The Beginner’s Guide to Business Locations

The population of the world is nearly 7.8 billion people. And, according to a recent study, over a quarter of them are shopping online–26%!

There is no denying that online shopping is a significant part of our modern-day lives, especially when it comes to companies such as Amazon and Alibaba. 

Yet, there is something about a physical business location that people still love. While online shopping is convenient and easy, people still love to window shop, see and touch the merchandise, try things on, and get a deeper connection to the company. 

That is certainly the case for retail stores and restaurants, but a business location for an office and other non-customer-facing businesses is also crucial. 

You must take your time when choosing a “home” for the business. It is not something you pick simply because you like the space. Far more goes into it to ensure that you get the best location for your business. 

Not sure what those considerations are? Don’t worry. 

To help you in this endeavor, we have created this guide. Read on to find out all you need to know about business locations.

The Basics of Business Locations

Whatever the purpose of the building, it is a physical spot where your company does its work. That could be a retail shop, restaurant, or office for your employees. 

The business location you choose depends on the type of business that you operate.

The location you’d choose for a retail shop has very different requirements than one for a tech start-up. 

Here are a few different types of business locations so you can decide which best fits your needs.

Retail Business

This type of business sells actual goods or services to a consumer for their use. A retail business needs to be somewhere with a…

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The ABCs of Giving and Seeking Feedback that Really Works

The ABCs of Giving and Seeking Feedback that Really Works

Apathy resents and rejects feedback, but everyone who cares to improve wants to know how they’re doing.

Feedback is essential for growth and development. The only way to grow is to receive feedback that works.

Humble aspiration craves useful feedback.

Sheep dog leading a sheep. The question,

Mistakes:

#1. Never begin feedback by saying, “I have some advice for you.”

Feedback isn’t advice, although the process of development may include giving and seeking advice.

Unrequested advice typically receives resistance.

#2. Never seek feedback by asking a stupid question like, “How am I doing?”

The answer to “How am I doing?” is subjective. The next person you ask may have a contradictory response. What will you do then?

The question, “How am I doing?” is an invitation to let other people lead your life.

Goal:

Feedback is never punishment. The singular goal of feedback is improvement.

Feedback enables people to see themselves in relation to their own values. Useful feedback enables people to move toward their own goals.

Effective feedback empowers.

The ABCs of useful feedback:

Julie Winkle Giulioni recently published, The ABCs of Soliciting and Accepting Feedback. I’ve adapted her approach below.

Abilities

  1. What do you see me doing when I’m most energized?
  2. What strengths or skills enable my most important contribution?
  3. What can you always count on me for? Giulioni

Blind Spots

  1. How might I get in my own way?
  2. How might my strengths work against me? Giulioni
  3. What am I missing? (Put this in a context like leading meetings.)

Conditions

  1. What do I complain about?
  2. What’s happening when I’m at my best?
  3. What situations seem to drain me? Energize me?

Tip: Adapt the above questions when you give feedback. For example, “You seem most energized when you ________.” Include the follow-up, “What makes that so energizing for you?”

When seeking feedback, what questions work best for you?

When giving useful feedback, what has worked best for you?

Resources:

Help them Grow or Watch them Go, Beveryly Kaye & Julie Winkle Giulioni

Ready to fix feedback?  Then let’s go “kick some ask!” | Leadership Freak

The ABC’s of Effective Feedback – A Peer-Reviewed Academic Articles | GBR (pepperdine.edu)

How to give better feedback: 3 tips for leaders | The Enterprisers Project



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False Memory: Dramatic Examples Of Fake Memories

Dramatic examples of false memory, implanting false memories and seminal research by Professor Elizabeth Loftus.

A false memory in psychology is a fabricated or distorted recollection.

False memories could be imaginary, distorted or even implanted by someone else.

False memories are common because memory is not a perfect recording device.

Instead, memory is highly prone to influence, as we shall see in these dramatic false memory examples.

False memory example: The George Franklin case

In 1990 George Franklin became the first ever US citizen convicted of murder by a witness who recovered false memories more than 20 years after the event.

The fact that the witness was Franklin’s daughter, Eileen, ensured the case was splashed across the news media.

Franklin was released in 1996 after 6 years in prison when irregularities were discovered in Eileen’s evidence: it emerged she had been hypnotised before testifying, when the false memory was probably created.

There is a good reason why hypnotised witnesses are barred from testifying in some jurisdictions: under hypnosis people are highly suggestible to false memory.

Implanting false memories

Even without hypnosis, studies show that people’s memories are open to influence.

But, can it be demonstrated in the lab that a false memory can be implanted?

False memories are hard to research for one simple reason: it’s difficult to verify whether a false memory is really false or not (Loftus, 1993).

Often a considerable amount of time has passed since the original event and it’s not possible to corroborate what people say a false memory.

But, while it’s difficult, it’s not impossible – it just takes some concerted effort.

Elizabeth Loftus, Distinguished Professor at the University of California, Irvine, has been at the forefront of psychological research into false memory and repressed memories and testified in George Franklin’s case.

She has also carried out some fascinating research into the possibility of implanting a false memory.

False memory of being lost in the mall

In a seminal false memory study Loftus and Pickrell (1995) recruited 24 participants who were to be presented with four stories from when they were between 4 and 6 years old, three of which were true, and one false.

To get the true stories, the researchers spoke to participants’ relatives to get three events for each person which had really happened.

The events were chosen so that they were not traumatic or emotionally difficult to recall.

Each family was also asked to provide the circumstances of another event that could possibly have happened, but didn’t.

This was the target false memory to be implanted.

In each case the false memory was for getting lost in a shopping mall.

Relatives provided details for the false memory of a specific shopping mall it could have been along with other details to make the fake story plausible.

They also confirmed that an event like this had not actually occurred — it definitely was a false memory.

Do you remember this false memory?

Participants themselves were told they were involved in a study about their ability to recall details of childhood memories.

They weren’t told it was about false memory.

Each participant was first sent a written description…

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Why 2021 Is The Best Time to Begin Your Digital Marketing Career

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. And these also just happen to be the ingredients for success amidst a global pandemic, which is why the demand for passionate people in this space has never been higher.

In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner).

Why Digital Marketing and Why Now?

Digital marketing has drastically evolved over the last decade and continues to change with each new iteration of our favorite platforms and analysis tools. But no matter what changes may come in the future, one thing is clear, digital marketing will continue to thrive. 

This is due to the large number of new businesses being created every single day. About 4.3 million new business applications were filed in 2020 in the U.S. alone. That’s 4 million new businesses that now need help with creating and growing their digital presence. So it’s no surprise that interest in this career path has been rapidly rising along with the demand for these skills.

Between September 2020 and March 2021, LinkedIn reported seeing a 63% increase in marketing jobs listed on the platform compared to the previous period. And five of the top ten jobs listed were in the digital or media space. 

LinkedIn has also reported a rise in employers advertising flexible work arrangements for marketing contractors and interns, along with a 457% global increase in remote work listings overall. 

This means that not only is there an increase in demand for people working in digital marketing, but employers are significantly more open to people working for them in whatever way suits them best. 

We’re no longer (necessarily) bound by the 9-5 workday, full-time working relationships, or even being in the same geographic location as our employers. We can work when we want, how we want, and from wherever we want. 

So we now know there’s demand and flexibility – next, let’s get into what it really means to be a beginner in the world of digital marketing.

Digital Marketing is Incredibly Beginner-Friendly

Some of the most brilliant digital marketers you’ll come across have no formal qualifications in the marketing field. But what they do have are skills, passion, and practical experience built through determination and a willingness to work from the ground up. 

And that’s because unlike in many other fields, people looking for talent in this space don’t place nearly as much importance on having decades of experience or years of formal training on your resume. Digital marketing itself hasn’t even been around for that long, and many universities and colleges still don’t offer practical training on the subject. The marketing world is evolving so quickly that by the time you finish a four-year degree on the subject, you would have to begin all over…

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How to Start a Photography Business

We live in a time where visuals seem more important than ever. People really need to see things to believe them, so photos are of great importance. 

Whether you’re looking to be a travel photographer, a fashion photographer, an event photographer, or any other type of photographer, you must understand the business side of things from the very start. 

This ensures that your interest in photography is more than just a hobby, but that it actually turns into a business where you can make money, and potentially even make photography your full-time job. 

The advances in technology and the availability of camera gear have made photography a much more realistic job for many people. Thus, you must tap into your skills and your creativity to set you apart from amateur photographers. 

To help you get started in building a photography business that has the potential for success, we have crafted this article. Read on for all the information you need to stick clicking for cash.

The Easy Parts of Starting a Photography Business

As is the case with any kind of business, there are some easy parts and some hard parts. What those specific parts are will vary from business to business. 

When it comes to photography, there are a couple of things that you may think are difficult, but are actually quite easy. 

Finding Your Niche

As mentioned above, the photography industry is quite saturated today, largely thanks to smartphones that can take some pretty incredible photos. 

Thus, you must figure out what type of photography you’re good at. This is a crucial first step in the process of starting your business, but it doesn’t have to be hard. 

If you aren’t sure yet what kind of photography you like, try a few different things. Take a trip and…

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The 10 Best Ways to Spot a Close-Minded Leader

The 10 Best Ways to Spot a Close-Minded Leader

Turbulence opens the mind of the wise and congeals the brain of the convinced.

A closed mind gets stupid as time passes.

Perhaps current knowledge was enough when the world seemed stable, but learning is necessary in changing environments and turbulent times.

Storm clouds. Turbulence opens the mind of the wise and congeals the mind of the convinced.

A leader with a closed mind:

#1. Judges quickly.

A closed mind finds security in superiority.

#2. Defends frequently.

Every conversation is a competition when your mind is close-minded.

Defensiveness is the need to be right on steroids.

#3. Listens intermittently.

A closed mind is so busy listening to itself that it has no room to listen to others.

#4. Answers constantly.

Quick answers for people who – could and should – find answers for themselves are pernicious solutions.

4 reasons we answer quickly:

  1. It’s fun to know what others don’t. Admiration and respect are addictive.
  2. There’s no time to allow others to learn how to solve their own problems. (As if incompetent dependence is a good thing.)
  3. We’re on a power trip. Answers are power.
  4. We love to control rather than liberate.

#5. Reads rarely.

Close-minded leaders don’t need to read. People who write books are idiots anyway.

#6. Changes infrequently.

Learning hasn’t happened until something changes. A closed mind seeks confirmation, not learning.

The absence of change is death.

Thinking you know when you don’t is malevolent in changing environment.

A closed mind knows others need to change.

#7. Self-reflects intermittently.

A closed mind has no reason to practice self-reflection. Instead it takes comfort in the faults and frailties of others.

#8. Interrupts regularly.

The burden of knowledge creates blabber mouths.

#9. Questions aggressively .

Questions are swords for cutting others down when you’re a knower instead of a learner. A know-it-all asks questions to prove others wrong.

#10. Brags habitually.

A closed mind needs to prove it’s brilliance by out-doing and out-shining.

Which item on the above list would you like to confront in yourself?

Which item on the above list seems most pernicious?



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Suggestibility: How Memory Is Biased By Suggestion

Suggestibility in psychology is a major contributor to wrongful convictions, through biased eyewitness testimony.

Suggestibility in psychology refers to the tendency to fill in gaps in memory with information from others that may well be incorrect.

When people are experiencing intense emotions, they show more suggestibility.

In addition, some people display more suggestibility than others, such as those with low self-esteem or who are less assertive.

Suggestibility involves false memory

Suggestibility, one of Daniel Schacter’s sins of memory, is a close cousin of misattribution.

Like misattribution, suggestibility involves the creation of a false memory.

But, while a misattribution is of our own making, a suggestion comes from someone else who is, whether intentionally or not, influencing us.

Human suggestibility has many implications, but some of its most devastating consequences have been played out in the criminal justice system.

Criminal justice systems around the world have treated human memory with undeserved reverence for a long time, while ignoring our inherent suggestibility.

Dubious eyewitness testimony has frequently secured convictions for the most serious of crimes.

Even more incredibly for students of scientific psychology, repressed memories rising to the surface decades after the original event have been accepted by courts as the basis to lock a man away for the rest of his life.

Given the right circumstances people will finger the wrong suspect in a line-up, manufacture false memories and even change their beliefs after having their dreams interpreted.

Example of suggestibility in eyewitness testimony

Faulty eyewitness testimony is one of the leading causes of wrongful convictions in the US.

On the basis of mounting evidence, psychologists have argued that a major contributing factor to these wrongful convictions is suggestibility (Schacter, 1999).

Dramatic evidence for how easily eyewitnesses are swayed through suggestibility comes from a study carried out by Gary Wells and Amy Bradfield at Iowa State University (Wells & Bradfield, 1998).

Like many of the best studies it is deceptively simple, but its implications for the criminal justice system are profound.

Spot the gunman

Participants were asked to watch 8 seconds of grainy security camera footage showing a man walking into a store.

The footage was slowed down so that participants could get as much information as possible.

The quality of the video, however, was not that good.

After watching the video, participants were told that the man is a murderer.

Just after the footage cuts away, the man shot and killed the store’s security guard.

This information is not misleading – the CCTV footage is real – as is the subsequent murder of the security guard.

Participants were then told that their job is to identify the killer from a five-person photospread.

This photospread was identical to the one used in the real case except – and here’s the twist – the real gunman has been removed.

Having been told, though, that the gunman is in the photospread, all the participants identify one of the men.

This is where the experimenters got clever.

They then introduced three different experimental manipulations:

  • One group of participants were given no feedback on their choice of suspect.
  • The second were told they had made the wrong choice…

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Digital Entrepreneur Highlight – Jack Ross of Community Austin

Entrepreneur, Jack Ross, talks about how he used Instagram and active community engagement to get his start up CommunityAustin.com off the ground in record time!

https://communityaustin.com/

https://www.instagram.com/communityaustin/

WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

Highlight from our Blog: https://www.digitalmarketer.com/blog/the-1-reason-why-you-havent-embraced-digital-marketing-yet/

Related DigitalMarketer Course: https://www.digitalmarketer.com/lp/training/social-community-mastery/

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How to Start a T-Shirt Business

Approximately 2 billion T-shirts are sold globally every year. Yes, billion.

Keeping this massive demand in mind, it makes sense that many e-commerce entrepreneurs want to start a T-shirt business. 

T-shirts are cheap to source, easy to customize, and have universal appeal. And starting the business requires little investment and basic technical skills.

Don’t be fooled, though. Running a T-shirt business can be daunting, especially if you don’t have experience in the ecommerce field.

Below, I’ve prepared a step-by-step guide to show you how to start a T-shirt business online and earn some extra income month after month.

The Easy Parts of Starting a T-Shirt Business

T-shirts are versatile wardrobe staples. It’s what makes them so popular, which also means you’ll always have a wide market to sell in. You’re also assured of higher profits—provided you offer quality services and successfully establish a good brand name in the market.

Moreover, the day you launch your T-shirt business is the day you become your own boss.

You decide your own schedule. You can work three days a week or go all out and take no breaks. It’s also why you need to be self-motivated, as otherwise, you might end up getting nothing done.

Starting a T-shirt business doesn’t involve a lot of capital or expertise either. You’ll find tons of manuals online filled with brilliant tips and techniques to help you design and print T-shirts for sale.

Finally, you might be surprised how easy sourcing and customizing T-shirts are.

You can do the designing yourself or hire third-party designers to do it for you. There’s a lot of opportunities to showcase your creativity. You can modify your designs however you please. If it clicks with your audience, you’ll have a loyal customer base always ready to buy from you.



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Weekend Update: 8/9/2021 to 8/13/2021

Weekend Update: 8/9/2021 to 8/13/2021

Penguins on the beach. Weekend Update!

This week the phrase, “Inappropriate persistence,” came to mind. Getting stuck is the result of inappropriate persistence. I’ve been there. How about you?

Learning is an opportunity to defeat inappropriate persistence.

And now a recap of the week.

Recap of the week:

Picture of a man in a suit and tie.

A Pig in a Suit Still Stinks

If professionalism is about competence, count me in. But there’s a difference between being professional and professional environments.

The purpose of a professional environment is exclusion. 

You never met an innovator that wore a suit and tie.

7 ways to build a relational environment…

More here!

Image of lazy dog.

How to Lead with Patience and Not Get Walked On

You were born exasperated and impatient.

Patience emerges after we learn that we aren’t the center of the universe.

#1. Patience with people.

#2. Patience in difficulty.

#3. Patience with kindness.

Tenderness without toughness is an invitation for abuse.

More here!

Image of a lion

10 Sure Signs There’s Trouble Ahead

Optimism is a surprising disappointment when you imagine a hungry lion wants to play.

Skillful leaders anticipate trouble. Short-sighted leaders press forward and suffer.

This post includes: 5 ways to prepare for trouble!

The ability to anticipate potential problems isn’t a skill until it’s combined with action. Thinking is 10% of the solution; action is the other 90%.

More here!

Image of a woman jumping across a valley.

7 No-Nonsense Questions that Challenge People without being a Jerk-Hole

Successful leaders challenge people. Jerk-holes are just pushy. But the opposite of pushy – being a push-over – isn’t an option for leaders.

#1. 7 fundamentals of assertive challenge:

Don’t bludgeon people with their success by constantly pressing for more with less.

More here…

#2. 7 questions to ask before challenging people:

On a scale of 1 to 10, how challenging is this new opportunity? (1 = not at all. 10 = off the charts.)

More here…

#3. 7 No-nonsense questions that challenge people:

What’s the bravest thing you can do?

More here!

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” Mark Twain

Image of storm clouds.

The 10 Best Ways to Spot a Close-Minded Leader

A closed mind gets stupid as time passes.

A leader with a closed mind:

#1. Judges quickly.

#2. Defends frequently.

#3. Listens intermittently.

More here!