November 2022 - Page 11 of 12

Facebook Ad Strategy for Ecommerce: A Complete Guide

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025, making up around one quarter of all retail sales.

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play.

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommercethat engages, converts, and drives revenue growth.

Base your ecommerce Facebook ads strategy on deep customer research to resonate

Scroll through your Facebook feed right now and you’ll come across dozens of ads. How many captured your attention?

The bar is low for setting up Facebook ads; it’s easy for any business to run an ad. Designing an effective ad that resonates with your audience and achieves your marketing goals is more challenging.

Many ecommerce marketers fail to invest sufficiently in the biggest key to effective ads: customer research.

Neglecting customer segmentationmeans neglecting to understand what truly captivates and motivates your audience. When this happens, messaging falls flat.

To design ecommerce Facebook ads that capture attention and earn click-throughs, learn your customer’s intentions, motivations, and desires.

Use voice of customer research to uncover key motivators

Go beyond basic characteristics in shallow persona exercises to determine what drives a customer to purchase from your brand over your competitors.

In a 2013 Edelman survey of 11,000 people, a majority of respondents reported concern that businesses don’t ask about their needs often enough. Only 10% of respondents felt businesses were doing a good job of it.

This trend is holding strong. A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies.

Marketers can get caught up in creating buyer personas that they think represent their best customers, then scratch their heads when they don’t get results.

Moz’s Rand Fishkin expressed frustration around this while building his new site SparkToro:

“Build personas → Make sure they get used across the company → Create product and marketing initiatives to employ the personas → Get no benefit at all → Doh!”

Instead of creating top-down personas, work bottom-up and build buyer personas with data.

Voice of customer (VOC) research helps you determine customer wants and needs on a qualitative basis and in their own words.

It’s a process of asking qualitative questions and categorizing answers based on customer challenges and product features. Use verbatim phrases to address those challenges in your messaging.

Ask open-ended questions like:

When did you realize you needed a product like ours?
What alternatives did you consider prior to purchasing from us?
How does our product impact your life right now?
What concerns or objections did you have before deciding to purchase from us?

Extract the language your customers use…

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Innovation: The Power of People in Love with People

Innovation is about technology, product features, and profitability. You don’t hear innovators talking about love, empathy, and generosity. That’s where PepsiCo’s Chief Design Officer (CDO) comes in.

Mauro Porcini says innovation is an act of love designed to bring happiness to people. We’re not talking about a family style organization down the block. We’re talking about the CDO of an organization with 309,000 employees, give or take a few.

2 surprising words of innovation:

#1. Empathy:

“Innovation … is a gesture of empathy, respect, generosity, of one human being’s devotion to another.” Mauro Porcini

You must understand what is relevant to people if you want to excel at innovation.

“Once the needs and desires of the individuals we want to innovate for have been understood and a relevant business strategy has been defined, we are ready to prototype, creating the ideal solutions to satisfy these needs and desires.”

#2. Story:

Products are narratives about being rich, creative, artistic, or part of a community. Stories are in the locations of our homes, brand of our cars, and football jerseys we wear. You know a lot about my story when I tell you I live out of town in an average home that doesn’t have a paved driveway.

Innovators write stories. What story does an innovative product enable you to tell?

Innovator questions:

Is value for people your ultimate goal?
Are you kind to people?
Do you embrace people who are different from yourself?

Personal note:

Mauro showed up on the screen dressed in a normal shirt, so I complained. He’s often flashy. He lifted his foot and showed me a shoe with a rose on it. I felt better. (You can see it here.) His lack of inhibition is an indication he might know something about innovation.

Interview:

What makes innovation successful?

Purchase Mauro Pochini’s new book, The Human Side of Innovation: The Power of People in Love with People.

Linkedin: Mauro Porcini

Still curious: 4 Ways to Stop Resisting Breakthrough

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Top 5 Best Free POS Systems of 2022 – In-Depth Review

Our recommendation for the best free POS system is Square because you can use it for everything from healthcare to ecommerce to brick-and-mortar businesses. Sign up for free today and get a free magstripe card reader.

Every business needs a point-of-sale (POS) system to manage transactions. When you think of POS systems, you might think of the handheld card reading terminals and tablet registers they require. And what about the complex software that keeps track of sales, orders, inventory, and more? How could a POS system ever be free?

Despite the odds, we carefully researched the entire internet to find five free POS systems for you—including a couple with free hardware. Let’s dig in.

The Top 5 Best Free POS Systems

Whether you’re in the restaurant business, own a medical practice, or run a landscaping service, there’s a free POS system for you. With Square, you can process just about any type of sale—including those that involve HIPAA-protected information. Even better, Square sends you a free magstripe reader when you sign up for a free Square account.

Square — Best overall
Toast — Best for small restaurants, food trucks, and cafes
Host Merchant Services — Best for service-based industries
Loyverse — Best for businesses with multiple locations
Nextar — Best free, offline POS for Windows

In the scenarios and reviews sections, we’ll take a closer look at what’s unique and useful about these free POS systems.

Company logos for our best free POS systems reviews

Match Your Scenario to the Right Free POS System Solution

No matter what you need a POS system for, one of our top free POS solutions will…

Episode 1892 Scott Adams: Ye West Gets Into Trouble And Putin Does Too. Who Will Survive?

Content:

UN Human Rights Council, China’s Uighurs
Ye West banned on Twitter
Elon Musk trying to solve Ukraine war
Nuclear war, the possibility
What’s wrong with 3 current studies
AI and human relationships
If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

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It’s Scary That You’re Missing These 5 Marketing Skills

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary.

1. You NOT being on TikTok is scary.

TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%.

Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong.

TikTok’s userbase is aging up as we speak, now is the time to get on! Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok.

DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here

2. Your Lack of Email Marketing is SCARY

The myth that email marketing is dead is just like a haunted house, only real if you believe it, and a waste of your time.

No matter what you heard at the latest online summit you attended… Email Marketing is STILL alive and well—and it’s not going anywhere anytime soon! In fact, Email Marketing is the single best way to market your brand or business, increase revenue, and cash in on more conversions.

If you want to learn more about this check out Alex Cattoni’s latest article, https://digitalmarketer.com/blog/is-email-marketing-dead

3. NOT Having Professional Headshots is Scary!

Headshots, and quality photos of yourself in general, is so important to your personal brand.

Your audience loves seeing photos of you, they make easy perfect content for social media graphics, and in general it just makes you look more professional and prepared! If you’re writing articles for any blog, we need headshots for your graphics.

Not just one headshot either if you’re going to be writing more than one blog, we need a PLETHORA. Different poses, different facial expressions, different outfits, we need variety.

4. Your Nonexistent Personal Brand is SCARY

If you’re trying to sell yourself as an expert in the field, you are your best testimonial! If you can’t sell yourself, how are you going to sell someone else?

This means having successful personal business accounts! If you’re saying you can help a company market themselves on social media, but you don’t have a personal account to send them as an example of how well it can go … how will they trust you?

Need a course? Check out Ramon Ray’s Celebrity Marketer Workshop now!

5. You Haven’t Started Working on Your Holiday Promotions Yet!

Get a grip! You need to have a Black Friday promotion for your company. Here’s just a…

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3 Surprising Secrets to Self-Management

Time pressure is more pervasive than Covid.

Your schedule reflects your life. The person who can’t manage time can’t manage life. When you hate your schedule, you hate life.

Time management is self-management.

3 surprising secrets to self-management:

#1. Healthy self-management includes self-inspection.

Choose standards for family time, hobby time, and development time, for example.

Acknowledge self-deception when it comes to self-inspection. You don’t see yourself clearly. Discuss your standards with family, friends, mentors, and or coaches. Include your boss if they are trustworthy.

#2. Heathy self-management includes self-government.

Others attempt to govern your life. At work it’s bosses, colleagues, and employees. At home it’s a spouse or children.

We all submit to others. Unconscious submission degrades you. Conscious submission is service. You submit to laws or the board, for example. When you say yes to someone, they govern your life in small ways.

Self-governing is noticing when you give authority to someone.

Self-governing is maintaining responsibility for life even when serving others.

#3. Healthy self-management requires courage.

Goals, priorities, self-awareness, and boundaries require courage.

Your schedule is out of control for many reasons. You don’t have goals or priorities. You don’t notice that others control your time. You don’t have boundaries.

Others rule your life when you can’t say no.

Develop backbone by setting clear goals. Your report needs to be completed by 5 p.m. You can’t spend all day solving other people’s problems.

Begin small. Perhaps your goal is feeling less frantic during the day. Adopt the 50-minute rule. Hour-long meetings end in 50 minutes. Give yourself time to recalibrate and prepare for the next meeting.

Accept frailty. Don’t imagine you’re Wonder Woman or Superman. You can’t run at full speed all the time.

Humility gives birth to courage. When you accept frailty, courage for self-care isn’t selfish. It’s necessity.

What self-management tips work for you?

More resources:

How to Manage Your Schedule When Your Hair is on Fire

The Importance of Self-Management Skills

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Top 6 Best Bar POS Systems of 2022 – In-Depth Review

Toast is our recommendation as the best bar POS system due to its versatility and simplicity for both customers and bar staff. Get a free demo now for a customized walkthrough of Toast.

Bars and restaurants have unique needs compared to other types of businesses. They must be able to efficiently track inventory for all beer, wine, and liquor while managing tabs and quickly processing customer payments.

The best bar POS systems make it easy to pre-authorize cards, train staff, track sales, and keep customers happy with excellent service. To help you meet these standards, our team has researched the best POS software for bars and reviewed our top picks below.

The Top 6 Best Bar POS Systems

After reaching more than 25+ high-quality bar POS systems on the market, we narrowed down our list to just six that we can recommend with confidence. Toast will be the best option for most bars because of its simplicity and ability to accommodate the needs of both bars and restaurants. Sign up for your free customized demo today.

Toast — Best overall
TouchBistro — Best for nightclubs and cocktail bars
Lightspeed — Best for growing bars with multiple locations
Talech — Best for happy hour and drink specials
Upserve — Best for local bars with regular customers
Mad Mobile — Best for breweries and wine bars

Continue below to learn more about these bar POS systems and find the best option for your business.

Company logos for our best bar POS systems reviews.

Match Your Scenario to the Right Bar POS System Solution

Our research team found some common use cases amongst bar…

Episode 1893 Scott Adams: Declaring War On The Cartels, Tulsi Gabbard Quits Democrats & Schiff Lies

Content:

Sean Hannity’s grotesque violation of Biden families privacy
Former Trump officials propose war on Mexican cartels
Tulsi Gabbard leaves democrat party
Adam Schiff accused of doctoring J6 evidence
Pfizer didn’t check if their vaccine vaccinates?
What made Europe successful no longer exists
If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

Podcast: Play in new window | Download

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How to Schedule TikTok Videos on Desktop

As a growing female course creator getting started on TikTok, you must keep posting content. Keep in mind that you are in a crucial growth stage and cannot afford to starve your audience of content, even when you don’t feel like it. This is why I love scheduling my TikTok videos on a desktop.

When I introduced my coaching career on Tiktok and amassed a great audience, I knew I needed help to escape burnout. This led me to create a suitable scheduling plan on my desktop with all my pre-planned contents.

So, with the content calendar created, it was easier for me to know what to post and from there I’ve been consistent in posting contents for my growing audience.

I am generous with helping other female course creators, so I dropped some great tips on scheduling TikTok videos on desktop.

Here’s how to schedule Tiktok videos and other apps you can use for your Video Scheduling:

1. Video Scheduler

I started using Video Scheduler to schedule my videos when Tiktok first launched it. I must say it’s super simple to use.

First, open your app and click on the cloud icon at the top right corner of your screen.

Follow the prompts to the video page, where you will see how to upload, add a caption(s), hashtags, edit the cover image, set your privacy, and other concerns.

You will also see how to schedule each video’s time and date. Add your preferred dates and times for all videos and you are all set.

Please note that you cannot make edits after scheduling the videos just like regular postings, but, you can reload the video after making edits on the earlier schedule. Once the video goes live on the fixed day, Tiktok will notify you. Just as creating TikTok videos should not be hard, scheduling them should be even easier.

Apart from the Tiktok video scheduler, there are other third-party video schedulers you can use.

Some of them are;

2. Social Pilot.

Like Tiktok scheduler, Social Pilot allows you to fix and upload your videos and keep up with the schedule of your content calendar.

With SocialPilot, it shows when audiences are engaging with my content on Tiktok and the analytics of each video.
Lastly, it runs on a monthly subscription of $30 or less.

3. Lomly

One great thing about the Lomly app is that it allows scheduling Tiktok videos for both desktop and Android. It is a nice app to plan your content and never miss a beat.

Once you decide to go with this app, after downloading, sync it to your Tiktok and follow the video uploading and scheduling prompts. One of its…

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Wrong Person or Wrong Place?

My first day of elementary school was memorable, but not for the reasons you might think.

I didn’t attend Kindergarten. It wasn’t an option in the rural part of Ohio where we lived.

The bus picked me up and I had all the anxiety a six year old might have going to school for the first time. My consolation was my best friend and next door neighbor Jimmy who was riding the bus with me.

When we arrived at Colebrook Elementary, his older brother Jeff (a third grader) was kind enough to escort us to our classroom. I took a seat and waited while the teacher passed out books and then instructed us to start reading.

What? This was my first day of school! I could make out a few words but I didn’t really know how to read. Tough class! I was embarrassed.

I glanced at my friend Jimmy who held his book up and appeared to be reading. I was even more ashamed.

I raised my hand and told the teacher I couldn’t read. She had a look of minimal empathy on her face as she informed me I must be–to use the terminology of the day–a “slow student.”

Just then the first grade teacher Mrs. Wann walked into the what I later learned was the second grade classroom. “Are Jimmy and Mark here?” I shot up my hand. No angel of heaven could have appeared more wonderful than her. She escorted us to the correct classroom where we began our education, including learning to read.

(I later asked Jimmy how he was able to read the book. “I was reading the pictures!” he said.)

It doesn’t matter how motivated a person is if they’re in the wrong room

Might you have a few people on your team like that? They want to do a good job, they try hard, but they ultimately fall short. Maybe you’ve just got them in the wrong place.

Why don’t people perform? It is almost always for one of these reasons:

1. They don’t know what to do.

2. They don’t know how to do it.

3. They don’t want to do it.

4. They can’t do it.

Reason #4 is effectively the same as my situation so many years ago. It wasn’t that I was an underachieving student. I was just in the wrong classroom.

Good leaders have the ability to assess abilities. As my good friend Dr. Nido Qubein has said, “Expectation without education equals frustration.” An effective leader knows both what a person is capable of and what training and the education they need to succeed.

But training and development aren’t a panacea. If you’ve got the right person in the wrong role they won’t succeed.

Specifically, it is a matter of fit. The person fits the role. It isn’t an exact science, an either/or. However, when someone who is conscientious struggles performing even after they’ve receive the necessary training, it is likely a fit problem.

Using the metaphor, check…