Category: Marketing

5 Keys to Naming Your Brand with Stephanie Nivinskus 5 Keys to Naming Your Brand with Stephanie Nivinskus
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Adam Lyons: an accidental business owner. Adam owns 8 different companies, has consulted for over 1,000 different companies, and still makes time to be a coach for the EPIC program and for Scalable.

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

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Instagram Reels are one of the most popular social media formats at the moment. Once again, Instagram saw that a competing platform was becoming popular with an innovative content format (before it was Snapchat’s Stories, now it’s TikTok) and they stepped up their game to offer a similar feature their users would love.

While Instagram has always been a valuable platform for businesses and marketers, Reels create new opportunities. The format is highly engaging, and it offers incredible reach and discoverability benefits that can help brands quickly grow their audiences.

There’s a lot to gain from using Instagram Reels for business. In this post, we’re going to go over everything you need to know about the format, including how to make exceptional Reels that will help you find your target audience.

What are Instagram Reels?

Instagram Reels are full-screen, vertical video clips on Instagram that typically include audio clips and visual effects.

Think of them as a mashup of Stories and in-feed Posts. They have a similar format and vibe as Stories. But like feed posts, Reels can include full-length captions that users can choose to expand. People can interact also interact with Reels by liking, sharing, and adding comments.

Reels make it very easy for users to follow an account if they enjoy the content. There’s a Follow button right next to the brand name, above the caption. As you can see in the example above, product tags can be added to Reels, too.

Like IGTV (R.I.P.), Reels are technically a “separate” type of content that lives in its own tab, while also showing up in users’ feeds, as you can see in the example below. When displayed in-feed, Reels are cropped to the standard vertical post format, but users can use the Watch Reels CTA in the bottom corner of the video to jump into the full Reels view.

The feature was expected to be so popular that Instagram created a Reels tab in the app’s main interface. When users click this, they see a feed of Reels chosen for them based on the content they interact with on the platform. They can scroll vertically to see additional content (typically from accounts they don’t already follow) — which can be highly addicting.

(Sounds familiar? That’s because the Reels tab is very similar to the TikTok For You page.)

How to Make a Reel on Instagram

Ready to learn how to make Reels on Instagram for your business? The good news is that the process is exceptionally easy. Let’s go through it, step by…

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Episode 173: Conversational Marketing with Bots with Matt Leitz, Cofounder of BotBuilders Episode 173: Conversational Marketing with Bots with Matt Leitz, Cofounder of BotBuilders
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Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students. Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients.

Blog Highlight: https://www.digitalmarketer.com/blog/dennis-yu-facebook-prediction/

WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

Related DigitalMarketer Products: https://www.digitalmarketer.com/products/#workshops

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Just like the best-selling books on Amazon are not necessarily the best-written books, the most successful digital marketers are not necessarily the best at what they do. 

What they’re the best at is marketing themselves. 

Marketers like Seth Godin, Gary Vaynerchuk, Ryan Deiss, and Neil Patel are seen as exceptional because they practice what they preach. They understand that the thing they’re selling to potential clients, media publications, other marketers, and businesses looking for collaborators is their own personal brand. And they’re up for the challenge of marketing the hell out of it!

So in this article, we’re going to dive into practical steps to landing your first digital marketing client by understanding how to market your own knowledge and skills.

Provide Simple Solutions

Let’s face it, asking “what does a digital marketer do?” is the digital equivalent of “how long is a piece of string?” Because there really is no clear-cut answer. 

I like to think of the perfect digital marketer as a digital chameleon, seamlessly blending into any marketing area. But this can be incredibly daunting as a beginner in this field. 

And for that reason, I generally recommend keeping it simple. Of course, it’s a good idea to familiarize yourself with all areas of marketing but then pick just one or two key areas to focus on mastering before adding others to your arsenal. 

This works well for several reasons:

• It’s easier to get confident in saying “I’m an expert in Google Ads” than it is to say “I’m an expert in all things Digital Marketing” 
• Clients often don’t know what they need help with. They might say they need help with social media, but often you’ll end up working with them and realize they also need help with email marketing, ads, content writing, etc. This is how you build your skills and delight your clients at the same time. It allows you to approach them and say “I know you hired me to write your Instagram captions, but I actually also know how to set up your landing page and follow-up email sequence!”
• You can get referrals from other marketers whose clients have a need for your particular skill set that they themselves don’t specialize in. 

Of course, the best digital marketers have at least some hands-on experience in all of the different areas of marketing but at the very beginning, it’s best to start by being exceptional in a few areas than to be mediocre in all of them.

Work On Your Confidence

Confidence is one of the biggest assets in your digital marketing career. 

As long as you have confidence in your ability to provide value to any business and a positive attitude, you can win over (almost) any client. But, of course, it’s not an easy thing to gain without hands-on experience.

Luckily, there are two easy ways for you to get…

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Facebook videos give marketers opportunities for massive reach. And when combined with the powerful effects of storytelling, you can channel a silver platter of viewers into qualified leads your business needs in order to grow. In this workshop, Dennis dives deeper into his Facebook Video Funnel by sharing his best strategies for creating picture-perfect video content that meets your ideal audience in the right place, at the right time.

Blog Highlight: https://www.digitalmarketer.com/blog/dennis-yu-facebook-prediction/

WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

Related DigitalMarketer Products: https://www.digitalmarketer.com/products/#workshops

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Email marketing is an especially effective marketing channel because you can customize your emails based on your customer persona.

There are a lot of articles available online and experts available to tell you how to write a sales email, a marketing email, a promotional email, or a newsletter, and which tool to use to send these emails.

But as a marketer, is it just about sending the emails? Optimizing the subject lines? Making it mobile responsive? Is that all you need?

In an age where data-driven marketing is more important than ever, you need to know what data to track for your emails. Measuring the performance of your campaigns is key to your success.

Why Are These Email Metrics Important For Marketing?

For every email marketing campaign, there is a goal to be achieved. You set up your campaigns based on your goals — to know if you achieved your goals or not, you need to know which metrics to measure. Measuring the right metrics helps you identify any areas for improvement in your campaigns so that your future campaigns will perform even better than your current ones.

There are plenty of metrics to track around your email campaigns. Tracking the right KPIs will give you better strategies and a better understanding of the customer persona.

In this guide, I’ll share the 11 most important email marketing metrics to measure. Some of these metrics have to be tracked daily, some weekly, and some will depend on your campaigns.

Here are 11 important email marketing metrics that every marketer should measure:

1. Open rate
2. Click-through rate (CTR)
3. Bounce rate
4. Unsubscribe rate
5. List growth rate
6. Spam score
7. Forwarding rate
8. Engagement over time
9. Device open rate
10. Conversion rate
11. Overall ROI

1. Open Rate

This is the first metric you want to track and the first level of engagement with the customer. As the name suggests, this metric tells you what percentage of your subscribers opened your email. Your subject lines are key to increasing your open rate.

The average open rate across different markets is 22.8%. Another important KPI to measure is total opens vs. unique opens. This will tell you how many users went back and opened your emails more than once.

2. Click-Through Rate (CTR)

Your click-through rate (CTR) is the percentage of users who click on the links in your emails. A high CTR suggests that your emails are relatively engaging. Having a call to action, an image, or a video relevant to your content can help increase your CTR.

Unique clicks vs. unique open rate shows you how many individual users clicked on the content in your emails vs. how many individual users opened your email. The average CTR is 3.5%.

3. Bounce Rate

This metric shows you the number of emails that are not delivered to your subscribers’ inboxes. There are two types of bounces:

1. Soft bounces happen if the user’s inbox is full or their server has an issue.
2. Hard bounces mean that the recipient’s email address is invalid

…

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Are you ready to turn your digital marketing contractor-work into a sustainable business? 

Then you need to hit the ten-client mark!

To help with that, we’ve created a five step process to get you your first ten clients. 

And not just any clients. 

Below we’ve provided exactly what we would do if we were in a new market and needed to to get our 1st 10 clients in the next 90 days.

This is an actionable strategy designed to attract more clients, who are excited to work with you, that actually implement your advice, and, most importantly, pay you what you’re worth. 

If you’re a coach, consultant, or agency that has been operating below the ten-client mark for any length of time, you’re probably tired.

Tired of prospects failing to see your value.

Tired of delivering excellent work at sub-par rates. 

Tired of working a “side-hustle” just to make ends meet.

Tired of the “feast or famine” every month.

Tired of losing clients to competitors that are less qualified.

Tired of taking on difficult or pain in the a** clients just to pay the bills.

And just tired of being tired, overwhelmed, or burnt out.  

We know the struggle and we have a solution.

Follow this 5 step formula  and you’ll have your first ten clients in no time.

(Btw, this is meant to be a “get out and go get’em” guide to take massive action today but if you’d like a full, in-depth training on how our coaches, consultants, and marketing partners use similar principles to build full client acquisition machines, you can check that out here >> 

“How To Generate $3,500/Mo In Retainer Clients And Build A Marketing Consultancy That Sets You Apart” )

Now, Let’s get started! 

STEP 1: IDENTIFY YOUR IDEAL CLIENTS

OBJECTIVE: List 10-15 prospects that you can create a quick win for.

To understand who your “ideal clients” are, you need to understand yourself. 

What digital marketing skills are you good at? Which of those skills can be best demonstrated through a single project? What pursuits are consuming most of your…

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It’s no secret that hashtags can help you reach more people on Instagram (and other social media platforms). But if you want to reach the right people, you’ll need to use relevant hashtags aligned with both your brand and the content you publish.

If you’re out of hashtag ideas, daily hashtags are a fun trend you can lean on. They’re popular, they’re always relevant, and they can inspire your posts and captions.

Ready to become a hashtag #expert? Keep reading!

(And if you’d like to learn more about how hashtags can increase your reach on Instagram, check out this guide to creating an effective hashtag strategy.)

Monday hashtags for Instagram

Here are the most popular Instagram hashtags for Monday:

1. #monday (53 million posts)
2. #mondaymotivation (27.2 million posts)
3. #mondaymood (9.6 million posts)
4. #mondayvibes (4.2 million posts)
5. #mondaymorning (3.9 million posts)

Let’s be honest, nobody loves Mondays. For most of us, they are the dreaded end of the weekend. But your social feed doesn’t have to reflect the #mondayblues (unless you want it to)!

Here’s some inspiration on how you can use #monday hashtags.

#monday (53 million posts)

Don’t underestimate the power of #monday. Using this hashtag can be a simple yet effective way to categorize Monday posts and get attention from Instagram users with a case of the Mondays. This versatile hashtag will go with virtually any type of content.

When planning your Monday content, get creative. This could mean anything from speaking to the #mondayblues and offering your favorite way to jump into the workweek to talking about how you take your second (or third) cup of coffee. Combine this popular hashtag with a few content-specific hashtags for best results.

Check out this example from @letsplan2gether. Their creative weekly planners and journals contain inspiration and motivation on how to start the week off right. Since the brand pairs daily hashtags with relevant and highly aesthetic content, their posts are featured at the top of the respective hashtag pages for both #monday and #mondaymotivation.

#mondaymotivation – 27.2 million posts

For Instagram users who love to start the week off with a bang, #mondaymotivation is the perfect hashtag! It’s almost as versatile as #monday and can go with anything from an inspirational quote to a new workout routine.

Brands also use #mondaymotivation in more creative ways. As @thoughtclothing demonstrates, the hashtag naturally fits in with thought-provoking captions. Their Monday post features an aesthetically on-brand image and a relevant #mondaymotivation-themed question. This example gets bonus points for including an open question in the caption, encouraging…

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