Episode 1682 Scott Adams: The Nature of Reality Has Revealed Itself Again. Let’s Talk About Ukraine And More

Episode 1682 Scott Adams: The Nature of Reality Has Revealed Itself Again. Let’s Talk About Ukraine And More

Content:

  • – Solsbury Hill reframe
  • – 40 mile convoy update
  • – China COVID spike, quarantine camps
  • – No trusted truth tellers anymore
  • – Supreme Court of Truth
  • – Michael Shellenberger running for CA Governor
  • If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

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What is a T-Shaped Marketer

t-shaped marketers

If you’ve never heard of a T-shaped marketer, you might think we just made it up. But, we swear—it’s a thing. And it’s a pretty big deal.

The reason being a T-shaped marketer is something all expert marketers strive for is because it allows them to do more as a marketer. It gives them a basic understanding of all the necessary parts of marketing (like SEO, funnels, social media, influencer campaigns, etc.) and creates a cohesive marketing strategy.

When your marketing strategy flows perfectly from somebody becoming newly aware of your business (the first stage of the Customer Value Journey, Awareness) to ascending into your higher-tier products (in the sixth stage in the CVJ, Ascension)—that’s when you have a winner.

T-shaped marketers create and maintain that perfect flow between all of the different facets of marketing. Here’s how you can become one.

What is a T-Shaped Marketer?

A T-shaped marketer is somebody who has expertise in about 1-3 main marketing facets. For example, you may be great at content marketing. You have a proven track record of doing awesome things with your content and organic strategies.

But they’re also savvy in other marketing facets like email marketing, pay-per-click ads, building communities, and SEO. They’re just not as savvy as they are at the first two facets.

This is a T-shaped marketer.

Graphic showing a t-shaped marketer

The horizontal part of the “T” is the broad knowledge about marketing. It’s all of other facets that you’re familiar with—but not necessarily absolute expert in.

Then, the vertical part of the “T” shows the singular depth of knowledge on one subject. It’s the marketing facet that you are an absolute expert on. In this case, it would be content marketing.

T-shaped marketers aren’t specialists, they’re generalists with one specialty.

They can look at an entire marketing strategy and understand each part of it, even if they’ve only run a few PPC campaigns in their day.

And that’s what makes them so valuable.

What’s the Benefit of Being a T-Shaped Marketer?

Being a T-shaped marketer means that you can help clients with their marketing strategy from A-Z. While you’ll have your bread and butter (like SEO, social media, paid ads, or community building), you’ll be able to create winning strategies amongst other marketing facets by collaborating with your marketing team.

t-shaped marketer with disciplines

This is what makes T-shaped marketers so valuable. They’re not going to come in and create converting marketing strategies only from SEO—they’re going to do it across the board. They’re going to be able to put together an SEO strategy that feeds into a content marketing strategy that feeds into an email marketing strategy.

Businesses need T-shaped marketers to steer the ship of all of their marketing strategies, from SEO to email. T-shaped marketers do this by using their expertise and their knowledge of other…

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Powerful Insights from Questions You Hear

Powerful Insights from Questions You Hear

Dingbats don’t ask questions. Smart people ask powerful questions.

Geniuses gain insights from the questions they hear.

You might feel like Mr./Ms. big britches when people ask you questions. But lousy leaders hear more questions than skillful.

Leaders who repeatedly hear, “Is it OK if…,” are lousy leaders.

“A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” Lao Tzu

Skillful leaders know what to notice. You’ll be a better leader if you notice the questions you hear.

Geniuses gain insight from the questions they hear. Image of a pile of question marks.Geniuses gain insight from the questions they hear. Image of a pile of question marks.

Questions you hear:

Permission-asking questions.

You have better things to do than give permission. Frequent permission asking suggests disempowered people.

Notice the people who frequently ask permission. What’s behind their need for permission?

  1. Eliminate personal behaviors that create reluctance in others – tweaking, second-guessing, and punishing responsible mistake-making, for example.
  2. Clarify role, responsibility, and authority. Some people ask permission because they don’t know how much authority you’ve given.
  3. Teach people to take initiative. Use the “I intend to,” method. Instead of permission-asking, have people tell you what they intend to do. (See Marquet)

Real leaders give authority, not permission.

Real leaders give authority, not permission. Image of cartoon people standing around a leader.Real leaders give authority, not permission. Image of cartoon people standing around a leader.

Decision-making questions.

When people repeatedly ask you to make decisions for them…

  1. Explore responsibilities. People who ask you to decide for them want you to be responsible.
  2. Clarify goals. When goals are unclear people need permission more frequently.
  3. Explain values. The playing field of good decision-making is values.

Conflict-resolution questions.

People want you to choose sides when there’s conflict between people. Don’t!

Explore what’s best for the team before exploring what’s best for individuals.

Tip: The first question to ask when people repeatedly seek permission, decisions, or guidance is, “What have you tried?”

What are you learning from the questions people ask you?

Still curious:

The Ten Principles of Permission-Giving

Moving from Top-Down to All-In

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Episode 1683 Scott Adams: Putin’s Health, The Next Governor of California, Lots More

Episode 1683 Scott Adams: Putin’s Health, The Next Governor of California, Lots More

Content:

  • President Zelenskyy’s persuasion
  • Elon’s offer to fight Putin for Ukraine
  • Does President Putin have medical issues?
  • Why are oil prices down?
  • The Jake Sullivan factor
  • Michael Shellenberger for Governor of CA
  • If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

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The Ad Grid | Build Traffic Campaigns that Convert and Scale

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster

The Ad Grid is the method DigitalMarketer uses to increase our ad success rate 20 times over.
It’s how we plan, test, and measure paid traffic campaigns. It’s the way we organize and systemize our traffic strategy.

The Ad Grid takes the guess work out of creating an ad campaign.
It looks like this:
build-traffic-campaigns-img1
But, the Ad Grid is much more than a spreadsheet… the real power is the process that goes along with the grid.
Systemizing a strategic process is tough. Systemizing the creation of an entire traffic campaign is nearly impossible. But, after 3 years, we’ve developed a 7-step system we’ll share with you today.
At DigitalMarketer, we follow this 7-Step Plan no matter the product or the traffic platform because it works.
The Ad Grid is applicable to ANY business OR traffic platform.
Today, you’ll get all our inside details on the Ad Grid including, but not limited to…

  • How we stopped creating “one-hit wonder” campaigns across ad platforms…
  • How to achieve scale and move prospects through the customer journey…
  • How we create high converting campaigns…
  • How to systemize your traffic strategy – whether that means outsourcing, or having an internal traffic team…
  • How to create a congruent market to message match…

Even better — we’re showing you a real campaign we launched at DigitalMarketer using this exact 7-step strategy. You’ll get the Avatars, the Hooks, the copy — everything.
Let’s first talk about the trap you’re susceptible to falling into if you’re not utilizing the Ad Grid. It’s one we’ve fallen into plenty, and one we want you to avoid. It’s…

The Dreaded One-Hit Wonder Campaign

One-hit wonder campaigns come about when marketers just make ads.
But there’s a problem with just making ads. It leaves you open to creating “one-off” ad campaigns without a system or a plan.
The one-hit wonder, if you will.
One-hit wonder campaigns usually target one or 2 different audiences, may test a few different images or copy variations, and that’s pretty much it…
…the person on the other side of the computer expects to launch this type of traffic campaign and BAM… sales and leads will start pouring in.
But, most of the time they don’t. And, if they do… the campaign is only successful for a few days or weeks.
Then, said person complains… “FACEBOOK ADS DON’T WORK,” or “XYZ TRAFFIC PLATFORM DOESN’T SCALE.”
What they don’t realize is that they’re creating one-hit wonder campaigns. They’re only giving themselves 1 or 2 chances to sell their offer.
Well, what if those 1 or 2 copy variations still don’t resonate with the audience? What if those 1 or 2 targeting groups aren’t actually people who are interested in what you’re talking about?
The campaign will fail.
Most people quit after this happens. But, you shouldn’t.
You should use the Ad Grid, and give yourself a foundation for success… and 20+ different chances at success, not just one.
One-off campaigns are…

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Successful Time Management isn’t about Getting More Done

Successful Time Management isn’t about Getting More Done

You can find lost keys, but a wasted hour is gone forever.

You complain that you don’t have enough time. But if you can’t manage time, it doesn’t matter how much you have.

Time management is self-management. Image of a person with a clock-head.Time management is self-management. Image of a person with a clock-head.

Time management isn’t:

#1. Time management isn’t about getting more done.

There’s always more to do and there’s never enough time when managing time is about cramming more into your day.

Constantly working to get more done is a never-ending treadmill of despair. The get-more-done treadmill eventually ends with apathy.

Time management is about doing what matters, not getting more done.

The second hand never negotiates. Close up image of a clock face.The second hand never negotiates. Close up image of a clock face.

#2. Time management isn’t about time.

Time management is self-management.

Imagine you could add 8-hours to your frantic day. Instead of a 24-hour day, you had a 32-hours day, every day. It doesn’t matter how much time you have when you can’t manage yourself.

“… until we can manage our own personal time, we can’t manage anything else.” Peter Drucker

You can manage how you use time, but time can’t be managed.

If you’re consistently frantic during a 24-hour day, you’ll be consistently frantic during a 32-hour day.

The second hand never negotiates.

#3. Time management isn’t complicated:

Managing time is about two things.

  1. Avoiding what matters less.
  2. Doing what matters most.

There are only three ways to ‘get more’ time.

  1. Accelerate. Increase your speed.
  2. Delegate. Get someone else to do it.
  3. Eliminate. Stop doing something.

Time management. The busier you feel, the more likely you are to neglect important work. Image of a person with a clock head.Time management. The busier you feel, the more likely you are to neglect important work. Image of a person with a clock head.

7 time management tips:

  1. Establish priorities that align with mission and vision, not urgencies.
  2. Forget most urgencies. Schedule priorities.
  3. Integrate rituals.
  4. Leave work on time. Constantly working late is mismanagement.
  5. Eliminate low-value activities. What could you stop doing?
  6. Schedule micro-breaks throughout the day. Take 3 minutes to prepare for your next meeting, for example.
  7. Build in buffers. Don’t schedule anything back-to-back.

“Beware the barrenness of a busy life.” Socrates

What time management strategy has most helped you?

Still interested? 20 Time Management Tips for Professionals | Indeed.com

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Episode 1684 Scott Adams: Russia Already Lost the War. I’ll Explain

Episode 1684 Scott Adams: Russia Already Lost the War. I’ll Explain

Content:

  • Marco Rubio’s bill to STOP time change
  • President Biden believes price is set on cost?
  • VP Harris and Ukraine in NATO?
  • Russia has already lost in Ukraine, IMO
  • Elon Musk vs. Elona Musk
  • Ukraine rejects neutrality offer
  • If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

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How to Calculate Engagement Rate (Calculator Included)

Engagement rates are the bread-and-butter of social media marketing.

Sure, metrics like impressions, likes, and followers are easy to report on and bring marketers a sense of accomplishment. But engagement metrics like comments, mentions, and shares are what actually tells you whether your social media marketing efforts are paying off or not.

cover image

cover image

The strange thing is that, despite how important engagement rate is, there’s no standard formula to calculate it.

In this article, we’ll cover what engagement rate actually is and why you should track it, and provide you with 6 foolproof formulas to calculate it properly.

What is engagement rate?

Engagement rate is a metric that tracks the amount of interaction your social media content earns per follower.

On social media, the term “engagement” usually refers to active interactions, rather than passive ones like views and impressions. Engagement can come in the form of likes, shares and comments, DMs, mentions, saves, click-throughs, etc. depending on the social platform you use.

Engagement rate is used to analyze the efficacy and effectiveness of brand campaigns. This is because users who interact with images, blogs, and videos are more likely to convert than people who just scroll past your content.

There are many ways to calculate engagement rate, and different formulas may be better suited for your social media objectives.

Why should you track engagement rate?

Many brands consider an increase in social media followers as growth. While this is true, an increase in followers will not do much for your business if said followers don’t interact or enjoy the content you post. You need likes, comments, shares, and other actions that show that your content resonates with your audience.

That’s why you should track engagement rate. Your engagement rate shows you if your audience finds your content engaging, relevant, and helpful. If your followers are willing to take time to comment and share your post, it means that they’re happy with your content and are likely to buy your product one day.

Some common engagement metrics

In the previous sections, we hinted at actions that count as engagement. But below’s an extensive list of these actions that show you that your followers are interacting with your content. You can include some or all of these interactions in your equations.

  • Likes
  • Reactions
  • Comments
  • Shares
  • Direct Messages (DMs)
  • Post saves
  • Mentions (tagged and untagged)
  • Profile visits
  • Replies
  • Clicks
  • Click-throughs
  • Link clicks
  • Quote tweets
  • Retweets
  • Regrams
  • Emails
  • Calls
  • Texts (WhatsApp or SMS)
  • Use of branded hashtags
  • Get Directions (only for Instagram accounts)
  • Sticker Taps (Instagram Stories)

Six formulas to calculate engagement rate

Here are the most common formulas you need to know to calculate your social media engagement rates.

Engagement rate by reach (ERR)

Engagement rate by reach (ERR) is the most common formula for calculating engagement rate. It measures the percentage of users who interacted with your content after viewing…

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10 Stupid Things Smart Leaders Do

10 Stupid Things Smart Leaders Do

“Stupid is as stupid does.” Forest Gump

The danger of stupid is it seems smart.

Smart people do stupid things.

You must quit doing stupid things to make room for smart things. The person who can’t quit, can’t change.

Comfort with stupidity means continued self-defeat.

Smart people do stupid things. Image of two moths flying over a flame.Smart people do stupid things. Image of two moths flying over a flame.

10 stupid things smart leaders do:

My friend, Stan Endicott, tells managers who ask for advice, “Don’t do anything stupid.”

Two kinds of stupid.

  1. Stupid things you know you’re doing.
  2. Stupid things you don’t know you’re doing.

Don’t-know stupid:

You need other people to help you see stupid things you don’t see – if you’re smart enough to listen. Someone will say something to you that seems stupid. It might be what you need to hear.

Explore things that seem stupid. When someone says, “You’re working too many hours,” reflect on their motives. Consider your lifestyle.

Quality of life is the result of repeated behaviors.

What do your repeated behaviors say about your future?

Quality of life is the result of repeated behaviors. Image of a cat licking it's own lips. Quality of life is the result of repeated behaviors. Image of a cat licking it's own lips.

Do-know stupid:

Smart people know they do stupid things.

Life would be better if you just stopped doing stupid things.

10 stupid things:

  1. Having crucial conversations on email.
  2. Bringing up a problem or complaint and expecting someone else to solve it for you.
  3. Eating ice cream from the container instead of putting one serving in a dish.
  4. Working till you can’t think clearly.
  5. Trying to fix people.
  6. Allowing confidence to become entitlement.
  7. Expecting performance from novices.
  8. Hanging on to offenses.
  9. Assuming you communicate clearly.
  10. Waiting for perfect circumstances.

Image of quote, Image of quote,

Tip for dealing with stupid:

Be concerned for yourself like you are someone you love.

Talk to yourself as if you want to help yourself instead of beating yourself down.

What’s true of people who don’t stop doing stupid things?

What are some stupid things smart leaders do?

Still interested: Solving the 12 Dumbest Things Leaders Do

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