July 2023 - Page 2 of 10

Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store

If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business.

What if we say you can take your struggling to store to a successful one by just making some small tweaks?

Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits. And no, you don’t need much technical experience for that.

In this comprehensive guide, we will outline everything from understanding Conversion Rate Optimization (CRO) to implementing easy-to-understand strategies that will take your store’s results up another level.

Ready? Let’s dive in!

What Is Conversion Rate?

Simply put, the conversion rate is the percentage of visitors to your website or store who take a desired action. It can be anything from signing up for a newsletter, making a purchase, sharing content, or downloading an app.

Most often, though, it’s used to measure how many people are actually buying something on your site.

Conversion rate is a good way to measure the success of your store. The higher the rate, the better it is for you in terms of sales and customer acquisition.

What Is A Good Conversion Rate?

The answer to this question depends on the industry you’re in, as well as factors such as:

Traffic source
Your Goals
Audience profile
Your Offer
and a couple of other things

Generally speaking, though, a good conversion rate is anything above 2%.

However, remember that improving your conversion rate is always an ongoing process. If you have a decent conversion rate today, there might be room for improvement tomorrow. That’s why you should continuously track and analyze your data to fine-tune performance.

What Is Conversion Rate Optimization (CRO)?

Conversion rate optimization (also often called CRO Optimization) is the process of improving the performance of a website or store through measures that increase conversions.

In other words, it’s about identifying which elements on your site work best and which need to be improved. CRO can involve testing different design elements, making changes to the user experience, or even running campaigns with special offers and discounts.

The primary goal of CRO is to increase your store’s overall performance by improving customer satisfaction, increasing sales, and driving more traffic to the site. Doing so can make more money and improve your bottom line.

But how do you calculate the conversion rate?

How To Calculate Conversion Rate?

Calculating your conversion rate is fairly simple. All you have to do is take the total number of visitors to your website or store, divide it by the total number of conversions, and multiply by 100. The resulting figure will give you an idea of how effectively your store converts visitors into customers.

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The Beginner’s Guide to CRM Integrations

CRM (customer relationship management) software functions well on its own. But to really get the most out of these tools, you need to understand CRM integrations.

Integrating your CRM software with other business tools can make your life easier and take the system’s functionality to the next level.

By leveraging CRM integrations, your team will limit the number of times they need to bounce back and forth between multiple platforms. Integrating with the right tools can streamline your workflow and improve the data within your core CRM solution.

If you’re interested in getting started with CRM integrations but don’t know where to start, you’ve come to the right place. This guide will explain everything you need to know about CRM integrations.

Top Rated CRM Software to Improve CRM Integrations

If you want to improve CRM integrations, you’ll need CRM software. Here’s the best options.

You can read our full reviews of each CRM software here.

Quicksprout.com's complete beginner's guide to CRM integrations.

What Are CRM Integrations?

In short, a CRM integration connects your CRM software with a third-party tool or application.

By integrating two or more business tools, you’ll benefit from extended functionalities, automated actions, and a streamlined workflow in your CRM process. The CRM software can pull data from multiple sources and compute everything in a single source of truth.

Integrations also help eliminate wasted time switching between platforms and manually entering data.

Lots of CRM platforms and business solutions support integrations. But these five systems are our favorite.

1 — Zoho CRM

Companies like Amazon, Bose, Netflix, and Suzuki all rely on Zoho CRM to manage customer relationships….

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Dear Dan: Negative Comments Cause Self-Doubt

Dear Dan,

How do I overcome the nagging doubt that arises when someone else makes a negative comment about me or my performance? It may be a minority view. Everyone else is happy but there is the one person who finds reason to be unhappy with me. How do I put that into a broader perspective?

Pete

Dear Pete,

Self-doubt is a miserable burden that we impose on ourselves. Our feelings are ours. Detractors don’t make us feel anything. Owning our emotions is a lesson we learn and relearn. My problem is I want to be liked.

Self-doubt is the desire to be liked yelling at us.

Hearing negative comments is worth it if taking ownership of self-doubt is the only thing that comes from it. Victor Frankl said, “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

Connect with your freedom.

You don’t have to agree.
You don’t have to change anything.
You can lean in with curiosity.
You may choose to work on improving something in yourself.
You may choose to challenge their behavior and assumptions.
You may choose to let it go.
You will only open your mouth to make things better.

“The truth that makes men free is for the most part the truth which men prefer not to hear.” Herbert Agar, A Time For Greatness.

Notice self-doubt:

Don’t try to defeat self-doubt, just notice it. “Well, hello there Mr. Self-Doubt.” Write down everything that self-doubt wants you to feel and think and do. Throw away the paper when you’re done.

Should you have a conversation with nagging critics?

How powerful is the person who is unhappy with you? If it’s the boss, go to them and hash it out. Ask them not to evaluate your performance in public.

If it’s a colleague, thank them for their feedback and move on. Don’t bring it up again.

If it keeps nagging you, go to them in private.

Don’t defend yourself. Don’t make excuses. Say, “I notice you said xyz about my performance. I’m committed to be the best I can be. What caused you to bring that up?”

Accept their perspective. “Thanks for sharing that.” If you disagree, just leave it. If a response is required, tell the truth. “I respect your thoughts. I don’t see things like you. Right now, I’m focusing on other things.”

Choose openness over defensiveness.

Defensiveness is weakness. Be open. They could be right. Express gratitude, even if it stings. The alternative to…

The Plant-Based Supplements That Lower Cholesterol

The pill contains natural substances that help lower “bad” cholesterol in an effective way.

A plant sterols and stanols (PSS) pills can reduce low-density lipoprotein (LDL), the so-called “bad” cholesterol.

Daily dietary supplementation of PSS from 1.5 to 3 g has been shown to lower LDL cholesterol by 7.5 percent to 12 percent, a review of different studies concludes.

One study found that 1.8 g of soy stanols pills over the course of 6 weeks could reduce bad cholesterol by nearly 10 percent.

Professor Anne Carol Goldberg, the study’s first author, said:

“Those who started with higher LDL got a bigger response, a bigger drop in their LDL, when they added plant sterols to their regimen.”

PSS, also known as phytosterols or plant steroids, are natural substances that are produced by plants.

Nuts, seeds, whole grains, vegetables, legumes, fruits, and vegetable oil-based margarines contain good amounts of PSS.

Phytosterol dietary supplements and phytosterol-enriched foods have been sold for decades.

The National Cholesterol Education Program advises that people with high cholesterol should consume foods containing plant sterols, because of its effect on reducing the risk of cardiovascular disease.

PSS have a similar structure to cholesterol and compete with cholesterol to get absorbed.

This happens in such a way that it lowers the absorption of cholesterol in the gut and so they cannot be transported into the blood.

But PSS are not easily absorbed in the intestine unless they have been dissolved in something absorbent in the intestine.

Margarine is one sterol-containing food that has been found to lower LDL cholesterol, as well as some juices and puddings which have added plant sterols.

One or two tablespoons of sterol-containing margarine per day could reduce LDL cholesterol considerably.

However, these types of sterol-containing foods can be inconvenient for some patients or those who need to lose weight.

Professor Goldberg said:

“One problem is many of our patients already have lowered their intake of fats and calories and don’t use products like margarine on a regular basis.

In addition, many of these people eat out regularly, and they can’t easily take a particular brand of margarine to a restaurant.”

Consequently, the sterols in pill form can be a practical and helpful option but to see the benefits, they should be consumed with a proper meal such as breakfast, lunch or dinner and preferably twice a day.

The review was published in the Journal of Nutrients (Elke et al., 2018) and the study was published in the American Journal of Cardiology (Goldberg et al., 2006).

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How to Create a Writing Portfolio That Clients Love

How to Create a Writing Portfolio That Clients Love – Copyblogger 18&63,h=A>>12&63,n=A>>6&63,o=63&A,u[l++]=i.charAt(a)+i.charAt(h)+i.charAt(n)+i.charAt(o);while(d 0; if (swpButtonsExist) { swp_admin_ajax = “https://copyblogger.com/wp-admin/admin-ajax.php”; swp_post_id=422175; swp_post_url= “https://copyblogger.com/create-writing-portfolio/”; swp_post_recovery_url = “”; socialWarfare.fetchFacebookShares(); } }); ]]> ]]> {{{ ( data.maybeFilterHTML() === ‘true’ ) ? _.escape( data.label ) : data.label }}} ]]>

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Top 7 Best Billing and Invoicing Software

Want to jump straight to the answer? The best billing and invoicing software for most people is BILL or FreshBooks

Collecting payments from clients and customers can be challenging. Ineffective invoicing systems can create serious cash flow problems.

For service businesses, freelancers, and B2Bs, billing and invoicing software can simplify your payment collection process. You’ll get paid quicker while simultaneously giving your customers more convenient options to pay.

The Top 7 Best Billing and Invoicing Software

BILL – Best intuitive interface and automated workflows
FreshBooks – Best all-in-one billing and invoicing software
Square – Best for low-volume invoicing
Zoho Invoice – Best automation features
Xero – Best invoicing software for small businesses
Wave – Best free billing and invoicing software
Invoicely – Best simple billing and invoicing software

How to choose the best billing invoicing software. Quicksprout.com's methodology for reviewing billing and invoicing software.

After researching and testing dozens of different billing and invoicing solutions, we’ve narrowed down seven that we can confidently recommend. Continue below for in-depth reviews containing the features, benefits, pricing, and use cases for each tool on our list.

BILL – Best Intuitive Interface & Automated Workflows

Simplify and speed up payments
Customizable invoice templates
ACH and credit card payments
Risk-Free Trial

Try it now

BILL is a great billing and invoicing solution with an intuitive user interface that anyone can use…

3 Questions That Move Experienced Leaders Forward

“When issues are confusing and decisions are stressful, I’m the go-to person for my team. In some ways that’s good, but I wonder what I’m doing to cause dependency?” (Asked during a coaching conversation.)

It’s impressive when leaders ask probing questions about themselves.

Ego loves being the go-to person. But dependency makes people weak. And leaders get in the way when they need to be needed.

3 questions that move experienced leaders forward:

Question one: What do you want for your team?

“I want my leaders to feel empowered to make decisions on their own.”

Question two: Who are your go-to people?

My friend said, “I’m often asked who my go-to people are. I tell them I have a coach.” He added five others to his list. Three people are outside his company and three inside.

“Show me your friends and I’ll show you your future.” Unknown

Question three: How did you collect a team of go-to people?

He answered this question with three practices.

Seek out people with technical expertise.
Follow up with people you meet at industry specific events. Perhaps there’s a connection.
Build relationships with talented people inside your organization.

My observations suggest character traits matter too.

Leaders with a personal team of go-to people practice humility. They admire the skills and talents of others. They respect outside perspectives. And they relentlessly improve themselves.

Subscribe to Leadership Freak to receive daily inspiration and insight.

Summary:

What do you want for others?
How are you doing it yourself?
How can others apply what you know?

Well timed questions enable people to answer their own questions.

Note: This line of questioning works with experienced leaders. Novices may not know.

What questions help people find their own path forward?

Still curious:

Have you Fallen into the Destructive Practice of Offering Harmful Help

The Seven Powers of Powerful Questions

The Power of Second Questions

The Goal of Helping is Enabling, Not More Helping

3 Key Questions for Moving Forward

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The Common Vitamin Deficiency Linked To Stomach Bloating

The vitamin helps easy many symptoms of IBS, which include abdominal pain, diarrhoea, constipation and bloating.

Vitamin D eases the symptoms of irritable bowel syndrome, such as stomach bloating, research finds.

Stomach bloating affects one-third of adults in the US.

Over 90 percent of people with irritable bowel syndrome (IBS) experience stomach bloating.

The study found that many people with IBS also had a vitamin D deficiency.

Vitamin D supplementation helps easy many symptoms of IBS, which include abdominal pain, diarrhea, constipation and bloating.

Dr Bernard Corfe, study co-author, said:

“The study provides an insight into the condition and, importantly, a new way to try to manage it.

It is evident from the findings that all people with IBS should have their vitamin D levels tested and a large majority of them would benefit from supplements.

IBS is a poorly understood condition which impacts severely on the quality of life of sufferers.

There is no single known cause and likewise no single known cure.”

The research was a review of seven different studies on the connection between vitamin D levels and IBS.

The study’s authors write that:

“The available evidence suggests that low vitamin D status is common among the IBS population and merits assessment and rectification for general health reasons alone.

An inverse correlation between serum vitamin D and IBS symptom severity is suggested and vitamin D interventions may benefit symptoms.”

IBS may affect as many as one-in-five people.

The condition can cause much embarrassment and can frequently be a lifelong disease.

Another way to combat stomach bloating is by reducing salt intake.

A low sodium diet decreased the risk of stomach bloating by 27 percent.

How salt causes bloating is not yet known, although the scientists think it could be because salt causes water retention.

The study was published in the European Journal of Clinical Nutrition (Williams et al., 2018).

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8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

In this blog, we will explore why video marketing has become an indispensable weapon in the digital marketer’s arsenal in 2023 and how it can effectively capture the attention and engagement of today’s consumers.

What is Video Marketing?

But what exactly is video marketing? Simply put, video marketing strategically uses visual content to promote products, raise brand awareness, and generate engagement. Unlike traditional marketing methods like blogs or infographics, videos leverage the strength of visual storytelling to captivate viewers and deliver compelling messages.

Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023. This widespread adoption is driven by the immersive and engaging experience videos offer, making them more effective than text-based content. In an era of shrinking attention spans, videos provide concise and visually appealing ways to convey information.

Types of Video Marketing Every Business Need to Use

Now, let’s explore the various forms of video marketing and how they can bring significant benefits to your business:

Produce High-Quality Product Featuring Video

To start, a product video serves as a captivating medium to showcase the unique features and advantages of your product. By visually illustrating its functionality and emphasizing its value, a product video allows potential customers to grasp its capabilities and envision how it can enrich their lives.

Live Stream to Show You Care for Customers

Moving on to live videos, which encompass webinars and Q&As, they offer real-time interaction and engagement opportunities. Live video allows businesses to provide demonstrations, address queries, and gather feedback directly from viewers, fostering authenticity and establishing a stronger connection with the audience.

Tutorial/How-to Video to Explain Product Usage

Next, let’s delve into tutorial videos. These invaluable resources provide step-by-step instructions and practical guidance on using a product or accomplishing specific tasks. By offering clear and concise instructions, tutorial videos empower viewers to make the most of the product’s features, enhancing their satisfaction and minimizing potential obstacles.

Video Testimonials for Showing Trustworthiness

When done right, a compelling video testimonial can do wonders for selling your product. These testimonials cultivate trust and credibility by featuring satisfied customers who share their genuine experiences and opinions. Prospective customers can witness real individuals expressing their contentment, enabling them to make informed decisions and choose your product over competitors.

Social Media Videos to Reach Targeted Customers

Last but certainly not least, let’s discuss the power of social media videos. In this social media-driven era,…

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How to Grow Your Blog Traffic by 20,000 Visitors a Month

A while back, we started a blog in the marketing realm. When we first started out, our traffic was flat.

But after a few months, we figured out a process that has allowed us to grow our traffic consistently—a process we could replicate. We got to a point where we were adding about 20,000 new visitors each month.

Best of all, we did it without spending a dollar on marketing.

The tactics we used will work for anyone. They work so well that the results we experienced with our nutrition blog were even better, which is crazy since we don’t have a brand in that space and we don’t have many assets we can leverage to help it grow.

So, how did we achieve those results, and how can you gain similar ones?

How To Grow Your Blog Traffic by 20,000 Visitors a Month in 5 Simple Steps.

Top SEO Tools Pros Really Use to Grow Your Blog Traffic

If you want to grow your blog traffic, you’ll need an SEO tool. Here’s the best options.

SEMRush – Best Overall SEO Software
Ahrefs – Best Advanced SEO Software
Yoast – Best SEO Plugin for WordPress
Screaming Frog – Best SEO Crawling Software
Pitchbox – Best Outreach Software

You can read our full reviews of each SEO tool here.

5 Steps to Grow Your Blog Traffic

Here’s our proven formula to increase your blog traffic:

Collect emails
Write extremely detailed content
Build a fan base
Striker partnerships
Write more often

Step 1 – Collect emails

We’ve mentioned this…