Category: Marketing

Facebook videos give marketers opportunities for massive reach. And when combined with the powerful effects of storytelling, you can channel a silver platter of viewers into qualified leads your business needs in order to grow. In this workshop, Dennis dives deeper into his Facebook Video Funnel by sharing his best strategies for creating picture-perfect video content that meets your ideal audience in the right place, at the right time.

Blog Highlight: https://www.digitalmarketer.com/blog/dennis-yu-facebook-prediction/

WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

Related DigitalMarketer Products: https://www.digitalmarketer.com/products/#workshops

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Email marketing is an especially effective marketing channel because you can customize your emails based on your customer persona.

There are a lot of articles available online and experts available to tell you how to write a sales email, a marketing email, a promotional email, or a newsletter, and which tool to use to send these emails.

But as a marketer, is it just about sending the emails? Optimizing the subject lines? Making it mobile responsive? Is that all you need?

In an age where data-driven marketing is more important than ever, you need to know what data to track for your emails. Measuring the performance of your campaigns is key to your success.

Why Are These Email Metrics Important For Marketing?

For every email marketing campaign, there is a goal to be achieved. You set up your campaigns based on your goals — to know if you achieved your goals or not, you need to know which metrics to measure. Measuring the right metrics helps you identify any areas for improvement in your campaigns so that your future campaigns will perform even better than your current ones.

There are plenty of metrics to track around your email campaigns. Tracking the right KPIs will give you better strategies and a better understanding of the customer persona.

In this guide, I’ll share the 11 most important email marketing metrics to measure. Some of these metrics have to be tracked daily, some weekly, and some will depend on your campaigns.

Here are 11 important email marketing metrics that every marketer should measure:

1. Open rate
2. Click-through rate (CTR)
3. Bounce rate
4. Unsubscribe rate
5. List growth rate
6. Spam score
7. Forwarding rate
8. Engagement over time
9. Device open rate
10. Conversion rate
11. Overall ROI

1. Open Rate

This is the first metric you want to track and the first level of engagement with the customer. As the name suggests, this metric tells you what percentage of your subscribers opened your email. Your subject lines are key to increasing your open rate.

The average open rate across different markets is 22.8%. Another important KPI to measure is total opens vs. unique opens. This will tell you how many users went back and opened your emails more than once.

2. Click-Through Rate (CTR)

Your click-through rate (CTR) is the percentage of users who click on the links in your emails. A high CTR suggests that your emails are relatively engaging. Having a call to action, an image, or a video relevant to your content can help increase your CTR.

Unique clicks vs. unique open rate shows you how many individual users clicked on the content in your emails vs. how many individual users opened your email. The average CTR is 3.5%.

3. Bounce Rate

This metric shows you the number of emails that are not delivered to your subscribers’ inboxes. There are two types of bounces:

1. Soft bounces happen if the user’s inbox is full or their server has an issue.
2. Hard bounces mean that the recipient’s email address is invalid

…

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Are you ready to turn your digital marketing contractor-work into a sustainable business? 

Then you need to hit the ten-client mark!

To help with that, we’ve created a five step process to get you your first ten clients. 

And not just any clients. 

Below we’ve provided exactly what we would do if we were in a new market and needed to to get our 1st 10 clients in the next 90 days.

This is an actionable strategy designed to attract more clients, who are excited to work with you, that actually implement your advice, and, most importantly, pay you what you’re worth. 

If you’re a coach, consultant, or agency that has been operating below the ten-client mark for any length of time, you’re probably tired.

Tired of prospects failing to see your value.

Tired of delivering excellent work at sub-par rates. 

Tired of working a “side-hustle” just to make ends meet.

Tired of the “feast or famine” every month.

Tired of losing clients to competitors that are less qualified.

Tired of taking on difficult or pain in the a** clients just to pay the bills.

And just tired of being tired, overwhelmed, or burnt out.  

We know the struggle and we have a solution.

Follow this 5 step formula  and you’ll have your first ten clients in no time.

(Btw, this is meant to be a “get out and go get’em” guide to take massive action today but if you’d like a full, in-depth training on how our coaches, consultants, and marketing partners use similar principles to build full client acquisition machines, you can check that out here >> 

“How To Generate $3,500/Mo In Retainer Clients And Build A Marketing Consultancy That Sets You Apart” )

Now, Let’s get started! 

STEP 1: IDENTIFY YOUR IDEAL CLIENTS

OBJECTIVE: List 10-15 prospects that you can create a quick win for.

To understand who your “ideal clients” are, you need to understand yourself. 

What digital marketing skills are you good at? Which of those skills can be best demonstrated through a single project? What pursuits are consuming most of your…

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It’s no secret that hashtags can help you reach more people on Instagram (and other social media platforms). But if you want to reach the right people, you’ll need to use relevant hashtags aligned with both your brand and the content you publish.

If you’re out of hashtag ideas, daily hashtags are a fun trend you can lean on. They’re popular, they’re always relevant, and they can inspire your posts and captions.

Ready to become a hashtag #expert? Keep reading!

(And if you’d like to learn more about how hashtags can increase your reach on Instagram, check out this guide to creating an effective hashtag strategy.)

Monday hashtags for Instagram

Here are the most popular Instagram hashtags for Monday:

1. #monday (53 million posts)
2. #mondaymotivation (27.2 million posts)
3. #mondaymood (9.6 million posts)
4. #mondayvibes (4.2 million posts)
5. #mondaymorning (3.9 million posts)

Let’s be honest, nobody loves Mondays. For most of us, they are the dreaded end of the weekend. But your social feed doesn’t have to reflect the #mondayblues (unless you want it to)!

Here’s some inspiration on how you can use #monday hashtags.

#monday (53 million posts)

Don’t underestimate the power of #monday. Using this hashtag can be a simple yet effective way to categorize Monday posts and get attention from Instagram users with a case of the Mondays. This versatile hashtag will go with virtually any type of content.

When planning your Monday content, get creative. This could mean anything from speaking to the #mondayblues and offering your favorite way to jump into the workweek to talking about how you take your second (or third) cup of coffee. Combine this popular hashtag with a few content-specific hashtags for best results.

Check out this example from @letsplan2gether. Their creative weekly planners and journals contain inspiration and motivation on how to start the week off right. Since the brand pairs daily hashtags with relevant and highly aesthetic content, their posts are featured at the top of the respective hashtag pages for both #monday and #mondaymotivation.

#mondaymotivation – 27.2 million posts

For Instagram users who love to start the week off with a bang, #mondaymotivation is the perfect hashtag! It’s almost as versatile as #monday and can go with anything from an inspirational quote to a new workout routine.

Brands also use #mondaymotivation in more creative ways. As @thoughtclothing demonstrates, the hashtag naturally fits in with thought-provoking captions. Their Monday post features an aesthetically on-brand image and a relevant #mondaymotivation-themed question. This example gets bonus points for including an open question in the caption, encouraging…

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You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. 

Brand tracking is how you measure if those efforts are paying off.

Brand tracking provides both qualitative and quantitative answers to crucial questions:

• How do your customers perceive your brand?
• Are your campaigns driving conversions?
• Do consumers know who you are?
• Does your messaging at each touchpoint match customer intent? 
• Is your brand part of most consumers’ consideration set?
• Have you built perceived value?  

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. 

Key brand tracking metrics 

Brand tracking measures the changes in your brand perception, and provides some insight into branding investment ROI. But branding spend (and thus tracking) can’t be measured in a vacuum. 

Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. But that doesn’t make it any less valuable. 

Qualitative data is a powerful indicator of positive changes in your brand awareness and customer sentiment. To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights.

NPS & CSAT

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction.

Use NPS to track improvements in customer experience against baselines and competitor data, and to make predictions for future growth (NPS and loyalty are highly correlated):

CSAT asks customers to rate their satisfaction with your brand on a scale from 1 to 5.

Use this to measure customer satisfaction at each touchpoint to identify points of friction and opportunities for improvement.

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). You might find that, on average, your CSAT score is lowest at the handoff point between sales and service.

This would show you exactly where your brand experience needs work.

Brand loyalty

Brand loyalty is a quantitative brand tracking measure that often relies on purchase intent data.

Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. In this case, you’ve captured customer loyalty, but perhaps not brand loyalty.

Brand usage

Brand usage metrics provide insights such as:

• Frequency of purchase
• How customers purchase (when and where)
• Purchase quantity/amount (how much)
• Share of wallet (percentage of spending in the sector that your brand receives)

Use this data to understand consumer behavior and to develop

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Episode 174: How to Get Organic Traffic on Facebook with Rachel Miller, the Moolah Marketer Episode 174: How to Get Organic Traffic on Facebook with Rachel Miller, the Moolah Marketer
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Episode 171: T&C Wrap Up with Mark de Grasse Episode 171: T&C Wrap Up with Mark de Grasse
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Productize Your Services to Work Less, Earn More – Copyblogger 18&63,h=A>>12&63,n=A>>6&63,o=63&A,u[l++]=i.charAt(a)+i.charAt(h)+i.charAt(n)+i.charAt(o);while(d ‘ + data.settings.title + ” : ” }}} ]]>

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Google Ads is the No. 1 paid advertising platform on the planet, allowing businesses to reach a vast audience of potential customers. 

The Google Display Network (GDN), which comprises more than 2 million websites, videos, and apps, reaches over 90% of all internet users worldwide—and nearly 65% of those users are reached on a daily basis. 

Put simply, Google Ads is the strongest marketing tool you have at your disposal, which makes getting it right all the more important when it comes to growing and scaling your business. The catch? 

Doing things exactly the way Google tells you to do them is wrong. 

I have seen evidence of this over and over again with Solutions 8 clients who followed Google’s instructions to the letter butstill weren’t seeing the results they wanted from their campaigns.

Full disclosure: My team and I learned the hard way, too. Which is to say we did a lot of things that didn’t work before we found the things that did. And that’s how I came to know the four key campaign types that almost every advertiser should be running (but most are not).

At Solutions 8, we build four key campaigns for every single client.

I call them “exploratory campaigns” because they give you a sense of where your market exists: where the traffic is, where the searches are, what your competition is, and what’s working and not working. Those four campaigns are:

• Brand: Searches specifically for your business (10% of budget)
• General: Searches for your offer or relevant pivots (70% of budget)
• Competitor: People searching for alternatives (10% of budget)
• Retargeting (remarketing): Users who have already been on your site (10% of budget)

I’ll discuss each one in detail below, but before I do, here is one of the most important takeaways of this article and what I always tell clients up front—especially if we’re in the early stages of building their campaigns: Right now you’re paying for data. 

What does that mean?

In the beginning, you are not paying for customers, leads, or purchases; you are running these campaigns in order to determine what is actually going to work, and then you can begin to retool your strategy according to what you’ve determined is working. So, if you launch your campaigns thinking you’re going to be wildly successful with Google Ads and hit every one of your goals right off the bat… you’re going to be disappointed. 

Not everything is going to work. But that’s okay! In fact, it’s exactly why we run these exploratory campaigns. 

So let’s jump in, starting with the campaign I get the most pushback on: Brand. 

This campaign bids specifically on your business name and brand keywords or phrases.

Now, I can’t tell you how many times I’ve heard, “Why would I pay for those clicks? I would get that traffic regardless of whether or not I’m bidding on it.” And while there is some…

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The classic lifespan of successful products is a story in four parts:

1. Introduction
2. Growth
3. Maturity
4. Decline

How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all.

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. 

In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. You’ll learn about the different strategies available and the impact they’ll have on the future of your product.

Before introduction comes development

The textbook four-stage lifecycle graph looks something like this:

These are the four stages of a product we’ll be focusing on. 

However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market.

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue.

For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

“Instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs, and crash-your-computer-yes-really stability problems. Then we ship it to customers way before it’s ready. And we charge money for it.” – Eric Ries, The Lean Startup

A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market.

Product lifecycle marketing in the development stage

With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. 

Your marketing strategy should be focused on building brand awareness. You want to tell people that your forthcoming product is solving real problems. To do that, research your target audience and build out customer personas.

CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience: 

If you know….

* Who the people are, you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google, etc.);

* How they describe the type of services you offer, you can word the copy on your site to match the conversation in their head (very important!);

* How they choose and compare products in your category, you know how to structure and prioritize content on your site;

* What they want, your value proposition can state exactly that and the whole site can be 98% relevant to them;

* What they don’t care about, you can dismiss and cut it from the site;

* How their life is better…

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