General business related things Jeff Cassman cares about
Casey O’Quinn, founder of Gravity Digital and DigitalMarketer Certified Partner, tells us everything he learned about marketing in 2021.
WHAT IS DIGITALMARKETER:
DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.
Businesses that store records and files can use database software to retrieve and maintain those records. Database software delivers a simple means for sharing, analyzing, and accessing data for multiple reasons.
With the right database software, a business can customize the database to meet its needs. Database software can store all of the business’ data and give employees access to it, eliminating the need for multiple copies of the data that lead to inconsistencies and errors.
Those businesses that want an easy-to-use database software tool will appreciate the features found in Knack. You or your database administrator does not have to write any code to make use of Knack. Instead, Knack offers a database-building tool that guides you through the process step by step.
With Knack, you can choose to make use of templates to further simplify the database building process. This works especially well for databases that have complex storage requirements. These templates simplify creating databases for processes like managing customer information, tracking purchase orders, and updating the company website.
Knack has a dashboard that includes multiple charts and graphs to help users visualize the data or to speed up searches.
Even with its simple design, Knack…
Bad habits – in the beginning – are easier than good. The habit of almost finishing stuff destroys effectiveness, diminishes respect, and drains energy.
Anyone can start. Leaders finish.
People live with dangling rabbits pulling at their brain – unfinished stuff they intend to finish.
Rabbit chasers are exhausted. When your hands do one thing, but your head is thinking about the next thing, life zips past without you.
Take something off your plate before you put something on it. It doesn’t have to be big. Here’s an example.
When I sit down to work, I might put a couple books back on the shelf before I begin something. You could:
Caution: Don’t chase a dozen dangling rabbits. Finish one thing. It’s about the habit, not the rabbit.
Don’t create dangling rabbits by half-doing a task you can finish quickly.
Every dangling rabbit you create dilutes your ability to concentrate.
Before I leave my desk, I put my surface in the docking station and place the stylus in front of the docking station.
Before you break for lunch or go to your next meeting…
“The shorter way to do many things is to do only one thing at a time.” Mozart
Ask yourself, “Do I intend to finish this?”
Run a test if you aren’t sure you can finish. But always finish the test.
What bad habits create dangling rabbits?
What mini habits might help leaders develop the habit of finishing stuff?
Episode 1602 Scott Adams: Are You Smart or Just Afraid? You Can’t Tell the Difference
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Episode 194: 4 Steps to Becoming a Digital Marketer Episode 194: 4 Steps to Becoming a Digital Marketer
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Are you looking to take your management skills to the next level? Whether you’re currently a manager looking to step it up, or an aspiring manager, there are likely some skills you need to learn about managing before you’re ready to jump into action. To conquer the skills of management, take a management course or two. Classes like this are a great way to take your knowledge to the next level and give yourself the confidence to be a strong manager.
As we found in our research, not all management courses are created equally. Some provide much higher value than others. Rather than have you learn this by trial and error, we researched over 40 different management courses to come up with a list of the six best.
Read in-depth reviews of the courses we recommend to see which one is the best fit for your specific management needs.
Now that you have our top list, it’s time to dive deeper. Learn more about the classes, what they entail, and who they are best for by reading the in-depth reviews below.
My fondest childhood memories include toys.
I had a boy-doll named Rocky. Later I had a James Bond 007 spy attaché case with secret compartments and a gun that could be assembled into a pistol or a rifle. Both versions had a scope.
The original Morrison farm, situated on a dirt road in Bradford, Maine, burned to the ground before I was in first grade. (Mom was a Morrison.) The only memory I have of the farm includes a toy.
I remember playing with my fire engine in the sloped hallway between the kitchen and the front room. I was probably two or three. The slope was useful.
I had a Lost in Space set with a battery powered chariot that ran on a course I configured with my imagination. I wanted to be Will Robinson (Bill Mumy).
I turned thirteen the year Neil Armstrong walked on the moon (July 21, 1969). I still remember the grainy pictures and hearing Commander Armstrong say, “One small step…,” punctuated with beeps. I built models of the Apollo space craft and the lunar lander. Before Apollo, I built the Mercury and Gemini spacecraft.
Sometime in my early teens I used my Chemistry set to create an explosion that shook our house. There were no injuries or fatalities, just fear that I was going to ‘get it’. I didn’t.
I’ll never forget my raspberry red five speed Western Auto Buzz Bike with a banana seat, high-rise handlebars, and gear shift. (This image is the right model, but the wrong color.) I bought it with my own money at Western Auto.
Skillful leaders connect with people.
What was your favorite toy when you were a kid?
How do leaders connect?
Note: My childish exuberance allowed me to exceed 300 words. I apologize.
Men and women react quite differently in the short-term to receiving good and bad gifts.
Buying Christmas presents is hard work: hard on the feet, hard on the bank account and hard on the emotions.
Sometimes it feels like a lot of work for little reward.
Those nearest and dearest assume you know them well enough to buy a decent present, so that getting it wrong reflects badly on the relationship.
Psychological research on how gift-giving affects relationships hints at this no-win situation.
Studies suggest that good gifts only affirm similarity between couples, and so do little for the relationship.
Poor gifts, though, may lead people to question their similarity with each other, thereby damaging the relationship.
Studies tend to focus on how gifts affect perceived similarity because finding a ‘kindred spirit’ is thought central to successful relationships and reliably predicts relationship satisfaction (Murray et al., 2002).
But research by Elizabeth W. Dunn at the University of British Columbia and colleagues, published in the journal Social Cognition, suggests that men and women react quite differently in the short-term to receiving good and bad gifts (Dunn et al., 2008).
To test their theories, Dunn and colleagues set up two experiments, each with a twist in their tail.
In the first experiment participants (students at the University of Virginia) were sat down to chat with a new opposite sex acquaintance for four minutes.
After this they were asked to select a gift for their new friend from a list of gift certificates for a variety of stores and restaurants.
The idea was that each participant then looked at the gift chosen for them and evaluated their perceived similarity with the other person.
Here’s the twist: before the experiment each participant had been asked to rank the gift certificates in the order they themselves would like to receive them.
Then the experimenters simply fed these preferences straight back to participants as though they had come from their new acquaintance.
Half the participants were told the other person had chosen their top choice, and the other half their last-but-one choice.
This created two conditions: those who got what they wanted and those who didn’t.
When the experimenters looked at the ratings of perceived similarity, the results showed a marked difference in how the men and women had reacted to good and bad gifts.
Men who got the gifts they wanted perceived themselves as more similar to the gift-giver, suggesting the better gift would have the expected positive effect on the relationship.
Women, though, seemed to be relatively unaffected by whether the present was good or bad.
This is a rather puzzling finding: shouldn’t good gifts also increase perceived similarity – and so liking – for women just as the men?
A possible solution to this puzzle emerged in the second experiment.
Instead of participants who hadn’t met before, the second experiment involved men and women who were already in (heterosexual) relationships.
Otherwise the experiment was almost identical, with the same twist that each received what they had indicated were their own best (or worst) gifts.
The only difference was…
Social media marketing can be a massively useful tool for all businesses – big and small – to utilize for generating more income and growing their loyal fanbase of followers…
But if you want to really use social media marketing to your advantage, then it’s going to take a bit more strategizing than simply throwing up a few posts every now and then.
In this article, I’m going to share my top tips & proven strategies for generating more likes, comments, leads, and sales from your social media content marketing.
Now these tips will apply no matter what social media platform you prefer to use – and no, I’m not suggesting that you have to be active on them all.
In fact, I’m suggesting the exact opposite!
Pick the platform(s) you genuinely enjoy using the most, and stick to those ones only. In my experience, that’s guaranteed to give you the best results simply because you aren’t “forcing” yourself to show up on a platform that you don’t enjoy.
Which makes showing up consistently much, much, much easier!
So whether your platform of choice is LinkedIn, Twitter, Facebook, Instagram, YouTube, or Tik Tok… utilizing the correct social media strategies in your business is a smart move to make.
But not just because these platforms can build your brand awareness and grow your reach…
Also because, with literally billions of active daily users, social media is one of the best places to reach ALL of your business goals…
With social media you can:
Which all sounds pretty epic, right?…
Well the short answer is – anything that drives audience engagement!
Because here’s the thing…
While there is absolutely no doubt that social media is a great place to generate new leads, build brand awareness, and cash in on serious conversions…
It’s not just as simple as haphazardly throwing up a post every now and then, cramming your caption with hashtags, or asking people to sign up for your email list or buy your products & services…
You have to remember that #1 purpose of social media has always been, and will always be, to build relationships.
So your social media strategy needs to be focused on relationship building first and foremost.
That’s right – your primary focus should not be to make more sales… it should be to make more loyal fans.
So to do that, you really want to be thinking of things like…
And of course – paid advertising, promotional posts, sponsored content, and user generated content does play a big role in social media marketing…
But those should all come into the picture after you’ve done the front work into building relationships and trust with your…
A creative writing course can help you develop your writing skills, build conscious writing habits, and teach you how to build a professional portfolio for your writing career. Most creative writing courses offer educational and practical assignments that help you advance in your creative writing abilities.
With workbooks, learning hubs, video content, and downloadable resources, you can learn how to become a successful and confident writer. After looking at dozens of different courses, we’ve narrowed it down to the top five best creative writing courses on the market today.
Continue reading for our in-depth reviews on the five best creative writing courses to help you become a better writer today.
If you’re an experienced writer looking to develop your writing abilities, the Masterclass course Margaret Atwood Teaches Creative Writing is an excellent option for you.
This course compiles advanced material that Atwood simplifies with 23 slow-paced video lessons that span across three hours.
Author of The Handmaid’s Tale and instructor of this creative writing course, Atwood takes you on a journey of the creative writing process from getting started to getting published. Her first-ever online class will teach you to develop your writing with advanced material and personal advice.
Whether you already have a first draft or a half-written book, this in-depth course teaches all about core writing elements. Atwood discusses how to write a compelling story, create structure, develop nuanced characters, keep…
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