Category: Marketing

Online marketing certifications are better than degree programs and college classes because they are up-to-date, led by experienced experts currently executing marketing strategies, and give you the time freedom to be able to start practicing your skills immediately.

Once you’ve found the online marketing certification you’re interested in, you might find yourself hovering over the Buy button wondering—is this actually going to help me?

And that’s why you want to make sure you can confidently answer yes on the above 3 questions because if you can your marketing certification WILL actually help.

Your online marketing certification will:

• Train you in critical marketing tactics/disciplines

• Keep you up-to-date on the latest in marketing

• Build your resume out to impress any prospective employer OR client/customer

• Give you new skills and boost your abilities

• Make you a better marketer

Blog Highlight: https://www.digitalmarketer.com/blog/marketing-certifications-level-up/

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. https://www.digitalmarketer.com/

Related DigitalMarketer Products: https://www.digitalmarketer.com/products/

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There are several elements of information every business needs to have to remain competitive in the market.

1. A description of your business

2. Analysis of your competition

3. A Complete Marketing plan

4. Hiring the right people, wait! What was number 3?  

A Complete Marketing Plan….Humm, Interesting!  

If you are a Digital Marketing Agency and you don’t have a Video Marketer as part of your team, let’s just say your company might be a little malnourished.  What I mean by that is, you have all the other nutrients to feed the marketing giant except, the most appealing treat of them all Video!

You say, “We already have a video person in our company, what’s the difference”?  There is a distinction between a Video Marketer and a Video Production person.  A Video Production person knows how to use all the tools to create a video.  A Video Marketer not only knows how to use the tools, but they also know how to help your client from the start. They know how to begin the plan.   It’s essential they are there at the creation of your marketing plans.  You want someone who knows all the facets in the Video Marketing world.

When you’re looking to bring on a full-time Video Marketer to your team, look for a few key things.  First, look at their work.  Is it top-notch, do they know how to tell a story?  What is their experience working with clients? 

Secondly, have they ever helped build a Video Marketing plan?  Have they taken a video from concept to completion to implementation? Do they have experience launching those videos into the world of YouTube, LinkedIn, Facebook, and other social media platforms?

You might have someone already on your team you’re thinking of for this position.  They might not have all the polished skills you’re looking for but, they know how to apply the entire concepts of creating a video.  They have the creative intuition of why this video needs to be produced, what it takes to create it and the knowledge of how to bring it to the market. 

We all need other people to put a different voice to things from time to time but, a true leader will bring in strength when they want to optimize performance.

Ready, Set, Record!

Doug Dibert Jr.

Doug Dibert, Jr. has been in the world of video marketing since January 2005 when he founded his 1st video marketing agency. He has worked with 100’s of businesses nationally and internationally helping them create video content and video marketing plans. 

Seeing the future growth of video and the need for any business to quickly create professional video content with no video editing needed, in 2017 he found the SaaS video marketing platform Magnfi.com and a year later sold his video marketing agency to focus on Magnfi’s growth.

Doug is…

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Ruben Aguirre talks of his success as a business owner, the 8 Signal rebrand, and how he has used Digital Marketer Certified Partner program to stay on top of his game!

Blog Highlight: https://www.digitalmarketer.com/case-studies/case-study-agencies-that-make-it/

WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

DigitalMarketer | Marketing Tools & Training

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Certified Partner, Ruben Aguirre owner of 8 Signal, explains the before and after grid when improving your customer avatar canvas.

Blog Highlight: https://www.digitalmarketer.com/blog/…

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

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Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, whether with or without a team, knows how exhausting it is.

Productivity becomes key if you want to juggle these correctly. The right tools are crucial, so you can automate as much of the process as possible, and cut down on the time spent doing the rest.

1. Text Optimizer

How does it make your team more productive?

• Quickly find topic ideas
• Find relevant questions on any topic to determine content structure

Text Optimizer is a semantic search analysis tool that helps you better understand your niche by giving you a list of concepts and entities that constitute it.

The tool is the ultimate content research tool as it lets you create content by using pre-built sentences and discover popular questions on any topic.

2. Mailchimp

How does it make your team more productive?

• Automate email marketing
• Track your marketing performance
• Take advantage of user profiles to build up your buyer’s performance

Mailchimp started out as an email marketing platform, but it has become much more.

Recently they have unveiled their automated marketing feature, landing pages (customized and optimized for your brand), and webinars that can be viewed by hundreds or thousands of people, depending on your plan.

That makes it a much more expansive platform that touches on multiple marketing avenues, not just email marketing.

Add that to the fact that their email templates and scheduling systems are actually easy to use, and you have a definite winner. No more frustrating and overly complicated drip templates! You never have to create, delete and recreate email lists, only to find the initial settings were wrong and it won’t let you edit. The platform won’t suddenly go down and leave you stranded.

Mailchimp can also be a powerful lead management platform. It makes it easy to monitor how your subscribers are responding, where it needs help and how to optimize the process. 

It also stores all your leads, interaction history and all the records you may need. It’s your ultimate email marketing productivity toolkit.

More resources:

3. Namify

How does it make your team more productive?

• Quickly find a cool brand name for your new site or project
• Build your brand’s visual identity by accessing free logos

Are you planning to launch a new project, a (recurring) event or a new site? Finding a brandable (“snappy”) name is getting harder and harder.

Namify is a cool free app that I use any time I am planning to start a new venture. You need to type your target keyword and choose your niche,…

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Building a smarter marketing agency doesn’t involve becoming the “agency of the Future,” selling marketing like a “mad man,” or aiming for 7-figures. Real growth could be as simple as employing this one agency model.

There are 3 things you need to stop doing in order to be an agency of the future.

STOP IT! #1: Stop Asking What the Agency of the Future Will Look Like

We’ve been talking about the agency of the future since 2009. Back when every agency NEEDED to start using QR codes or they were going to be left in the dust. 

The “Agency of the Future” does not define itself by the SERVICES it offers, but instead defines itself by the markets it SPECIALIZES in and SERVES.

If you waste all of your time trying to figure out the next QR code, you’re going to be left behind. You’re going to miss the real focus which should be on serving your client and providing what they want and what they need. THAT is what you need to be focused on.

This means that you shouldn’t be asking yourself what services you should offer, instead, ask yourself WHO you should be serving. Your future agency will specialize.

The agencies who win will be the agencies who make their clients feel truly UNDERSTOOD.

What do all of your clients want… they want more sales. If you’re talking about fancy marketing words, you’re missing that connection.

You have to know who you’re serving if you want to make them truly feel understood.

Specializing does not mean that you only serve one, it means that you only talk to one at a time.

You need to make your clients feel that you understand them and their particular needs. It is not the case that every business is different, every CLIENT believes that their business is different.

If you want to serve your clients you must first give them what they want so you can earn the right to tell them what they need.

Step asking “what” the agency of hte future will look like and what you need to to worry about right now.

Start organizing your agency to better serve SPECIFIC markets and their SPECIFIC needs.

STOP IT! #2: Stop Trying to be a “Mad Man” 

Mad Men isn’t just good TV, it tells the story of the marketing industry. 

The opening pilot “Smoke in Your Eyes” talks about how the agency needed to find a way to come up with a hook to sell cigarettes AFTER they could no longer say that cigarettes were healthy.

How did they solve this problem with a simple pitch? They claimed that their client’s cigarette tobacco was “toasted.” The feature wasn’t anything special in cigarettes, but the “big idea” worked.

Later in the same episode the head secretary Peggy shows a new employee around the office, first stopping at the…

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5 Keys to Naming Your Brand with Stephanie Nivinskus 5 Keys to Naming Your Brand with Stephanie Nivinskus
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Adam Lyons: an accidental business owner. Adam owns 8 different companies, has consulted for over 1,000 different companies, and still makes time to be a coach for the EPIC program and for Scalable.

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

Continue reading here

Instagram Reels are one of the most popular social media formats at the moment. Once again, Instagram saw that a competing platform was becoming popular with an innovative content format (before it was Snapchat’s Stories, now it’s TikTok) and they stepped up their game to offer a similar feature their users would love.

While Instagram has always been a valuable platform for businesses and marketers, Reels create new opportunities. The format is highly engaging, and it offers incredible reach and discoverability benefits that can help brands quickly grow their audiences.

There’s a lot to gain from using Instagram Reels for business. In this post, we’re going to go over everything you need to know about the format, including how to make exceptional Reels that will help you find your target audience.

What are Instagram Reels?

Instagram Reels are full-screen, vertical video clips on Instagram that typically include audio clips and visual effects.

Think of them as a mashup of Stories and in-feed Posts. They have a similar format and vibe as Stories. But like feed posts, Reels can include full-length captions that users can choose to expand. People can interact also interact with Reels by liking, sharing, and adding comments.

Reels make it very easy for users to follow an account if they enjoy the content. There’s a Follow button right next to the brand name, above the caption. As you can see in the example above, product tags can be added to Reels, too.

Like IGTV (R.I.P.), Reels are technically a “separate” type of content that lives in its own tab, while also showing up in users’ feeds, as you can see in the example below. When displayed in-feed, Reels are cropped to the standard vertical post format, but users can use the Watch Reels CTA in the bottom corner of the video to jump into the full Reels view.

The feature was expected to be so popular that Instagram created a Reels tab in the app’s main interface. When users click this, they see a feed of Reels chosen for them based on the content they interact with on the platform. They can scroll vertically to see additional content (typically from accounts they don’t already follow) — which can be highly addicting.

(Sounds familiar? That’s because the Reels tab is very similar to the TikTok For You page.)

How to Make a Reel on Instagram

Ready to learn how to make Reels on Instagram for your business? The good news is that the process is exceptionally easy. Let’s go through it, step by…

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