Having a million-dollar marketing funnel is nothing to scoff at.
It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen.
It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.”
So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out.
For anyone looking to scale their funnel to that million-dollar benchmark, you’ll want to take a couple of notes.
But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing.
My name’s Yogev Almog, I’m a marketing consultant and copywriting strategist for 6, 7, and 8-figure brands.
I’ve written for and consulted on funnels ranging from fitness, coaching, eCommerce, business automation, CPG, financial institutions, telehealth services, done-for-you businesses, chiropractors—name an industry and I’ve likely written something or at the very least given some advice on it.
And just to put the cherry on top, my work has been a direct contribution to a handful of million dollar funnels.
So, now that you know a little about me and my credibility, I feel pretty comfortable saying this next part:
If your end goal is simply “The Million-Dollar Funnel,” everything I’m about to say is probably going to upset you.
In fact, it definitely will. And you know who I’m going to upset the most today? Ad experts.
Dearest ad expert friends of mine: I love you, truly, I do. I promise this isn’t a shot at you.
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The thing is, entrepreneurs are especially obsessed with social media ads right now.
There’s this instant gratification that comes with an ad campaign because you can pretty easily track where a sale is coming from.
“Person sees ad. Person clicks on ad. Person spends time on site. Person buys.”
You can see how it might get addicting to watch as your phone blows up with sales confirmations but what people tend to be super quiet about is:
- The amount of ad budget you need to kickstart a campaign
- All the creative you constantly need to test (Both the visual and written)
- Following community guidelines to make sure your account doesn’t get shut down for saying the wrong thing
- The inevitable upward trend of ad spend due to market saturation
Talking about this often makes me think of a conversation I had with a client.
On a call, she mentioned a competitor of…
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