest paid tier, multiple language support,…

How to Navigate Stress in a Storm

Sailors don’t resist the wind.

You can’t deal with the storm until you acknowledge the wind.

Fretting over things beyond your control is impotence stressing over incompetence.

The worst stress comes from resisting unalterable realities.

We’re all sailors in a storm that isn’t ending soon. Teams are often stressed about things they can’t control.

Life isn’t returning to normal anytime soon. So why are you stressed about something you can’t change?

It’s ridiculous to stand at the helm and rage against a contrary wind. In a storm, the best you can do is lash yourself to the deck and steer into the wind. To rage against unalterable storms is arrogant futility.

Resisting the inevitable squanders resources, drains energy, and increases frustration.

Figure out how to navigate the storm in ways you can brag about around the table.

How to navigate stress in a storm:

#1. Accept the world as it is, not as you wish it was.

Stop looking for magic fairy dust. The only answer is to turn into the wind.

#2. Determine how you want to show up – before you show up.

Don’t let unalterable turbulence distract you from things within your control, your attitude for example.

#3. Focus on the way you treat each other.

The most important thing about us is the way we treat each other while we do the work.

#4. Give yourself and others some grace.

It’s nearly impossible to achieve the same results in a hurricane as in calm seas. Yes, aim high. Challenge yourself AND stop raging against the storm.

#5. Ask your team three questions.

“How soon do you believe things will settle down?”
“With reality in mind, how do we want to treat each other?”
“What does success look like TODAY?”

How might leaders best serve teams that are experiencing long-term turbulence?

What suggestions do you have for navigating stress in a storm?

The Simple Belief That Increases Your IQ

One simple belief could improve your performance dramatically.

People who believe intelligence can be improved perform better on tests, research finds.

First graders who believed their intelligence could be developed got better grades.

The gap continued to widen over two years between those who had a ‘growth mindset’ and those who believed their intelligence was fixed.

The conclusions come from two studies of 464 students.

Both studies showed the power of a growth mindset.

In the first study, students’ beliefs were merely measured.

In the second study, one group was given a course encouraging them to believe that their intelligence could be improved.

Once again, the growth mindset led to higher grades and a widening gap compared to those who thought their intelligence was fixed.

The researchers put the improved performance of the ‘growth mindset’ students down to more effort and a more positive reaction to setbacks.

Professor Carol Dweck, study co-author, said:

“These findings highlight the importance of students’ beliefs for their academic progress.

They also show how these beliefs can be changed to maximize students’ motivation and achievement.”

The study was published in the journal Child Development (Blackwell et al., 2007).

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A Guide to Reputation Management: Build an Audience of Superfans

79% of consumers trust an online review as much as they would a recommendation from a friend.

And 94% of shoppers state that just one bad review has convinced them not to buy from a company.

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online.

In this guide, we’ll discuss how to implement a brand reputation management strategy, use personal branding to develop a good reputation, and protect your company from developing a negative one.

Start with an aggressive reputation management strategy for personal and business growth

Reputation management is often viewed from the perspective of fighting or reducing the harm of negative content.

Though this is an important element, it’s more helpful to view business reputation management through the lens of building a positive reputation.

You can’t avoid negative reviews, opinions, and comments altogether. This is a part of doing online business. But you can overwhelm negative sentiment with positive content from others, creating a net positive effect.

A positive reputation also contributes to business goals (such as growth, leveraging social proof, and network development).

Achieving this growth starts with identifying and connecting with your audience of superfans.

Find your audience of superfans

Creating a brand that is appealing to everyone is improbable and a waste of time.

Focus on finding a network of diehard fans, and cater your content to their needs. This is the basis of an effective differentiation strategy.

This network isn’t mutually exclusive with building an audience of customers. Not every person that buys from you will be a superfan.

Rather, you’re building an audience of people who don’t just buy what you do, but why you do it, to paraphrase Simon Sinek.

Consider category leaders such as Apple and Salesforce.

These brands have a well-defined messaging strategy rooted in their company’s missions and prominent individuals that people relate to.

For Apple, Senior VP of Worldwide Marketing, Greg “Joz” Joswiak, connects with his audience by sharing content that reflects the brand’s Why (innovation, challenging the status quo, “Think Different”).

Salesforce holds as its guiding value “to make sure Salesforce is a platform for change,” delivering on initiatives such as renewable energy, carbon-neutral cloud computing, and green building certification.

CEO Mark Benioff’s online presence ties directly back to this vision.

These examples demonstrate that the most effective way to find and grow an audience is to build and leverage your personal brand.

Using SparkToro to discover existing audiences

SparkToro is an audience research platform that helps marketers find their prospective customers’ main sources of influence. It’s also used to discover existing captive audiences.

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search.

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24 of My Most Important Quotes

Are you familiar with Reader’s Digest? In business since 1922, it famously condenses books and articles to make information more quickly and readily accessible.

I’ve been speaking full time for 36 years. I’ve written eight books and have coauthored several more. I have hours and hours of material I’ve presented and still frequently present. What follows is a “Reader’s Digest” version of what I consider to be my most important ideas and lessons.

I’ve condensed each as a stand alone idea that hopefully doesn’t need explanation. But if what follows piques your interest, most can be found in the books I’ve authored to date.

Nobody can prevent you from choosing to be extraordinary.

You don’t need a title to be a leader.

Inspiration is motivation to the power of purpose.

Better always beats best.

Different isn’t necessarily good. Different that is valued is good.

Leaders don’t just tell a better story, they make the story better.

Fear nothing but to waste the present moment.

We all know how good we’ve become but none of us know how good we could be.

Leadership is an invitation to greatness we extend by example.

Customers don’t remember sameness. They remember different that they value.

Experimentation and agility beat process and planning every time.

Your resume and your legacy are two different things.

In teamwork, silence isn’t golden, it is deadly.

Position never determines performance in life, ultimately performance determines position in life.

To give great service, treat customers and clients like friends.

Take life one day at a time, and make each day better than the last.

Don’t copy the crowd, learn from the leaders.

It is hard to be thoughtful if you’re moving too fast.

You always accomplish more cooperating with people than you do competing against them.

Add value to the important work you do.

To get full credit for your successes, you’ve got to take credit for you failures.

Life puts us into classes we wouldn’t have signed up for. The choice is to learn or languish.

Don’t just have a hero. Be a hero to someone else.

Nobody gets really better accidentally. Only wine improves over time without effort.

Have you read or heard any other ideas from my work you’d suggest including? Please let me know.

I hope these little ideas give you big insights into how you can live your life and do business better.

Mark Sanborn is an award winning speaker and Leadership Expert in Residence at High Point University, the Premier Life Skills University. For more information about his work, visit www.marksanborn.com.

Author: Mark Sanborn

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a…

How to Write a Job Description

At first glance, writing a job description might seem like an easy task.

But once you dig deeper, you’ll see there’s a bit more to it than just slapping together a list of job responsibilities and throwing in a salary.

In this guide, we’ll walk you through the step-by-step process of writing an effective job description so you can attract more qualified candidates.

The Easy Parts of Writing A Job Description

When writing your job description, it might help to start with the easy parts first. Details like gathering salary information, minimum qualifications, and a list of benefits or perks of working with your company are relatively simple and easy to do.

However, you really have to dig deeper when crafting your job description in the job summary and job tasks. You want to make it short enough that you don’t lose a potential candidate’s attention, but you also want to make it detailed enough that they can understand if they’re a possible good fit.

This is where a tool like Workable, which offers over 700 job description templates you can use to post your open positions to a slew of job boards, can come in handy. Once you onboard Workable as your applicant tracking system (ATS), you’ll have a much easier time creating, posting, and collecting job candidates that are more aligned with your job ads.

We’ve also assembled the top job posting sites for employers, and you can check it out here.

The Difficult Parts of Writing A Job Description

Let’s talk more about the challenging parts of writing a job description. Knowing you need to fill a position is the easy part. Knowing what you’re willing to pay and what skills the candidates you’re…

This Personality Trait Leads To A Very Long Life

The trait can increase the odds of reaching 85-years-old by up to 70 percent.

The personality trait of optimism is linked to a very longer life, research finds.

People who are optimistic are more likely to live an exceptionally long life.

Being optimistic — a trait that can be boosted — can increase the odds of reaching 85-years-old by up to 70 percent.

Optimistic people tend to expect positive outcomes in the future.

Critically, optimists believe they can control their lives and make improvements.

Optimists tend to lead healthier lives and are also better at regulating their emotions.

They are less likely to smoke, have better body mass indexes and are more physically active.

Dr Lewina Lee, the study’s first author, said:

“While research has identified many risk factors for diseases and premature death, we know relatively less about positive psychosocial factors that can promote healthy aging.

This study has strong public health relevance because it suggests that optimism is one such psychosocial asset that has the potential to extend the human lifespan.

Interestingly, optimism may be modifiable using relatively simple techniques or therapies.”

The study included 71,173 people whose optimism and overall health was tracked.

The group were tracked for up to three decades.

The results showed that the most optimistic people lived up to 15 percent longer, with a 50-70 percent higher chance of reaching 85-years-old than the least optimistic people.

One of the reasons optimists live longer could be a healthier lifestyle, along with dealing with stress more effectively, said Dr Laura Kubzansky, study co-author:

“Other research suggests that more optimistic people may be able to regulate emotions and behavior as well as bounce back from stressors and difficulties more effectively.”

Increase your optimism

Exercises such as visualising your ‘best possible self‘ have been shown to increase optimism.

Visualising your best possible self may sound like an exercise in fantasy but, crucially, it does have to be realistic.

Carrying out this exercise typically involves imagining your life in the future, but a future where everything that could go well, has gone well.

You have reached those realistic goals that you have set for yourself.

Then, to help cement your visualisation, you commit your best possible self to paper.

The study was published in the journal PNAS (Lee et al., 2019).

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LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)

LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset.

But LinkedIn Ads aren’t just for B2B companies — B2C companies, nonprofits, universities, and many other types of organizations can also use this ad platform for specific purposes to great success, including (but not limited to) finding the right applicants for job openings.

In this post, we’re going to look at absolutely everything that you need to know about LinkedIn advertising and dig into how you can leverage the platform for your business.

Types of LinkedIn ads

Most LinkedIn ads fall into one of four categories. Let’s take a look at each of them along with some examples.

Text Ads

Text ads show up in the right hand sidebar that stays visible while users are browsing the platform. These are similar to Facebook’s sidebar ads.

Standard text ads will have a single image in the form of a brand logo, short advertising copy and a clickable CTA. They are simple to create, and while their visibility may be lower than that of LinkedIn’s other advertising options, they can drive results at an accessible price point.

Dynamic Ads

Text ads and dynamic ads are extremely similar (as both appear in Linkedin’s right-hand siderail), with two significant differences:

Dynamic ads are typically displayed on their own, as you can see in the example below. (Text ads are…

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Month: November 2021

Episode 1564 Scott Adams: Weasels in the News Everywhere and I’ll Show You Where They’re Hiding

The Best Way to Connect With Your eCommerce Customers with Scott Cunningham [VIDEO]

Best Document Management Software – 2021 Review

The 8 Best Document Management Software

1. SignNow

How to Navigate Stress in a Storm

How to Navigate Stress in a Storm

How to navigate stress in a storm:

#1. Accept the world as it is, not as you wish it was.

#2. Determine how you want to show up – before you show up.

#3. Focus on the way you treat each other.

#4. Give yourself and others some grace.

#5. Ask your team three questions.

The Simple Belief That Increases Your IQ

A Guide to Reputation Management: Build an Audience of Superfans

Start with an aggressive reputation management strategy for personal and business growth

Find your audience of superfans

Using SparkToro to discover existing audiences

24 of My Most Important Quotes

Author: Mark Sanborn

How to Write a Job Description

The Easy Parts of Writing A Job Description

The Difficult Parts of Writing A Job Description

This Personality Trait Leads To A Very Long Life

Increase your optimism

LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies Included)

Types of LinkedIn ads

Sponsored Content

Sponsored Messaging

Text Ads

Dynamic Ads