In today’s crowded online marketplace, there’s no love lost for low-quality websites.
Too often, site managers overlook mistakes that send visitors running. Think glaring spelling errors, uninterrupted blocks of text, and graphics that look like ‘90s-era nightmares.
When you make mistakes like these on your website, visitors won’t think so highly of your brand—instead, they’ll turn their attention elsewhere.
To attract more visitors and keep them clicking on your pages, follow this guide of 22 elements you’ll find on high-quality websites. If you’re putting a new website together, you can work your way down each item like a checklist. For those with existing sites, keep this as a reference for each new blog post, product addition, or update.
- Fresh content
- Substance
- Credibility
- Typography
- Readability
- Scannability
- Original images
- Schema
- Linking strategy
- No dark patterns
- Suitable advertisements
- Ease of navigation
- Accessibility
- Responsive design
- Social proof
- Aesthetics
- White space
- Site speed
- Security
- Clearly state all policies
- Consistency
- Strong brand identity
1. Fresh Content
Most websites that have daily visitors who keep coming back have one thing in common: fresh, new content.
If you stop publishing regular posts, your older posts will become irrelevant in a matter of years or even months or weeks. As time goes on, visitors will lose interest in your site, and so will the Google search ranking algorithm.
Google views frequent posting as a sign of life. The goal of its search algorithm is to pick the most relevant, high-quality content to share with those who are looking for it.
Now, this doesn’t mean you have to post new content every single day, but you should aim for regularity—whether…