Striking the Right Balance Between Business Branding vs. Personal Branding

Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. 

In creating a new business or online presence, one of the toughest decisions you may make is whether to establish your social business brand by your personal name or a fictitious “DBA” identity, such as a catchy word, phrase, or slogan.

It’s hardly a trivial decision, especially considering your online identity eventually will sprout hundreds if not thousands of backlinks which will need to be well-tended if you decide to do a digital makeover at a later date.

Confused on what to do? Join the club. Do you drop whatever you are doing right now, rush over to GoDaddy, and immediately reserve your-personal-name-dot-whatever, or stake your branding claim on a hot potential digital DBA?

Luckily others have already been down this path. They can offer a variety of business perspectives and advice on the question of building a business brand based on a personal name vs. a domain that can grow and expand into a free-standing business that extends beyond the individual and might someday deliver a lucrative buyout offer that tracks with a business plan exit strategy.

From Startup to Digital Enterprise: DBA Scales

The biggest advantage to going DBA or brand versus your name is that the blog/brand/company can evolve into something much bigger and more valuable than one person’s perspective.

It can grow into a company, media outlet, etc., that can be monetized, bought, sold and so on. Mashable has grown into a powerful media outlet. It wouldn’t have done that if it were just its founder’s personal name, as an example.

The Business Persona and the Person

If you work for another business, you’ll have to consider the delicate balance of marketing your personal brand alongside your business.

I started out with a blog name that combined the industry and my own name (SEO and Smarty). I’ve certainly thought about the potential for a more topic-focused name over the last few years, but ultimately this started out as something for me, to explore my interests and help me learn, and I’ve been thoroughly happy with the way that it has worked out.

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What if your business fails? The hard facts are that, depending on the study, 50-60 percent of new businesses close in the first year; upwards of 80-90 percent go under within five years. You can dispense with a DBA given a few forms and some signatures. Not so easily done if your brand is your personal name and now…

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Courage When Your Knees Buckle

Courage When Your Knees Buckle

The opposite of weakness isn’t strength, it’s courage.

Your knees will buckle someday. Strength will fail you unless you consistently aim low. Boredom defeats you when competence always sustains you.

Clinging to competence is sleeping with attainability. Attainability is the mother of average. Lean into courage when you’re in over your head.

Courage when your knees buckle:

#1. Drop your mask.

Vulnerability sets you free. Weak leaders eventually collapse under the weight of fakery.

Don’t run around bragging about incompetence. Seeking pity weakens you.

Ways to drop your mask with courage:

  1. Say you don’t know but you’re working on it.
  2. Do something today that reflects your commitment to personal growth. People can’t grow for you.
  3. Connect with others. Ask experienced leaders how they found strength. (Don’t simply ask what to do. Ask how to do.)
  4. Look outside your current circle of friends for a mentor or coach.

#2. Experiment.

  1. Reflect on desired results. What do you want to happen?
  2. Record your current strategy. What are you doing that isn’t working? Confess current strategies aren’t working.
  3. Adopt an “I’m learning” attitude. (Learning means failure. You only learn when you fail.)
  4. Write down three things you could try to attain desired results. Try one.
  5. Reflect and repeat.

#3. Self-reflect.

Practice structured self-reflection.

  1. Set an intention in the morning. Determine one behavior that expresses your intention.
  2. At the end of the day reflect on results.
  3. What did you try?
  4. How did it work?
  5. What did you learn about others, yourself, and behaviors that work?
  6. What do you intend to do tomorrow?
  7. Treat yourself like a kid. When children are learning you don’t beat them down. You cheer them on.

What do courageous leaders look like?

Courage to Become a Leader – Leadership Freak

Two Hours to Courage – Leadership Freak

Source for Roosevelt quote: Good Reads

The Vagrant: The Inner Journey of Leadership,” enables leaders to see themselves more clearly and provides structured self-reflection exercises to move your growth forward.

Order The Vagrant:

Amazon

Barnes & Noble

Books-A-Million

IndieBound/Bookshop.org

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An Easy Way to Reduce Depression And Loneliness

Reducing loneliness and depression could be as simple as this…

Limiting social media to 30 minutes per day decreases feelings of loneliness and depression, research finds.

The study strongly suggests that excessive social media use makes people more depressed and lonely.

It is also ironic that less ‘social’ media use reduces feelings of loneliness.

For the study, 143 college students were tracked for three weeks.

Half were told to use social media as normal, while the other half were instructed to limit it to 30 minutes per day.

All reported their use of Facebook, Snapchat and Instagram along with feelings of anxiety, depression, loneliness and fear of missing out.

Dr Melissa G. Hunt, the study’s first author, explained the results:

“Here’s the bottom line.

Using less social media than you normally would leads to significant decreases in both depression and loneliness.

These effects are particularly pronounced for folks who were more depressed when they came into the study.”

Dr Hunt does not think young people should stop using social media all together.

Limiting screen time, though, seems sensible, she says:

“It is a little ironic that reducing your use of social media actually makes you feel less lonely.

Some of the existing literature on social media suggests there’s an enormous amount of social comparison that happens.

When you look at other people’s lives, particularly on Instagram, it’s easy to conclude that everyone else’s life is cooler or better than yours.”

Dr Hunt concluded:

“When you’re not busy getting sucked into clickbait social media, you’re actually spending more time on things that are more likely to make you feel better about your life.

In general, I would say, put your phone down and be with the people in your life.”

The study was published in the Journal of Social and Clinical Psychology (Hunt et al., 2018).

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Manatal Review – What Makes Manatal Great and Where Manatal Falls Short

High-volume recruiters have a lot to handle—from creating job descriptions and posting on recruiting boards to sifting through endless resumes and conducting repetitive phone screens, sometimes it’s enough to kill a person’s soul.

And that’s just the first step. There’s also running through the stages of the hiring pipeline and collaborating with team members during the hiring process—which means you may have to organize all of the applicant information yourself.

Well, there’s finally an AI-backed recruitment software to help you unify everything into one platform and bring life back into your soul, and it’s called Manatal.

It has all the tools for applicant tracking and customer relationship management that can assist and automate your hiring process in one single dashboard. 

Manatal logo for Quick Sprout Manatal review. Manatal logo for Quick Sprout Manatal review.

Who Manatal Is For

Manatal shines for high-volume recruitment teams, agencies, HR departments, and hiring managers looking to scale and optimize their talent acquisition processes. The breadth of its features caters to those making frequent hires across multiple roles.

Specifically, companies that are aggressively expanding their workforces will benefit from the AI-powered automations, candidate matching features, job board integrations, workflow customizations, and analytics. Recruitment agencies, on the other hand, will find it useful for placement tracking, lead management, and CRM capabilities.

Although the platform has a lot of moving parts, Manatal remains user-friendly through its thoughtful UX design. Even small teams can benefit from workflow enhancements and time-saving automation.

For example, less technical HR reps and agency recruiters can leverage the tools to enhance their productivity levels. Similarly, rapidly growing companies can get enterprise-grade capabilities without running into overwhelming complexity.

However, the extensive features and subscription model…

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A Personality Change Like This May Signal Dementia

A Personality Change Like This May Signal Dementia post imageA Personality Change Like This May Signal Dementia post image

The personality changes came ahead of more obvious behavioural changes linked to Alzheimer’s.

Increases in neuroticism may help to predict the onset of Alzheimer’s, new research finds.

Neuroticism is one of the five major personality traits and it involves a tendency towards worry and moodiness.

Neuroticism is characterised by negative thinking in a range of areas.

Neuroticism is strongly linked to anxiety, sadness, irritability and self-consciousness.

People who transition from mild cognitive impairment to full-blown Alzheimer’s are more likely to show personality changes.

Many people with mild cognitive impairment do not go on to develop dementia.

Both increased neuroticism and lower openness to experience predict the progression of the most common form of dementia, Alzheimer’s disease.

The conclusions come from a study that followed people for more than 7 years.

They were tested for personality, anxiety, depression and other symptoms.

The researchers found that personality changes typically came after memory had begun to worsen.

Increases in depression, anxiety and anger were strongly linked to the transition to dementia.

However, the personality changes came before typical behaviour changes — such as like mood swings — were obvious.

The study’s authors write that Alzheimer’s disease is…

“…characterized by greater neuroticism and less openness; and coincide with subtle, clinically insignificant behavioral changes that qualitatively mirror and anticipate the clinically severe behavioral problems that often complicate dementia care.”

The study was published in the Journal of the American Geriatrics Society (Caselli et al., 2018).

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