22 Key Elements of a High-Quality Website

In today’s crowded online marketplace, there’s no love lost for low-quality websites.

Too often, site managers overlook mistakes that send visitors running. Think glaring spelling errors, uninterrupted blocks of text, and graphics that look like ‘90s-era nightmares.

When you make mistakes like these on your website, visitors won’t think so highly of your brand—instead, they’ll turn their attention elsewhere.

To attract more visitors and keep them clicking on your pages, follow this guide of 22 elements you’ll find on high-quality websites. If you’re putting a new website together, you can work your way down each item like a checklist. For those with existing sites, keep this as a reference for each new blog post, product addition, or update.

  1. Fresh content
  2. Substance
  3. Credibility
  4. Typography
  5. Readability
  6. Scannability
  7. Original images
  8. Schema
  9. Linking strategy
  10. No dark patterns
  11. Suitable advertisements
  12. Ease of navigation
  13. Accessibility
  14. Responsive design
  15. Social proof
  16. Aesthetics
  17. White space
  18. Site speed
  19. Security
  20. Clearly state all policies
  21. Consistency
  22. Strong brand identity

1. Fresh Content

Most websites that have daily visitors who keep coming back have one thing in common: fresh, new content.

If you stop publishing regular posts, your older posts will become irrelevant in a matter of years or even months or weeks. As time goes on, visitors will lose interest in your site, and so will the Google search ranking algorithm.

Google views frequent posting as a sign of life. The goal of its search algorithm is to pick the most relevant, high-quality content to share with those who are looking for it.

Now, this doesn’t mean you have to post new content every single day, but you should aim for regularity—whether…

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Eye-opening Self-Reflection Questions for Leaders

Eye-opening Self-Reflection Questions for Leaders

Growth requires self-reflection. Do you actually deliver the goods? Could you have blind spots?

Structured self-reflection questions keep leaders on track.

Structured self-reflection questions keep you on track. Image of footprints in the sand.

Eye-opening self-reflection questions:

Initiative:

  1. How frequently do you step up when help is needed?
  2. What is your track record for taking on new challenges?
  3. How frequently are you seeking permission to act?

Vulnerability/Courage:

  1. What do you say when you screw up?
  2. What personal stories do others know about you?
  3. How good are you at confronting tough issues?

Open-mindedness:

  1. How well do I adapt when situations change?
  2. What’s my ratio of questions to statements?
  3. What do I do when situations are confusing or ambiguous?

Humility:

  1. How freely do you honor others?
  2. How well do you seek and receive help?
  3. How frequently do you express gratitude?

Influence:

  1. How do people feel after spending time with you?
  2. Who is better because of your influence?
  3. What do you see in yourself that others might emulate?

Energize your day: Those who neglect their energy insult their potential. Image of a rusty car covered with dead leaves.

Energy:

  1. Are you an energizer or an energy suck?
  2. Do you make life easier or harder for others?
  3. How well do you practice self-care (energy management)?

Learning:

  1. What are you learning from books, conversations, experiences?
  2. How do you respond to new ideas?
  3. What are you learning from failure?

Trust:

  1. How much authority do you give others?
  2. How frequently do you expect people to solve their own problems?
  3. Do you establish accountability without being up in everyone’s business?

Insight:

  1. How well do you understand your colleagues and team members?
  2. Can you see a connection between day-to-day operations and long-term vision?
  3. Do you have an idea of what makes your team members light up?

Tip: Adapt these questions for meeting openers.

What new categories can you add to the above self-reflection questions?

What self-reflection questions would you add to the above lists?

A little book about humility.

John David Mann and I give readers an opportunity for structured self-reflection in our new book, The Vagrant. There’s hope for you if you occasionally see yourself in the story.

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This Probiotic Reduces Mild Cognitive Impairment Symptoms (M)

The probiotic has been investigated in over 250 clinical trials.

Probiotics help prevent mild declines in memory and thinking skills that typically occur with age, a study finds.

Older adults with mild cognitive impairment who took Lactobacillus rhamnosus GG (LGG) for three months displayed improved cognition scores.

LGG has been investigated in over 250 clinical trials and there is some evidence it can be useful for treating irritable bowel syndrome and some other gastrointestinal issues.

Ms Mashael Aljumaah, the study’s first author, said:

“The implication of this finding is quite exciting, as it means that modifying the gut microbiome through probiotics could potentially be a strategy to improve cognitive performance, particularly in individuals with mild cognitive impairment.

This adds a new layer to our understanding of the microbiome brain-gut connection and opens up new avenues for combating cognitive decline associated with aging.”

Fighting memory problems

The experiment involved 169 people aged 52 to 75, some of whom had Mild Cognitive Impairment (MCI).

MCI is diagnosed when people have age-related problems with memory and thinking, but can still live independently.

People with MCI may go on to develop dementia, but some people never get worse and many improve.

Ms Aljumaah said:

“Many studies focus on severe forms of cognitive diseases such as Alzheimer’s and dementia, but these conditions are more advanced, making them significantly harder to reverse or treat.

In contrast, we focused on mild cognitive impairment, which can include problems with memory, language, or judgment. Interventions at this stage of cognitive impairment could slow down or prevent the progression to more severe forms of dementia.”

Not only did the thinking skills of participants who took probiotics improve, the results showed, but changes were measured in the gut microbiome.

Microbes in the genus Prevotella decreased as people’s thinking skills increased.

Ms Aljumaah said:

“By identifying specific shifts in the gut microbiome associated with mild cognitive impairment, we’re exploring a new frontier in preventive strategies in cognitive health.

If these findings are replicated in future studies, it suggests the feasibility of using gut microbiome-targeted strategies as a novel approach to support cognitive health.”

It is not yet known how or why Prevotella interacts with brain health — that is what the researchers are working on next.

Related

The study was presented at Nutrition ’23 in Boston, MA (Aljumaah et al., 2023).

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How to Use a Fax Machine for the First Time

Need to send a fax and not sure where to start? We’ve got you covered in six simple steps.

Step 1: Prepare Your Fax

Obtain a paper printout of the document or set of documents you’d like to send. Ensure that all writing and graphics, whether printed or handwritten, are clearly legible. Any inconsistencies in your original copy will also affect the faxed copy.

Keep in mind that faxed copies typically only render in black and white, so any ink or graphics that feature colors—particularly red, yellow, or pink—may not show up in the faxed printout.

Step 2: Turn On the Fax Machine

Verify the fax number of your recipient, noting any external or international prefix codes required for landline dialing. Ensure that the machine is switched on and connected, usually indicated by a lighted control panel on its face.

To power up, locate the machine’s main button or switch—usually located on the left-hand lower panel of industrial fax/copy print machines and on the back of desktop units.

Fax and copy machine with magnified sections to show the power button, main power switch, and main power indicator. Fax and copy machine with magnified sections to show the power button, main power switch, and main power indicator.

Step 3: Place Document in Feed Tray

Place your entire document into the top paper feed tray. Make sure pages are in the proper front-to-back order, beginning with a cover page that details important information such as:

  • Your company information
  • Your direct contact information
  • The recipient’s name and fax number
  • The total number of pages
  • The send date
  • A short message detailing any additional or specific instructions

Brother fax machine...
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Aptronyms: What if Your Name Suited You

Aptronyms: What if Your Name Suited You

Pecksniff and Scrooge are aptronyms.*

Mr. Seth Pecksniff is a main character in “Martin Chuzzelwit,” a Charles Dicken’s novel. Pecksniff is a sanctimonious hypocrite you love to hate. Scrooge, the miser in “A Christmas Carol,” is such an appropriate name it needs no explanation.

What if your name suited you?

Aptronyms: Firefly is an aptronym appropriate for a but that lights up. What if your name was appropriate for you?

Aptronyms in literature:

  1. Luna Lovegood – J.K. Rowling. Luna has a kind and loving nature.
  2. Severus Snape – J.K. Rowling. Severus is stern.
  3. Sandor Clegane (The Hound) – George R.R. Martin uses nicknames. The Hound is loyal and tenacious.

Real life aptronyms:

  1. Usain Bolt holds the world record for the 100 and 200 meters.
  2. Tiger Woods uses golf clubs that are called woods.
  3. Dr. Richard Chopp is a urologist in Austin Texas. I wonder if he does vasectomies.

If your boss’s name was an aptronym:

  1. Glenda Goodheart cares for people.
  2. Randy Rallymore knows how to fire up the team.
  3. Nancy Nit loves nitpicking.
  4. Gordon Grumbleking hasn’t heard a good idea since Ronald Regan was president.

If your name was an aptronym:

My real-life aptronym is Glumdan on some days. I’d love my aptronym to be Sammy Springbreeze.

What aspirational aptronym would you love to have?

What aptronym would you give your boss?

*Definition source: Aptronym – Wikipedia

Breaking the Glum-Leader Syndrome – Leadership Freak

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A Weird Depression Symptom Most People Don’t Know

Why depressed people cannot hold on to positive memories and emotions.

Depressed people have 30 percent worse memory on certain tasks, research finds.

Depressed mood stops people from holding information in their memory.

This may be why depressed people can find it hard to hold on to positive memories and emotions.

It can also help to explain how depression develops and persists over time.

In depressed people, memory is easily ‘hijacked’ by depressing thoughts, to the exclusion of all else.

Professor Bart Rypma, who led the study, said:

“People with depression or even healthy people with a depressed mood can be affected by depressive thoughts.

We have known that negative thoughts tend to last longer for those with depression.

However, this study is unique in showing that, these thoughts, triggered from stimuli in the environment, can persist to the point that they hinder a depressed person’s ability to keep their train of thought.”

In the study, 75 people read sentences that sometimes had depressive features.

The results showed that people who were depressed did 30 percent worse in a memory test when reminded of a depressing thought first.

Dr Nick Hubbard, the study’s first author, said:

“We all have a fixed amount of information we can hold in memory at one time.

The fact that depressive thoughts do not seem to go away once they enter memory certainly explains why depressed individuals have difficulty concentrating or remembering things in their daily lives.

This preoccupation of memory by depressive thoughts might also explain why more positive thoughts are often absent in depression; there simply is not enough space for them.”

Professor Rypma said:

“Interventions such as mindfulness-based cognitive therapy are quite successful in empowering depressed people to recognize and better regulate the content of their thoughts.

Our goal is to continue to study how such therapeutic approaches can alter the depressed brain and how these alterations might result in better memory and outcomes for persons with depression.”

The study was published in the Journal of Affective Disorders (Hubbard et al., 2016).

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The 4 Call Center Trends That Customers Actually Care About

Most customers who get on the phone with call centers don’t really care about the analytical jargon or omnichannel marketing intricacies behind how call centers operate. All they’re looking for is a solution to their problems without the hassle of contacting support lines over and over again.

That said, there are four core trends that genuinely enhance the customer experience, which call center leaders and organizations ought to keep in mind.

First-Call Resolution Focus

Why It’s New

First-Call Resolution (FCR) is trending because word-of-mouth travels faster than ever before. This means user reports of a single negative experience can move quickly on platforms like Twitter, Facebook, and Yelp—reaching thousands, if not millions, within hours.

According to ReviewTrackers, 94% of consumers admit that they’ve avoided a business after seeing a bad review online. That’s why getting things right on the first try is so valuable, because all online businesses are under the microscope.

How It Helps Customers

FCR shoots for efficient customer interactions straight away. Customers don’t want to spend their time being passed from one representative to another—especially when that means repeating their story over and over again. Unsurprisingly, research from Accenture found that 89% of customers get frustrated when they need to go over the same issues with multiple agents.

Achieving FCR means not only solving the customer’s issue promptly but also making sure that they don’t have to say it twice. This approach builds trust and demonstrates to customers that their time and business are genuinely valued.

How to Get Started

Implementing an effective FCR strategy starts with training agents to be ready with both answers and problem-solving skills. Consider running simulated training sessions that focus on common issues. These practice sessions can help agents anticipate problems and fine-tune their responses….

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The Best Dieting Strategy For People With Type 2 Diabetes

This diet is a very effective weight loss strategy for diabetic patients and those with prediabetes.

People with type 2 diabetes are often obese or overweight and have high blood pressure.

However, to combat this metabolic syndrome, the first step is to lose weight.

There are several effective diet plans to help people with this condition but what dieting strategy works best remains unclear.

A study on adults with type 2 diabetes has found that time restricted eating (TRE) is more effective than the daily calorie restriction (CR) strategy.

TRE is a type of intermittent fasting that only allows an eating window of 8 to 12 hours and water fasting during the remaining hours each day.

The TRE group in this study were allowed to eat between noon to 8pm while the other group followed the CR approach.

Participants on the TRE regime lost more weight and body fat, and saw an increase in HDL (good cholesterol) compared to those who ate fewer calories.

However, blood sugar levels were similarly improved in both groups.

Ms Vicky Pavlou who presented this research at the annual meeting of the American Society for Nutrition, said:

“Many people find counting calories very hard to stick to in the long term, but our study shows that watching the clock may offer a simple way to decrease calories and lose weight.

Although time-restricted eating is becoming increasingly popular, no other studies have looked at an eight-hour eating window in people with type 2 diabetes.”

Professor Krista Varady and the team wanted to know if diabetic people would gain more benefits from the TRE strategy than the CR diet plan.

57 overweight and obese adults with type 2 diabetes were divided into calorie restriction, time-restricted eating, and control groups.

The TRE group were allowed to eat for 8 hours (noon to 8 p.m.), the CR group could eat at any time but counted their daily calorie intake, but the control group could eat whenever and as much as they liked.

When compared with the control and the CR groups over six months, participants on the TRE diet lost about 4 percent of their weight, equivalent of losing 5 kg for a person weighing 125 kg.

Haemoglobin A1c (HbA1c) levels were tested for blood sugar, the normal range is 4 to 5.6 percent but the levels in people with diabetes were 6.5 percent.

The results show that the HbA1c levels for the TRE group reduced by 0.91 percent and for the CR group by 0.95 percent.

To see any improvement in cardiometabolic risk factors a minimum 5 percent weight loss is required.

Since this was not achieved, the team could not assess them.

Ms Pavlou added:

“Our study shows that time-restricted eating can be a good alternative for those with type 2 diabetes who want to lose weight and improve their blood sugar.

However, there are multiple types of medications for those with type 2 diabetes, some of which can cause low blood sugar and some that need to be taken with food.

Therefore, it is important to work closely with a dietitian or doctor when implementing this dieting approach.”

Related

The study was…

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Top 13 Best Email Marketing Services

Our top recommendation for most people is Constant Contact because it offers the most value of any email marketing provider. Try Constant Contact free for 60 days, no credit card is required.

Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.

Success with your email strategy starts with finding the right email marketing service. Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you.

Top 13 Best Email Marketing Platforms

Our favorite email marketing platforms for 2023 are:

Whether you’re looking to streamline multiple marketing channels, start a new email list, sink your teeth into automation, or nurture and grow an existing list, you’ll likely find everything you need and more in one of the platforms above.

How to choose the best email marketing services. Quicksprout.com's methodology for reviewing email marketing services.How to choose the best email marketing services. Quicksprout.com's methodology for reviewing email marketing services.

Keep reading to learn more about our favorite platforms.

Email Marketing Service Reviews

Each of the top email marketing services reviewed below stands out for a particular use case, business type, feature, or marketing need. We’ve highlighted these in each review—making it easier to find the best option for your specific scenario.

Constant Contact – Best Overall

Constant Contact company logo.Constant Contact company logo.

Constant Contact is our recommendation for most users. Beginners will find a complete toolkit that’s easy to use,…

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