We’re excited to announce the new hiring of a new President and General Manager for DigitalMarketer, Mark de Grasse. Here founder Ryan Deiss introduces Mark and explains what the position means for the organization.
Mark de Grasse is a business strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.
WHAT IS DIGITALMARKETER:
DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. https://www.digitalmarketer.com/
If you’re thinking about starting a service business, you have a lot of options. It can be hard to narrow down what to do for yours.
You want to start a business that offers something unique and draws people to you. We’ll help you work with your service business ideas to choose the one best suited to you and who you want to serve.
What Is a Service Business?
A service business is a company created to sell a service rather than a physical product. In other words, you perform a task according to your skills for a customer or client.
These can include many different services, like:
Transportation
Information technology
House cleaning
Accounting and other financial services
Health and wellness services
Engineering
Legal services
Content and copywriting
Website creation and development
Because of the wide range of possible service businesses, each one operates differently, and there’s no universal business model for all of them.
The Basics of Developing Service Business Ideas
Creating a service business is about more than coming up with the idea. Let’s look at how you can make your service business ideas a reality.
Generating Service Business Ideas
When you first decide you want to create a service business, you’ll need to come up with the right idea. Within every different type of service industry, there are many options.
No business can fulfill every part of a broad service or industry. For example, IT professionals can’t service every type of technology. Some offer web development services, while others work specifically in the health IT field.
As you think of service business ideas, consider your skills. Knowing your specific talents will help you narrow down your service niche.
When generating ideas, don’t be afraid to write down any that come to mind. There’s no risk when it comes to ideas, and you may think of…
Four Dumb Things Smart Leaders Do That Hinder Employee Engagement
I was reminded, during a recent team meeting, that successful leadership is often about simple practices and straight-forward behaviors.
If leadership practices are complicated, you’re doing it wrong.
You don’t have to be a genius to be a successful leader.
Business decisions might be complicated, but leadership practices are generally simple.
Why smart leaders do dumb things:
In some area of your leadership you’re a singer who thinks they can sing, but can’t. If you ever watched a talent show, you know that people can sincerely believe they are talented when they aren’t. The illusion of competence holds smart leaders back.
Smart leaders do dumb things when they stop learning.
Perhaps you think acknowledging you aren’t good at something is a sign of weakness. But you don’t realize how dumb you look when you pretend you don’t have weaknesses.
You know you’re a pretender when others do things wrong and you always do things right.
Four dumb things smart leaders do that hinder employee engagement:
#1. Competent people disengage when you tell them what to do.
Incompetent novices enjoy being told what to do. Competent managers resent it.
You might generate a list of possible actions WITH competent managers. But give them the choice of actions they plan to take.
#2. Competent people disengage when you tell them how to do their job.
The best way to offend competent managers is telling them how to do their job.
#3. Competent people disengage when you ask for too many updates.
Distrust drives control freaks.
Requiring daily updates from competent people is a sure sign you have trust issues.
If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.
Twitter may have invented social media hashtags, but Instagram put them on the map. Instagram hashtags are vital, especially if you want to increase your reach to connect with more members of your target audience.
These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get more followers, increase engagement and expand reach and brand awareness.
If you’d like to tap into the platform’s potential to reach a huge audience, upping your hashtag game is the way to go, especially now that users can follow entire hashtags just like they can follow specific users. It’s essential to be strategic, creative, and intentional about your hashtag research and usage.
As organic reach declines and paid impressions rise with the algorithm changes put in place to push brands to pay for exposure, hashtags still represent the single best way to organically drive your social marketing campaigns, by leveraging your Instagram posts to boost reach on the platform.
In this post, we’re going to go over everything you need to know about getting more reach with the right Instagram hashtags in 2021.
This video by our pals at Hootsuite also gives a good introductory explainer to Instagram hashtags:
Everything You Need to Know About Instagram Hashtags
Instagram hashtags are essentially clickable and searchable topics created by adding unbroken text to the # sign. You can add them to posts, Stories, and IGTV videos.
When Instagram users click on a hashtag, they’re taken to a feed of popular posts and a feed of recent posts using that hashtag. As of a few years ago, users can also now follow hashtags like they’d follow an account, giving brands an in to show up in users’ feeds even if they aren’t following said brand.
Hashtags are one of the easiest ways to expand your reach quickly on Instagram. The Instagram algorithm takes hashtags into account when determining which users would want to see what content in their “suggested” content in-feed or in their Explore section, and users will sometimes browse relevant hashtags to find content that’s relevant to them.
The Top 50 Instagram Hashtags in 2021
According to Hootsuite, these are the top Instagram hashtags in 2021 based on the number of posts in which they’re used:
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