Do You Know Your Branding Basics? Think Again

There is no topic in business and marketing bigger than the topic branding. 

When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. In the majority of these resources, there are also vague references to terms like brand value, brand equity, and consumers’ minds and hearts.

You’ll find the topic seems to somehow encompass everything from mission, vision, and values, to colors, fonts, and messaging. The topic somehow does everything, doesn’t it?

As you continue to investigate, you’ll discover that Investing in branding really matters. In today’s digital, post-covid marketplace, brand leaders all seem to know that harnessing the power of world-class branding is critical for success. But how?

Every day you can read stories about the missteps of recent brands like Twitter, who under the leadership of an unguided leader, unhinge years of brand equity, meaning, and value, completely missing the customers they exist to serve. Twitter’s brand was so engrained into culture that even the word “tweet” was added to the dictionary. We immediately know the missteps of bad branding when we see it, don’t we?

I’ve seen firsthand and can attest to branding’s power, personally and professionally, for both good and bad. Working as a Brand Scientist, I’ve had the opportunity to work with over 150 major brands in 65+ categories, putting 500+ SKUS into the marketplace, and collaborating with small startups from $30K to $30B bluechip companies. It’s one of the things I’m most passionate about, love discussing, and love sharing knowledge on. 

While most marketers will tell you that branding is important, only a few know why.

For the customer, branding is a tool that helps them navigate choices in the category, create perceptions, and influence behavior.

As a company, there’s nothing more important than influencing behavior to drive sales, and branding does exactly that.

Branding ultimately makes it easier to sell, easier to buy, and easier to build brand equity in your category.

Yet, who is branding for, and when do you do it? 

Branding is for Everyone

It doesn’t matter what age and stage your business is either. Whether you’re a—

  • a founder with an idea, trying to get a proof-of-concept and raise capital
  • a nascent and budding brand launching into the marketplace
  • a pubescent growing brand launching new products and trying to get category growth
  • a middle-aged, established brand constantly working to scale and become an authority or
  • a declining legacy brand trying to stay relevant, redefine its mission, and stay in the game and need to pivot quickly,

There’s nothing more critical to the success of your business than strong branding that connects with your consumer, helps deliver the product/service experience, and creates a relationship.

Wow. This topic somehow does everything, doesn’t it?

The Dark Side of Branding



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Live by Aspirations: Stop Using Genetic Wiring as an Excuse

Live by Aspirations: Stop Using Genetic Wiring as an Excuse

Personality assessments are fun because we are fascinated with ourselves.

Don’t coddle yourself with your Myers-Briggs assessment, or any other. Your genetic inclinations are a platform, not an excuse for self-affirming apathy or incompetence.

Genetic wiring is a platform, not a cap on potential. Don’t cower behind, “I’m not wired that way.” If you aren’t good at leading, learn to lead.

Extroverts learn to listen.

Introverts learn to give presentations.

Tender hearts learn to have tough conversations.

Genetic wiring is a starting point, not a cap on potential. Image of two people in the starting position.Genetic wiring is a starting point, not a cap on potential. Image of two people in the starting position.

A lens not a limit:

Self-understanding is essential and energizing. My most natural tendencies are creativity, teamwork, honesty, love of learning, and leadership according to the VIA Character Strengths Assessment. It also indicates I’m not inclined toward forgiveness, humility, and self-regulation. (I usually think assessments are wrong when they identify my weaknesses.)

Lack of humility is obviously a hindrance. But creativity and love of learning hinder me too. I spend too much time improving decisions. Sometimes I need to stop improving and get busy doing it.

Live by aspirations:

Myers-Briggs Type Indicator categorizes individuals into one of 16 personality types based on preferences for four dichotomies: extraversion/introversion, sensing/intuition, thinking/feeling, and judging/perceiving.

Perhaps MBTI indicates you’re an introvert. You hate talking in front of groups. So what!

Genetic wiring is a platform, not a limit.

How does this opportunity give expression to your aspirational self? Image of a squirrelHow does this opportunity give expression to your aspirational self? Image of a squirrel

Live by your aspirations.

If you aspire to lead teams, use your genetic wiring as a lens.
The best leaders live beyond their wiring. Introverts learn to practice extrovertish skills. Thinkers learn how to get things done and Doers learn to develop relationships.

Develop skills that express your aspirations. Don’t hide behind your genetic wiring. Learn to lead from the genetic platform you were given. Genetic wiring isn’t an excuse for apathy.

Live by aspirations not limitations.

How do you know when to challenge yourself?

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The Personality Trait Associated With Low IQ Scores

One trait is linked to a worse score in intelligence tests.

People with unstable emotions tend to get lower scores on IQ tests, studies find.

This may, though, be down to nervousness while taking the test.

In fact, people who are neurotic may have higher IQs than the standard test reveals.

Neuroticism, one of the five major personality traits, encompasses unstable emotions, anxiety, self-consciousness and irritability.

People who are higher in neuroticism may also sleep poorly, the study’s authors explain:

“High scorers tend to be sensitive, emotional, worrying, moody, frequently depressed, often sleep badly and may suffer from various psychosomatic disorders.

Low scorers tend to be secure, hardy and generally relaxed even under stressful conditions.”

The conclusions come from two studies, the first of which was conducted on 646 Dutch twins.

The results showed that people higher in neuroticism got lower scores on an IQ test.

The link is down to genetics, the researchers concluded.

However, a second study gave IQ tests to 213 people and split them into two groups depending on how anxious they were.

The results of this study showed that the more nervous people were, the lower their IQ scores.

By statistically removing the effects of anxiety, though, the researchers were able to show that highly neurotic people are just as intelligent.

The authors conclude:

“Neurotics become more anxious under testing conditions, and this anxiety affects their performance on the IQ tests.

It is therefore proposed that Neuroticism is not related to intelligence per se, but to intelligence test performance, which has been proposed in the past (Eysenck, 1971).

This suggestion implies that IQ tests may underestimate the true intelligence of Neurotic individuals.”

The studies were published in the journal Personality and Individual Differences (Bartels et al., 2012Moutafi et al., 2006).

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Top 10 Best Business Insurance

Any business with employees needs to carry workers’ compensation insurance and unemployment insurance, at a minimum. But depending on your business type and industry, you’ll also want to consider getting general liability insurance, commercial property insurance, and professional liability insurance.

Finding the best business insurance goes beyond choosing the right policy. Getting insured through the right company makes a huge difference.

The Best Business Insurance Companies For 2023

  • The Hartford — Best overall business insurance company
  • Travelers — Best insurance company for workers’ compensation
  • State Farm — Best for small business insurance
  • Chubb — Best business insurance for international coverage
  • Progressive — Best for commercial auto insurance
  • Liberty Mutual — Best business insurance for manufacturing and agriculture
  • AmTrust Financial — Best business insurance for restaurants
  • Founder Shield — Best business insurance for tech startups
  • Farmers Insurance — Best small business retail insurance
  • Allstate — Best for rental services and real estate agents

How to choose the best business insurance company. Quicksprout.com's methodology for reviewing business insurance companies.How to choose the best business insurance company. Quicksprout.com's methodology for reviewing business insurance companies.

The best business insurance policies offer a wide range of basic coverage. Ideally, you’d like to get a policy covering all of your needs under one roof. After reviewing and researching dozens of business insurance companies, we narrowed down the top ten for you to consider.

Our list is based on factors like coverage offered, premium pricing, and customer service. Use this guide to find the best business insurance company for you.

The Best Business Insurance Reviews

The Hartford

The Hartford is the best overall…

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How to Make Money Writing Emails – Path To Six Figures – Path To Six Figures

How to Make Money Writing Emails – Path To Six Figures – Path To Six Figures – Copyblogger 18&63,h=A>>12&63,n=A>>6&63,o=63&A,u[l++]=i.charAt(a)+i.charAt(h)+i.charAt(n)+i.charAt(o);while(d How to Make Money Writing Emails – Path To Six Figures ]]> {{{ ( data.maybeFilterHTML() === ‘true’ ) ? _.escape( data.label ) : data.label }}} ]]>

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4 Ways to Have Lousy One-On-Ones

4 Ways to Have Lousy One-On-Ones

Leaders bring vitality. They don’t create drudgery.

When one-on-ones turn people into zombies, you’re doing them wrong. Think of how everyone else feels if one-on-ones drain you.

Stop sucking the life out of people. Tedium isn’t productive.

When one-on-ones turn people into zombies, you're doing them wrong. Image of a zombie facing a camper.When one-on-ones turn people into zombies, you're doing them wrong. Image of a zombie facing a camper.

4 ways to have lousy one-on-ones:

1. Don’t prepare.

Time with you is sour when you rush around at the last minute. People feel devalued.

Preparation says you care.

2. Talk exclusively about work.

People just want to get back to work when you blab on and on about work. There’s no work without people.

The #1 thing employees ask is, “Does my employer care about me?” (Gallup)

3. Be formal.

When professionalism builds barriers it’s a hindrance.

Connect with people.

4. Hog the time.

Listening tells people they matter. Let others do most of the talking.

One-on-one plans: Define the win before you begin. Image of a person trapped in an hour glass.One-on-one plans: Define the win before you begin. Image of a person trapped in an hour glass.

4 questions to ask before your next one-on-one:

  1. What do you want people to believe about your organization, you, and themselves?
  2. How do you want people to feel about themselves, you? Do you want them to feel energized, sobered, connected, supported, challenged AND supported?
  3. What do you want people to do?
  4. How can you encourage personal/leadership development?

3 tips for your next one-on-one:

1. Turn off distractions.

Hide your phone. Turn toward people and away from computer screens.

2. Prepare your heart.

Do three things – three minutes before your next one-on-one.

  1. Close your eyes and breathe deep for a minute.
  2. Reflect on the person you’re meeting with.
  3. Determine how you want to show up for them.

3. Take notes.

Take notes so you can follow up.

Explain that you aren’t writing prescriptions. You’re just keeping track of the conversation. Some prefer not taking notes during one-on-ones. If you don’t do it during the meeting, do it immediately after.

How can one-on-ones be energizing instead of draining?

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The Healthy Diet Linked To Good Mental Health

Almost one-in-five suffer from mental illness, the study found.

A healthy diet is linked to good mental health, whatever your age and background, research finds.

People who avoid unhealthy foods — like fried and processed foods — have fewer symptoms of psychological distress.

Only around one-in-ten people in the US eat the recommended amount of fruit and vegetables.

The recommended amount in the US is 1½ to 2 cups per day of fruit and 2 to 3 cups per day of vegetables.

In contrast, a poor diet is linked to poor mental health: sugar and processed grain are thought to be among the main culprits.

Dr Jim E. Banta, the study’s first author, said:

“This and other studies like it could have big implications for treatments in behavorial medicine.

Perhaps the time has come for us to take a closer look at the role of diet in mental health, because it could be that healthy diet choices contribute to mental health.

More research is needed before we can answer definitively, but the evidence seems to be pointing in that direction.”

The study included data from over 240,000 people in California, which was collected across ten years.

The results revealed that 13% of people experienced moderate psychological distress, with 4% in severe psychological distress.

The study’s authors conclude that their study is…

“…additional evidence that public policy and clinical practice should more explicitly aim to improve diet quality among those struggling with mental health.

[…]

dietary interventions for people with mental illness should especially target young adults, those with less than 12 years of education, and obese individuals.”

A previous study found that the more fruit and vegetables people eat, the better their state of mind.

Eating just one extra portion of fruit and vegetables per day is enough to measurably improve mental well-being.

Just one portion has the same positive effect as going for a walk on 8 extra days a month.

The study was published in the International Journal of Food Sciences and Nutrition (Banta et al., 2019).

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Top 5 Best Cloud Storage Services

Want to jump straight to the answer? The best cloud storage service for most people is iDrive or Microsoft OneDrive.

Cloud storage services offer an easy and convenient way for you to save, organize, and share files.

Instead of storing your files and documents in a physical server, you rent out space on a third-party company’s server to store your files. This allows you to scale your storage capacity while keeping files safe from accidents on-site.

5 Best Cloud Storage Services

How to choose the best cloud storage service. Quicksprout.com's methodology for reviewing cloud storage services.How to choose the best cloud storage service. Quicksprout.com's methodology for reviewing cloud storage services.

Keep reading for our in-depth reviews of each cloud storage service below.

iDrive – Best for backups

iDrive logoiDrive logo

iDrive is a cloud backup and storage solution that comes at a great price.

They’re offering a promotional deal now that offers up to 50% off your first year. For a Personal Plan, that’s $59.62. For a Business Plan, that’s $74.62.

They give you the standard features one should expect in a good cloud storage solution such as:

  • File syncing
  • Backups for multiple devices (PCs, Macs, Android, and iOS)
  • Data protection
  • Mobile app
  • 24/7 customer support

The service comes with its own unique features such as IDrive Express. It allows you to backup several gigabytes of data onto a temporary storage device sent from IDrive. You can return the drive to IDrive once you’re done.

There’s no bandwidth usage for data transfers. And your data is kept secure using their 256-bit AES encryption, the same encryption used by…

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3 Ways to be Liked and Respected

3 Ways to be Liked and Respected

Smart people give their best even when leadership sucks. But it’s easier when leaders are liked and respected.

Incompetent leaders can be liked, but ineffective. You can respect someone but doubt their ability to lead.

People prefer to say yes to those that they like. Image of a friendly horse.People prefer to say yes to those that they like. Image of a friendly horse.

Results:

There’s more to results than being liked and respected.

Results are impacted by:

  1. Employee competence.
  2. Processes.
  3. Leadership style.
  4. Team dynamics.
  5. Regulations.
  6. Organizational culture.
  7. Political and social events.
  8. Efficiency.
  9. Market conditions.
  10. Quality and service.

3 ways to be liked and respected:

It’s easier to give your best to someone you like and respect.

#1. Pursue leadership excellence like a fanatic.

Worry more about becoming a remarkable leader than being liked and respected.

  1. Tell people what’s important.
  2. Don’t try to please everyone.
  3. Bring up tough issues with forward-facing optimism.
  4. Show people you care about results and relationships.
  5. Stay on target. A leader who chases three rabbits at the same time comes home with apples for dinner.
  6. Learn like a sponge. Know-it-all leaders are losers. The difference between arrogance and humility is consistent learning and growth.
  7. Challenge people to bring their best and support them along the way.

Self-respect isn't found lounging in a hammock. It comes to those who do hard things. Image of a hammock.Self-respect isn't found lounging in a hammock. It comes to those who do hard things. Image of a hammock.

#2. Help people respect themselves.

Expect people to bring their best. Rushing to help is a subtle form of disrespect that suggests people are incompetent.

No one likes a leader who suggests everyone is incompetent.

Make room for responsible failure. Imagine little Mary struggling to tie her shoe. When you rush to help, she resists. “I’ll do it myself.” Your help is respected after she knows it’s hard to tie shoes.

People like leaders who help them feel good about themselves. Coddling isn’t the answer.

#3. Like people.

People are likely to like leaders who like them.

Make a list of things you like about the people on your team. Keep it in mind. Review it when you’re frustrated.

How can leaders be liked and respected?

Still curious:

How to be the Leader People Love to See

How to be a Leader People Like – Without being Needy

Being Liked vs. Being Respected

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This Breakfast Can Double Weight Loss

People who consume their daily calories in this way can double weight loss.

Eating high quality proteins like eggs, Greek yogurt and lean meats for breakfast can boost weight loss, research finds.

Having more calories for breakfast has even been linked to more than doubling weight loss, one study has found.

Consuming more calories at breakfast is linked to a greater chance of losing weight and reducing the waistline.

Even having a desert at breakfast, such as a cookie or piece of chocolate cake, was linked by the previous study to lower levels of insulin later on and healthier triglyceride levels.

In general, people who consume their daily calories earlier in the day can double weight loss.

Despite this, more than half of young people skip breakfast, researchers find.

This is what inspired Dr Heather Leidy, co-author of the current study:

“This study examined if the type of breakfast consumed can improve weight management in young people who habitually skip breakfast.

Generally, people establish eating behaviors during their teen years.

If teens are able to develop good eating habits now, such as eating breakfast, it’s likely to continue the rest of their lives.”

The study included 28 overweight teens, half of whom were fed a high-protein breakfast (35g) and half a normal-protein breakfast (13g).

Normal protein breakfasts involved milk and cereal while high-protein breakfasts included eggs, dairy and lean pork.

All the teenagers in the study reported skipping breakfast almost every day of the week.

Dr Leidy explained the results:

“The group of teens who ate high-protein breakfasts reduced their daily food intake by 400 calories and lost body fat mass, while the groups who ate normal-protein breakfast or continued to skip breakfast gained additional body fat.

These results show that when individuals eat a high-protein breakfast, they voluntarily consume less food the rest of the day. In addition, teens who ate high-protein breakfast had more stable glucose levels than the other groups.”

The study was published in the International Journal of Obesity (Bauer et al., 2015).

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