Weight Loss: How To Escape The Exercise-More-Then-Eat-More Trap

Psychology study finds way out of exercise-more-then-eat-more trap.

A strange thing happen when people start exercising to lose weight.

Despite burning more calories, they frequently fail to shed the pounds.

One reason people give is that they start eating more.

It makes sense: you burn more calories, so you eat more, so you end up where you started, right?

Which leads to the question: why bother exercising for weight-loss?

The answer is: because it’s fun.

And in this one small word ‘fun’ may be a way out of this vicious circle of exercising more, then eating more.

It’s this thought that inspired Carolina Werle and colleagues to set up an experiment to test the effects on snacking of  ‘doing exercise’ versus just ‘having fun’ (Werle et al., 2014).

To investigate, they asked 56 mostly overweight women to take a half-hour walk, after which they would be served lunch.

But there was a little trick to how this walk was framed:

  • Half the women were told it was exercise and that they should monitor their exertion.
  • Half were told they were just having fun and they should listen to music on their walk and enjoy themselves.

Afterwards, while relaxing and eating their lunch, and without knowing it, the women demonstrated what the difference was between ‘exercising’ and ‘having fun’.

Not only were women who’d been ‘having fun’ happier and less tired after their walk, but they also ate less pudding and drank less soda.

Overall, despite burning the same amount of calories while walking, women who’d been walking for pleasure ate less afterwards.

The reason for this difference seems to be in how framing exercise affects people’s search for rewards:

“Engaging in a physical activity seems to trigger the search for reward when individuals perceive it as exercise but not when they perceive it as fun.” (Werle et al., 2014).

So the best advice is: stop exercising and go out and have fun.

If you accidentally happen to do some exercise while enjoying yourself, so much the better!

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The Definitive Guide to Video Prospecting

Like everything in the digital world, traditional prospecting is undergoing a big transformation. Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using.

This second point is especially interesting: the types of messages you send can have a big effect on your outreach results. In today’s article, we’ll focus on one specific type of prospecting message and its uses—video.

Why video prospecting?

Bottom Line: If you’re not using video for sales prospecting, you’re potentially missing out. Video can be a great way to create an amazing customer experience and help you stand out from the noise. This guide will show you how.

In both inbound and outbound prospecting, you can use all kinds of content to get your leads’ attention. So, why are we focusing specifically on video?

First of all, video seems to be on the rise: it’s the medium that best attracts people’s time and attention. What’s more, current trends indicate that it might become even more popular in the future, given the fact that it’s more popular among younger audiences. 

Interestingly, we soon might see a drop in email marketing since it’s becoming less popular in the 18 to 24 group.

At Bonjoro, we have also seen our clients achieve some amazing results with video prospecting—one of them boosted their trial conversion rates by 29% with simple “welcome” videos.

While we’re clearly strong proponents of video content marketing, we also don’t advise using it for all prospects, in each stage of the funnel. The way you execute your prospecting strategy matters as much as the type of content you use.

For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does. Video like any other marketing tactic needs to be used in the right situations. 

Getting started with video prospecting

While it may be tempting to run off and start sending videos to every one of your customers or prospects, sending an outreach video is the last step in a complex strategy that starts.

As most good strategies often do—effective video prospecting, starts with the user. Don’t skip ahead. 

Collect user data

The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.) that will be the perfect target audience for your prospecting campaign.

When it comes to collecting user data, we’ve found that nothing beats Google Analytics.

The analytics platform from Google allows you to collect demographic data (age, gender location) as well as behavioral data (which pages they visit and how long they stay on them) on your audience. You can use the latter to launch a retargeting campaign that…

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WordPress Shortcodes Beginner’s Guide – 2021 Update

Shortcodes are a powerful tool to help simplify the coding experience as you’re building pages and creating content on your WordPress website. These are especially useful for WordPress beginners but even experienced WordPress users leverage shortcodes to simplify the coding experience.

Rather than spending a ton of time and effort writing intricate lines of code, inserting a single shortcode can accomplish your goal in a much easier way.

Shortcodes ultimately eliminate complex scripts on WordPress sites. The possibilities with shortcodes are virtually endless, from creating in-depth page layouts to embedding interactive content on your site.

This guide will cover the basics that every WordPress beginner needs to know about shortcodes.

What are WordPress Shortcodes?

Shortcodes can best be described as coding shortcuts, hence the name. WordPress shortcodes use bracket strings on the backend of your site to create something and change the elements on the frontend of your page.

A shortcode makes it easy for webmasters to add content to their sites without any coding knowledge. It’s as simple as copying a piece of code and pasting it into your page editor.

WordPress shortcodes can be added to specific pages, posts, widgets, plugins, or even an entire theme.

5 Tools to Improve WordPress Shortcodes

The best way to manage shortcodes as a beginner is by using third-party tools. These will make your life even easier, especially if you don’t have a background in coding.

#1 — Shortcodes Ultimate

Shortcodes Ultimate is one of my favorite WordPress shortcodes tools on the market today. I’m not the only one who loves this resource—the tool has over 11 million downloads and 800,000+ active installations.

It’s perfect for WordPress users who want to save time and be more productive when writing…

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Please Don’t Thank Me for My Patience

We’ve all experienced a situation like this:

The plane lands early but the gate is occupied and you actually deplane late.

The flight pilot makes an announcement: “Thank you for your patience.”

It takes you three times longer than it should to cash a check because the bank teller line is short-staffed.

When you finally reach a teller, he says, “Thank you for your patience.”

Stop. The truth is I’m annoyed and anything but patient. If you are robbed at gunpoint, it is silly for the thief to thank you for your wallet. You didn’t have a choice. Thanking someone who has been made to wait feels like you are forcing patience on them when they don’t have it.

Nobody should pay to have their life inconvenienced, but it happens all the time. And many are better at a Zen-like response than others. I’m really bad at it.

I realize the service provider is acknowledging the inconvenience, but they are going about it in the wrong way.

The better response? “I apologize we made you late.”

Or “I apologize for the unreasonable wait.”

Or “I apologize that we couldn’t have served you more quickly.”

Stop playing word games and keep the responsibility where it belongs. Work diligently to keep customers from waiting, but if you fail (as all service providers do at some point), acknowledge your responsibility and apologize for the inconvenience.

 

Mark Sanborn is an award winning speaker and Leadership Expert in Residence at High Point University, the Premier Life Skills University. For more information about his work, visit www.marksanborn.com. 

For a free assessment and information about The Classic Fred Factor online training and a unique opportunity to license the training, go to www.FredFactor.com.

Author: Mark Sanborn

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. In 2020, Global Gurus named Mark the #5 Leadership Authority in the world.

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Episode 1393 Scott Adams: The Public Revolt Against Mask Mandates Starts Now, Biden’s China Policy, Mike Flynn Controversy

Quantcast {{options.learnMore}} {{options.dismiss}}’, ”, ”, ” ], cookieName: ‘dilbert_cookieconsent_dismissed’, readystate: ‘interactive’ }; ]]> Episode 1393 Scott Adams: The Public Revolt Against Mask Mandates Starts Now, Biden’s China Policy, Mike Flynn Controversy – Scott Adams’ Blog ]]>

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15 Call To Action Examples (and How to Write the Perfect CTA)

Writing the perfect call to action often makes or breaks your marketing campaign. It’s one of those elements that will directly impact your conversion rates. And what better way to improve your writing than by reading a bunch of call to action examples from the pros?

cover illustration

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According to eMarketer, US social network ad spending is expected to approach $49 billion in 2021. Marketers spend on ads, and they spend a lot.

With that much at stake, you’re not the only one who sometimes gets stuck for ideas for the winning CTA for your ads. If you’re looking for inspiration, then the below list is for you. In this blog post, you’ll get 15 call to action examples that you can copy and customize for your campaigns.

By the end, you will also know how to generate CTAs like a pro for any scenario!

Let’s get started!

What is a Call to Action (CTA)?

A call to action or a CTA is a written directive used in marketing campaigns. It helps encourage website visitors to take the desired action. A call to action can take up different forms:

  • Text hyperlink
  • Button
  • Plain text with no link

“Buy Now” or “Download Now” are typical examples. But a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” The possibilities are endless.

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Call to action examples from AdEspresso

A good CTA can help with decision fatigue and give meaning to your content. Even if it’s just a two-word phrase, users need some direction to know what to do next.

CTAs that create a sense of urgency will also help increase conversions.

As long as it encourages potential customers to stay engaged on your site, then your call to action has done its job.

Note that having one CTA highlighted is the most common way. At the same time, some marketers use both primary and secondary call to actions in their marketing. We’ll review some best practices of this later on.

How to Write a Call to Action for Social Media

Social media is all about getting users to click on your posts and ads and engage. However, it’s no longer as easy as it sounds. 22.3% of people using ad blockers say there are “too many ads.”

It’s tough out there.

To combat this, increase your conversions and engagement with a compelling call to action on your ads and elsewhere on the web. Let’s see how you can achieve this.

Use strong action words

Writing short and strong CTAs is not only more persuasive, but it’s also necessary due to the character limits on ads. Start with a verb (“buy”) and follow with an adverb (“now”) or a subject (“ebook”) or both.

Here are…

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The 8 Best Conference Call Services – 2021 Review

Want to jump straight to the answer? The best conference call service for most people is definitely Nextiva, RingCentral, or GoToMeeting.

A good conference call services allows you to connect with the folks you want, when you want, and how you want.

It doesn’t matter if you need to hop on a quick call with your boss to discuss a client, or if you need to host a 100 person webinar over video — you need the right platform to do it all.

And in the age of the global pandemic and the rise of remote work, they’re more important than ever.

No matter your budget, you’ll find the right solution on this list.

I’ll show you the best conference call services on the market today, as well as my methodology for how to rank them.

The Best Conference Call Services

These eight options are a clear cut above the rest:

  1. Nextiva — Best Conference Call Audio Quality
  2. RingCentral — Best Video and Phone Conference Call Combo
  3. GoToMeeting— Best for Upgrading (or Creating) Your Conference Room
  4. ClickMeeting — Best Tools for Webinars and Presentations
  5. Phone.com — Cheapest Options for Routine Small Conference Calls
  6. Zoom— Best for Large Teams
  7. Google Hangouts — Easiest to Set Up and Invite
  8. Webex — Best for Team Collaboration

But which is right for your business? I’ve reviewed each service in detail below to help you compare them.

1. Nextiva — Best Conference Call Audio Quality

  • Rock-solid reliability
  • Carrier-grade data centers
  • Voice & video conferencing
  • 24/7 support

Get Started Now

VoIP calling providers often promise crystal-clear HD voice and audio, but VoIP can be susceptible to…

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Could You Pass the No Website Test?

A very successful financial professional is retired and still mentoring others and making money. He’s obviously good at what he does. He’d been outstanding in his career and continues to achieve things in retirement that most only aspire to.

Is there a secret to his success? Or at least a clue?

Although it is popular to ascribe success to one primary thing, there are usually several interacting factors. But for the person I write about now, consider that his secret might be this: he’s never had a website.

Not having a website isn’t what has created his continued success. Being so good, so well-known and so often referred to, he doesn’t need one.

A website doesn’t ultimately determine anyone’s success. But being able to stay busy and keep your business pipeline full without a website usually means one thing: you are so damn good at what you do that almost everybody knows it and those who don’t find out about you from those who do.

Keep the big picture in mind. How much more successful might this person might have been with a website? It doesn’t matter. My friend is as busy as he wants to be. He stays busy. He isn’t pursuing more clients because he doesn’t have time for them.

What about you? If you couldn’t have your website–or social media or mastermind or whatever now powers your marketing–how successful would you be? Marketing is important, but mastery is more important. Few ever become so good that they never have to sell themselves or their services, but a few achieve it. We’d all be better if we spent just a little more time at being really, really good and a little less time selling really, really hard.

Cal Newport wrote a book with a most instructive title: So Good They Can’t Ignore You. If you are getting plenty of business and loyalty without a website, that may be proof that you really are so good they can’t ignore you.

 

For a free assessment and information about The Classic Fred Factor online training and a unique opportunity to license the training, go to www.FredFactor.com.

Author: Mark Sanborn

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. In 2020, Global Gurus named Mark the #5 Leadership Authority in the world.

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Episode 1370 Scott Adams: Elon on SNL, CNN as a Narcissist, Climate Data Versus Headlines, and More

Quantcast {{options.learnMore}} {{options.dismiss}}’, ”, ”, ” ], cookieName: ‘dilbert_cookieconsent_dismissed’, readystate: ‘interactive’ }; ]]> Episode 1370 Scott Adams: Elon on SNL, CNN as a Narcissist, Climate Data Versus Headlines, and More – Scott Adams’ Blog ]]>

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4 Advanced Meta Tags For SEO You Might Not Be Using But Should

If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. 

While most marketers stop at title tags, using advanced meta tags can help you communicate to  Google which landing pages on your websites are most important and, in the process, improve your rankings.

In this article, I’ll share four advanced HTML tags that can help you improve the rankings of your most valuable and highest-converting pages. 

The meta robots tag gives site owners control over whether Googlebot crawls and indexes their pages. Site owners can use robots directives to give Googlebot specific crawling and indexing instructions. The primary robots directives include:

  • “index, follow”: Tells Googlebot to crawl and index the page normally
  • “index, nofollow”: Tells Googlebot to index the page but to ignore the links on the page
  • “noindex, nofollow”: Tells Googlebot not to index the page or follow the links on the page

Here is an example of a robots tag with the “index, follow” directive.

Many site owners default to “index, follow” on every web page of their site thinking they can only benefit from Google crawling all of them. But not all of our web pages need to rank. If there’s a page with low quality or out of date content, it’s unlikely to convert visitors and can hurt your reputation according to Google and other search engines.  

Adding nofollow, is a proactive approach to ensuring pages that aren’t high quality aren’t seen or discovered naturally through search. 

Here are some examples of when you might want to add the robots “noindex, nofollow” meta tag to specific pages on your site. 

  • When the page is unimportant or has thin content (and therefore is unlikely to rank well.)
  • For product pages that are seasonal, have low inventory, or out-of-stock items.
  • Enterprise sites that have limited crawl budget and need to ensure their higher-converting pages are crawled and indexed.
  • When the page lacks conversion potential (e.g. admin pages, login pages, confirmation pages, etc.)

Consider performing a site wide content audit, and adding “noindex, nofollow” to pages that fall under the above criteria. 

How to add the robots tag

There are two ways to harness the power of robots tags to guide search engine crawlers to your most important pages:

By adding robots meta tags to individual pages or creating and uploading a robots.txt file. 

The first is most useful if you want to add robots tags to single pages.

Here’s how to do it.

If you’re using a popular CMS like WordPress or Wix, there are plugins that make it easy to specify your preferred directive on the frontend without having to even look at a single line of code. That said, if you have dev resources you can have them help you out as well.  If you’re short on team resources and not…

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