Month: July 2022

In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market.

Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform your strategy, you’re just winging it.

Social media analytics help you identify what you’re doing right and what you’re doing wrong in an effort to reach your target audience. But gathering that data manually can be incredibly time-consuming. Thankfully, there are many tools that provide insights and reports on almost every social media metric available.

Let’s dive in.

What are social media analytics tools?

A social media analytics tool is software that is designed to collect and analyze performance data from all relevant social media channels. These tools help marketers and brands monitor, analyze, and improve the outcomes of their social media marketing efforts. This way, they’ll know what’s working and what isn’t in their social media campaigns.

Social media analytics tools usually have visual dashboards and reports that help users make sense of the ocean of data they pull. Some even allow users to pick specific metrics and KPIs to track, instead of tracking everything under the sun and making the dashboard convoluted.

Most social media networks have their own built-in analytics, but social media analytics tools help you break down the data from multiple social channels in a single dashboard. This means you don’t have to hop around from platform to platform to analyze your data.

Why you need social media analytics tools

Analytics tools for social media help you collect and analyze data from social media networks. When you understand how your social channels are performing, you’ll be able to make the right changes to your social media marketing strategy.

But let’s break down three major reasons why you need social media analytics tools.

• Understand your audience. Some social media analytics tools have features that monitor your target audience and track the online conversations they’re having about your brand, product, or service. This data will help you understand who your audience is, what they need, what they think about your business, the kinds of content they want to see, and the times they come online.
• Increase brand awareness. Social media analytics tools can track metrics associated with the popularity of a brand on social media. These metrics include reach, engagement (likes, comments, shares), volume of brand mentions, and clickthrough rates.
• Competitor analysis. In addition to understanding your own performance, social media analytics tools can help you track your competitors’ performances across major social networks too. This way, you can see your competitors’ online activity, marketing campaigns, brand reputation, and more. Then, you can use this data to make your strategy better.

10 best social media analytics tools

1. Hootsuite

…

Continue reading here

If you want to succeed with your social media strategy, you need to be aware of what people are saying about your brand online. You also need to know what they’re saying about your products or services, your competitors, your industry, your newsletter, your customer service, your new logo… basically everything about your brand.

Why? It’s free business intelligence for social media marketers! When you know what people think of you, you can make informed decisions on how to promote your brand to get more engagement and conversions.

The best way to gather this data is through a social media monitoring tool.

In this article, we’ll cover some of the best social media monitoring tools in the market, go over how to set up social monitoring, and give you some great tips for making the most of the data you’re tracking.

What is social media monitoring?

Social media monitoring is the process of tracking keywords, hashtags, and mentions about your brand, product, or industry across different social media platforms. It can help you measure metrics like brand sentiment and satisfaction, and collect inspiration for new posts and marketing campaigns.

The information you get from social media monitoring can help you determine things like:

• Relevant keywords and hashtags, e.g. which Instagram hashtags or Pinterest keywords might help increase your reach.
• Trends, i.e. what are people talking about? What new ideas or memes are blowing up, which social networks are offering new tools and services?
• Social ROI — is your monetary investment in paid social ads and sponsored posts paying off?
• Social share of voice, i.e. how much of the conversation is about your brand, as opposed to your competitors.
• Social sentiment analysis — what’s the mood of the conversation?

Social monitoring also helps brands know the right time and way to guide users down the sales funnel. For example, you shouldn’t push your product in someone’s face the second they walk into your office. You’d listen to them first to figure out if your product is the right solution for them or not.

It’s the same thing on social media. If you want to be relevant, you need to pay attention to what users are saying.

Note: Social media monitoring is different from social media listening. Social listening comes after monitoring, and it involves taking action on the metrics you analyzed during the monitoring process.

Check out our article on how to do social media listening right. (It comes with a list of social listening tool recommendations!)

You can also check out this video to see how the team down at Hootsuite handles social media monitoring (and listening).

7 brand social media monitoring…

Continue reading here