December 2022 - Page 8 of 9

Paycor Review – What Makes Paycor Great and Where Paycor Falls Short

Paycor is a payroll processing provider that serves more than 2.3 million users. Paycor modernizes the HR process with automated and flexible tools and combines them with best-in-class implementation tactics that ensure a seamless software transition.

With additional products in talent management, workforce management, and benefits administration, Paycor can become an all-in-one provider for all things HR and payroll.

Paycor Compared

Paycor didn’t make it onto our top list, but that doesn’t mean it doesn’t provide a satisfying service. With that said, the best online payroll service for most people is Gusto because of its excellent ability to cater to dispersed and hybrid workforces. Sign up for Gusto today, with pricing plans starting at just $46 per month.

Want to read more about the top best online payroll services? We reviewed dozens of options and narrowed it down to the top five. If you want to scope out all of your options, see all of our top picks here.

Gusto — Best for dispersed workforces
Paychex — Best for experienced payroll teams
OnPay — Best for simplifying all things payroll
QuickBooks Payroll — Best for solopreneurs and small teams
ADP — Best for never outgrowing your payroll provider

About Paycor

Even though Paycor didn’t make it onto our top list, it still offers a wide range of products, services, and features that make payroll processing easier. Paycor aims to simplify the payroll process so you don’t waste valuable time.

Paycor’s suite of products includes payroll and HR software, analytics, recruiting and onboarding software, time and attendance software, and scheduling software. Paycor also supports employees with a learning management and…

4 Surprising Benefits Of Depression

Depressed has some benefits and may even be necessary, positive and have advantages sometimes.

One benefit of depression is that it is an adaptive way of dealing with certain problems in life, such as relationship breakdown and illness, say the authors of a study.

While clinical depression is a serious mental health issue, the researchers argue that by examining how depression might have originally arisen, we can better understand how to treat it.

Dr. Paul Andrews, who led the study, published in the journal PLOS ONE, said:

“Depression has long been seen as nothing but a problem.

We are asking whether it may actually be a natural adaptation that the brain uses to tackle certain problems.

We are seeing more evidence that depression can be a necessary and beneficial adaptation to dealing with major, complex issues that defy easy understanding.”

In fact, people who are depressed display some surprising advantages in their thinking skills.

Depressed people:

process information more deeply.
are more accurate at complex tasks.
make better judgements on detail-oriented information.
make more accurate cost-benefit analyses.

Benefit of depression

The researchers developed a questionnaire which measures ‘analytical rumination’, a mental process which is thought to be an ancient defence mechanism and the root of depression (Barbic et al., 2014).

Analytical rumination is where people turn problems over in their heads to the exclusion of all else, trying to look for a solution.

They first examine the problem’s cause, then the things that need solving, any possible solutions plus the costs and benefits of each solution.

The symptoms of depression, which often include lethargy, difficulty sleeping, poor concentration and disinterest in other people or the external world, may actually be ways of saving energy while a person is focusing on the problem.

Positives of depression

Clinical depression may be a result of this natural process getting out of control, causing people to withdraw from the world after getting stuck in a loop.

Dr Skye Barbic, the study’s first author, said:

“Based on how people answer our questions, we can tailor appropriate levels of care and supports.

This set of questions can also inform completely different discussions between the clinician and the patient.

Instead of discussing the disease as a ‘bad thing’, clinicians may be able to help patients have insight about the potential adaptive purposes of their thinking and how this may be used as a strength to move forward in their lives.”

Dr Zachary Durisko, another of the study’s authors, said:

“When working with many people who experience chronic health conditions, depression is often the limiting factor to recovery and goal attainment.

The test can potentially quickly tell us when people are struggling to identify their problems, trying to set goals, or trying to move forward in their lives. “

Keep reading here

The Ultimate Guide for Creating Diversity-Friendly Ads

Introduction

We live in the most diverse and multicultural times in the history of the world. Technology has helped people migrate from different countries with much more ease than ever before. In the United States alone, it is estimated that by 2044 the sum population of all minorities will surpass the population of white Americans.

Any savvy businessman or marketer knows that this means their brand needs to adapt fast or be prepared to get left behind.

We hope, with this article, to help your business transition its online advertising into a more diversified one.

Diversity in Ad Campaigns is a No-brainer

Diversity in Population is Growing Fast

According to Maryville University, current data shows that growth among racial and ethnic minority groups is outpacing that of Caucasians, indicating that America is becoming more diverse.

According to the U.S. Census Bureau in 2020, nearly four out of every ten Americans identify as belonging to a racial or ethnic group other than white, implying that the white population will have decreased for the first time in the country’s history during the 2010-2020 decade. Furthermore, another U.S. Census Bureau mentions that more than half of Americans will belong to minority groups by 2044.

Minority Consumers Relate With Brands That Understand Them

In a recent survey held among American Muslim consumers, 400 out of 400 respondents reacted to the statement “(a) I am a Muslim and (b) my choice of a brand or product is influenced by how Muslim-friendly it is”, with a “yes” for both “(a)” and “(b)”. Furthermore, in another survey, “Up to 83% of people pointed to better representing modern society as the reason marketing campaigns were impactful in a positive way”. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements.

Businesses have no choice but to update their promotional assets from a marketing standpoint. Since advertisements are at the forefront of brand efforts, diversity must be represented correctly in ad material. The only way for brands to remain relatable is to provide diverse content for diverse audiences in a way that accurately represents modern society.

The Industry’s Most Comprehensive Paid Traffic Certification For The Post-Privacy World

Overcome iOS updates, crumbling campaigns, and surging ad costs by mastering the most cutting-edge media buying strategies from the top traffic experts in the game today.

Click here

Diversity in Marketing Creates Significant New Revenue Streams

Entering new markets makes it easier to generate new revenue. More diversity and inclusion contribute to a more cohesive society and allow businesses to target new markets and increase response rates with relatable content, benefiting their bottom lines.

According to Heat, a Deloitte-owned research firm, brands with the most representative advertisements saw an average stock gain of 44% during the seven-quarter…

Continue reading here

Sterling Background Check Review – What Makes Sterling Background Check Great and Where Sterling Background Check Falls Short

Sterling is a background check company specializing in criminal history checks, identity verifications, and drug and health screenings. Completing more than 95 million background checks annually, Sterling ensures that you can build a foundation of trust and safety among your employees in any industry with its overall accuracy.

Sterling offers a comprehensive background check solution for businesses of any size and promptly delivers the results you need.

Sterling Compared

Although Sterling didn’t make it onto our top list, it still offers extensive background check features that cater to small and medium-sized businesses. With that said, the best background check company for most people is Intelius because it has the functionality for unlimited background checks without an excessive price point. Sign up today and start a five-day unlimited trial for just $1.99.

Want to read more about the top best background check companies? We reviewed dozens of options and narrowed it down to the top five. If you want to scope out all of your options, see all of our top picks here.

Intelius — Best for unlimited background checks
GoodHire — Best for flexible pricing and intermittent use
B&B Reporting — Best for next-day background check results
Accurate — Most affordable background checks for small businesses
Verifirst — Best background check service for property management companies

About Sterling

Even though Sterling didn’t make it onto our top list, that doesn’t mean it’s a poor product. Sterling offers an extensive solution for general screenings that make it easier for you to hire faster and more efficiently.

Sterling’s comprehensive suite of products includes general screenings, drug and health screenings, financial and…

These Meats Increase Dementia Risk 44%

Some meats increase dementia risk, others reduce it, new research finds.

A single rasher of bacon each day raises the risk of dementia by 44 percent, a study finds.

In fact, eating just 25g of any processed meat per day was linked to increased risk.

Common processed meats include sausages, corned beef, salami, and dried meat.

Processed meat refers to anything that is not sold fresh, with processing including curing, salting and smoking.

However, not all meat is bad in this context.

People who ate 50g of unprocessed (fresh) red meat per day, including pork, beef or veal, had a 19 percent reduced risk of developing dementia.

Dementia affects up to one in 12 people over 60, with Alzheimer’s being the most common form, accounting for around 60 percent of cases.

Ms Huifeng Zhang, the study’s first author, said:

“Worldwide, the prevalence of dementia is increasing and diet as a modifiable factor could play a role.

Our research adds to the growing body of evidence linking processed meat consumption, to increased risk of a range of non-transmissible diseases.”

The study used data on almost half-a-million people from the UK Biobank.

The Biobank is a long-term project that tracks the well-being of volunteers in the UK, including genetic and health data.

Risk factors for developing dementia include being older, poorer, smoking, and being less physically active.

There are also genetic risk factors.

On top of these, though, eating more processed meat increased the risk of dementia substantially.

Ms Zhang said:

“Further confirmation is needed, but the direction of effect is linked to current healthy eating guidelines suggesting lower intakes of unprocessed red meat could be beneficial for health.”

This study is believed to be the first to link increased dementia risk to specific amounts of processed meats.

Professor Janet Cade, study co-author, said:

“Anything we can do to explore potential risk factors for dementia may help us to reduce rates of this debilitating condition.

This analysis is a first step towards understanding whether what we eat could influence that risk.”

→ Read on: Beat Dementia: 8 Changes Your Brain Will Thank You For

The study was published in The American Journal of Clinical Nutrition (Zhang et al., 2021).

Keep reading here

The Biggest Ad Fraud Cases and What We Can Learn From Them

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad fraud in recent years.

So what does this mean for the rest of the industry? The answer is simple: every ad company, no matter their size or budget is just as at risk as the big guns – if not more.

In this article, I summarize some of the biggest and most shocking cases of ad fraud we’ve witnessed over recent years and notably, what vital lessons marketers and advertisers can learn from them to avoid wasting their own budgets.

The biggest ad fraud cases in recent years

From fake clicks and click flooding to bad bots and fake ad impressions, fraudsters have and will go to any lengths to siphon critical dollars from your ad budgets.

Let’s take a look at some of the most high-profile and harmful ad fraud cases of recent years that have impacted some of the most well-known brands around the world.

Methbot: $5 million a day lost through fake video views

In 2016, Aleksandr Zhukov, the self-proclaimed “King of Fraud”, and his group of fraudsters were discovered to have been making between $3 and $5 million a day by executing fake clicks on video advertisements.

Oft-cited as the biggest digital ad fraud operation ever uncovered, “Methbot” was a sophisticated botnet scheme that involved defrauding brands by enabling countless bots to watch 300 million video ads per day on over 6000 spoofed websites.

DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here

Due to the relatively high cost-per-mille (CPM) for video ads, Aleksandr and his group were able to steal millions of dollars a day by targeting high-value marketplaces. Some of the victims of the Methbot fraud ring include The New York Times, The New York Post, Comcast, and Nestle.

In late 2021, Aleksandr Zhukov was sentenced to 10 years in prison and ordered to pay over $3.8 million in restitution.

Uber: $100 million wasted in ad spend

In another high-profile case, transportation giant Uber filed a lawsuit against five ad networks in 2019 – Fetch, BidMotion, Taptica, YouAppi, and AdAction Interactive – and won.

Uber claimed that its ads were not converting, and ultimately discovered that roughly two-thirds of its ad budget ($100 million) wasn’t needed. This was on account of ad retargeting companies that were abusing the system by creating fraudulent traffic.

…

Continue reading here

ADP Alternatives and Competitors – 2022 Review

Our favorite ADP alternative is Gusto because it has built-in time tracking, automated payroll cycles, and plenty of other comprehensive features. Start your 30-day free trial to determine whether it fits your needs.

ADP provides excellent payroll services to many small and large enterprises. Even though ADP made it to our list of top payroll service providers, it is not the only option, nor necessarily the best one for every business.

The Quick Sprout research team spent hundreds of hours analyzing many payroll service providers. After carefully studying the data and creating a criteria system, our team narrowed the list to the top five online payroll services we recommend.

The 5 Best Online Payroll Services

The best ADP alternative is Gusto, which is ideal for remote teams and provides them with several tools to manage their payroll activities seamlessly, even with a dispersed workforce. Start your 30-day free trial to see if it’s the right fit for you.

Gusto — Best for dispersed workforces
Paychex — Best for experienced payroll teams
OnPay — Best for simplifying all things payroll
QuickBooks Payroll — Best for solopreneurs and small teams
ADP — Best for never outgrowing your payroll provider

Read a detailed review of each of the mentioned payroll services here to make an informed decision for your business.

Gusto – Best for Dispersed Workforces

More than 200,000 businesses trust Gusto across the US for payroll processing. It offers plenty of features that help in onboarding and managing employees. It is…

Episode 1926 Scott Adams PART1: Let’s Talk About Election System Credibility, If That Is Still Legal, More

Content:

If President Trump develops a fentanyl plan
FTX crypto creator Bankman-Fried
Why TikTok isn’t going to be banned
Delayed election vote counts
Arizona election system
Why midterms didn’t go as predicted
If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

Podcast: Play in new window | Download

Keep reading here

Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work

Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. Research conducted by Statista in 2021 shows that SMS and texting experienced a 75 percent year-over-year increase in popularity among customers—higher than email and in-app messaging.

Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing. As such, this article sheds light on why SMS marketing should be part of your digital strategy in 2023 and the diverse ways you can make it work.
Why SMS marketing should be part of your digital strategy
Irrespective of how sophisticated your digital strategy is already, you need SMS marketing in your arsenal. Here’s why:

1. Excellent open and read rates

Emails may stay unread for days, and customers will probably swipe past your sponsored social media ads without blinking. Yet, people read text messages almost immediately after they are received.

This is because people are more likely to open their default text messaging app than turn on their data connection to access emails and react to ads on social media platforms. Statistics also show that over 90% of SMS are opened within three minutes compared to 33% for emails.

Furthermore, texts reach the target audience faster than email or social media ads, as they are not subject to third-party algorithms.

2. Great for mobile optimization

SMS provides a better user experience because text messages go straight to consumers’ mobile phones. Customers do not have to download any app, put up with the noise on social media, or scroll through several emails to interact with your brand.

The text limit for SMS also makes your messages short and easy to read. In less than one minute, customers can get the intent of your message and respond if necessary.

Moreover, a recent survey by Statista had half the respondents saying that they spend five to six hours on their mobile phones daily. This is more reason to make SMS marketing part of your digital strategy.

3. Works very well with email marketing

You don’t have to discard email marketing when adding SMS to your digital strategy. As a matter of fact, SMS and email marketing work very well together.

Play the strengths of SMS to deliver time-sensitive news about events, service reminders, feedback requests, or other real-time alerts, then follow up via email for more detailed info.

Consequently, this goes a long way to boost your email engagements while maintaining your SMS open and read rates. You can also utilize the creative aspects of email marketing in SMS marketing. Consider using mobile-friendly designs and adding different forms of media (audio and images) to your messages.

4. Perfect for two-way conversations

SMS allows you to have real-time human interactions with your customers. When you send messages, customers can respond using number codes or keywords. These increase return purchases and…

Continue reading here

How to Offend Christmas – Leadership Freak

How to Offend Christmas

Generosity, joy, and kindness seem easier during Christmas. If we could flush commercialism it would truly be the most wonderful time of the year. Two things offend Christmas, artificial trees and white lights.

Authentic people have real trees. Everyone else insults mankind with fakery. The only thing worse than a fake Christmas tree is the double offense of a fake flocked Christmas tree. The first offense of an artificial Christmas tree is pretending to be real. Adding fake snow is pretentious self-importance.

White lights offend the spirit of Christmas glaring with monotonous drudgery. Authentic people have colored lights on real trees. Bringing in the greens was a celebration of life in the darkness of winter. Fake trees insult life. They aren’t alive and never will be.

Trees are expensive in Pennsylvania this year. We have miles of forest and a gazillion evergreens, but one Christmas tree is a hundred bucks. I remember when dad and I trudged into the forest and came out with a real tree for free.

Christmas tree supply is, like many things, tight. Something about a disease a few years ago has created shortage. Picking a tree is like walking through Sam’s Club and seeing something you might need next month. You better get it because when they run out, that’s it.

Monday morning my wife did the unthinkable. She ordered an artificial tree. It arrived with commercial precision Tuesday morning. To add insult to injury, she purchased – with our hard-earned money – a flocked tree. I can’t even use the word Christmas to describe it.

The final offense is white lights look great on it.

What long-held beliefs have you let go?

Like this:

Like Loading…