2 Activities Combined That Double Weight Loss

A combination of these two activities reduces blood pressure and body weight by twice as much.

Aerobic exercise and yoga together lead to double the weight loss, a study reveals.

The combination also lowers blood pressure and cholesterol levels by twice as much as doing aerobic exercise or yoga only.

Physical activity and diet interventions have been shown to help heart disease patients and even lower the risk of death when used alongside medical treatments.

The study examined the effect of Indian yoga when combined with aerobics in obese people with type 2 diabetes who also suffered from heart disease.

Yoga is a physical workout and mental practice, while aerobic training is a physical exercise with higher intensity which improves blood flow and cardiovascular fitness.

They divided the coronary heart disease patients into three groups;  one doing Indian yoga, another aerobic exercise, and the third doing both.

All participants had to do three sessions a week for 6 months.

During this period the research team checked the effect of each exercise on coronary risk factors.

Both yoga and aerobic exercise when practiced alone lowered patients’ weight, waist circumference, low-density lipoprotein (LDL) cholesterol, triglycerides, and blood pressure in equal amounts.

But all these risk factors were reduced twice more in patients who combined aerobic exercise and yoga.

In addition, their exercise capacity, diastolic and systolic functions were improved significantly.

Diastolic function refers to when the heart relaxes fast enough after each beat and systolic function is associated with the left ventricle (one of the chambers of the heart) that pumps the blood to the cells.

Dr Sonal Tanwar, presenting the study, said:

“Combined Indian yoga and aerobic exercise reduce mental, physical and vascular stress and can lead to decreased cardiovascular mortality and morbidity.”

A study on hot yoga which is a more rigorous workout than traditional yoga, has shown that it can reduce high blood pressure effectively without medication.

The study was presented at the 8th Emirates Cardiac Society Congress in collaboration with the American College of Cardiology Middle East Conference, 2017.

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The Fractional-CMO Playbook: How to Launch an Outsourced CMO Consulting Practice

What is a Fractional-CMO?

Are you overwhelmed, overworked, and burned out, but your income still seems capped…because there’s only so much of your time you can trade for money?

Is your income feast or famine? Some months are great, but you just can’t seem to maintain it.

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You can build a thriving Fractional CMO practice that generates more clients who actually listen to your advice and pay you what you’re worth so you can get off the time for money hamster wheel. It’s just as great as it sounds, but let’s be clear.

Becoming a fractional CMO isn’t a:

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It’s a way to create more income from fewer hours, so you can stop trading your time for money (while still using your marketing expertise).

What is a Fractional CMO?

What is a Fractional-CMO?

A fractional CMO is a marketing leader who is brought into a company part-time to help the CEO set a strategy and execute critical projects. Here’s the key to a fractional CMO’s role—they don’t have to actually do the marketing work. You’re just setting the strategy and ensuring it gets implemented. 

Fractional CMOs aren’t a new concept, but they’re emerging now more than ever. Here’s why…

Before 2020, 16% of retail sales occurred online, and in 2021 it grew to 30+%. Even though it feels like digital marketing is old news, we’re still on the cusp of digital transformation. There’s a lot of room for growth because every business knows they need to be digital.

But, while the need is great, so is the complexity. There’s a lot that goes into the marketing technology landscape. A business can’t do this all on its own, and CMOs make an average of $200,000 per year (the highest CMOs are the best digital performers!). Companies have a massive need and budget to spend, but they can’t find (or afford) full-time marketing executives who “get” digital.

That’s where you come in…

Now is the greatest time to be a digital marketer if you know how to position yourself.

The 4 Step Fractional CMO Playbook

Step 1: Engage with Value-First Content

Your competition isn’t big, successful agencies. Your competition is sleazy marketers who they hired before you. They promised your prospects that they could help…

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