Episode 1408 Scott Adams: It’s a Lovely Day For an International Simultaneous Sip

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Best Lead Generation Companies and Services of 2021

Lead generation is the lifeline of your business.

Without qualified leads, you’re wasting valuable resources trying to sell in the dark.

There are hundreds of different lead generation companies and services on the market today. But not all of them deliver quality leads.

As I’m sure you know, 1,000 qualified leads are much more valuable than 10,000 random email addresses.

Whether launching a startup company or have a well-established business, your organization needs customers to survive. The right lead generation service can deliver what you need to make your business thrive.

Want More Leads?

Get matched up with a lead generation service that fits your specific needs.

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The Best Lead Generation Companies and Services

With so many lead generation companies to choose from, narrowing your search can seem like a tall task. Fortunately, you’ve come to the right place.

I’ve already done all of the extensive research required to find the best lead generation services. After countless hours of investigating, I found seven that I can confidently recommend.

I’ve provided an in-depth review for each one of these lead generation companies below. These reviews will help you identify the best lead generation service for your business.

The Best Lead Generation Companies and Services Reviews

LeadGeneration

LeadGenerationLeadGeneration

  • Real time leads
  • Dedicated team
  • Multi-channel approach
  • Custom integrations

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LeadGeneration is a fantastic lead generation solution.

They provide services to well-known brands like Aeropostale, Toshiba, and J.G. Wentworth—so you’ll be in good company if you go with them.

They provide a dedicated management team for you. The team customizes a lead development strategy that’s unique to your org.

So you won’t get a worthless list of leads that won’t help.

Leads are developed and delivered to you…

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The Hot Drink That Lowers Blood Pressure

The compounds found in this hot drink may provide new ways of treating high blood pressure.

Both black and green tea contain specific compounds that cause blood vessels to relax and widen, leading to lower blood pressure.

The antihypertensive properties of tea could provide promising treatment candidates for lowering blood pressure, scientists predict.

Tea leaves contain epigallocatechin-3-gallate and epicatechin gallate flavonoids, members of the catechin family.

A study found that these catechins can activate KCNQ5 which in turn causes blood vessels to relax.

KCNQ5 is a potassium channel found in the smooth muscle of blood vessels.

The catechins are antioxidants which have been shown to be effective against cancer and cardiovascular disease.

Professor Geoffrey Abbott, the study’s lead author, explained:

“We found by using computer modeling and mutagenesis studies that specific catechins bind to the foot of the voltage sensor, which is the part of KCNQ5 that allows the channel to open in response to cellular excitation.

This binding allows the channel to open much more easily and earlier in the cellular excitation process.”

Nearly one-in-three of the adult population have high blood pressure which is the leading risk factor for cardiovascular disease and premature death across the world.

Therefore, finding ways to treat this condition would save lives.

Past studies have suggested that drinking tea can consistently lower blood pressure in small amounts.

Understanding the effect of catechins on KCNQ5 can help with the development of anti-hypertensive drugs with higher efficacy.

Many countries, such as the USA and the UK, drink tea with milk but the antihypertensive benefits of tea may be reduced when it is mixed with milk.

The research team experimented with this idea and found that when milk was added to black tea it blocked the activation of KCNQ5.

However, Professor Abbott thinks that the human body will react differently:

“We don’t believe this means one needs to avoid milk when drinking tea to take advantage of the beneficial properties of tea.

We are confident that the environment in the human stomach will separate the catechins from the proteins and other molecules in milk that would otherwise block catechins’ beneficial effects.”

Moreover, the team has examined the effect of temperature on tea and found that at 35 °C the tea’s composition changes, giving greater effects on KCNQ5 activation.

Professor Abbott explained:

“Regardless of whether tea is consumed iced or hot, this temperature is achieved after tea is drunk, as human body temperature is about 37 degrees Celsius.

Thus, simply by drinking tea we activate its beneficial, antihypertensive properties.”

KCNQ5 is also expressed in the brain, playing a role in the regulation of neuronal function.

Mutations in KCNQ5 gene variants stops its channel working properly, causing brain disorders known as epileptic encephalopathy (seizures).

However, catechins have the ability to pass through the blood-brain barrier and activate KCNQ5.

This discovery might help scientists to develop a treatment for fixing broken KCNQ5 channels and amend brain sensitivity regarding seizure.

The study was published in the journal Cellular Physiology and Biochemistry (Redford et al., 2021).

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How to Build a Product Launch Strategy

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. But it’s not a linear journey. 

The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. 

In this article, we’ll explain how to build a resilient product launch plan that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum.

Treat your product launch as a phase in the product lifecycle to sustain a nonlinear journey

The typical product lifecycle can be broken down into four stages:

  • Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase.
  • Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.
  • Maturity: The height of your product’s adoption and profitability. Your goal here is to sustain revenue and your position in the market.
  • Decline: New user sign-ups and revenue begins to decrease. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams.

A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand). But the path from introduction to growth (and beyond) isn’t a one-way street. Thinking like this is too narrow.

Understanding how your launch plan fits into the bigger picture will help you discern:

  • How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.)
  • When to transition from one stage to another, and how long you should be in each stage to hit your goals (e.g. X demos booked in introduction, X revenue in growth)

Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. 

This plan is your go-to-market (GtM) strategy, which should be informed by:

  • Market conditions and competitive positioning
  • Ideal customers and target audience
  • Product offer and pricing
  • Lead generation and customer acquisition process

These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base. 

How a product launch strategy creates awareness and earns consideration from potential buyers

An effective product launch strategy builds awareness and pushes products up a steep growth curve.

But only if you get your product in front of the right people, at the right time, in the right way. Many founders assume if they build a great product or service, people will flock to it. That’s rarely the case. 

Instead, you must develop a product that meets market needs (and actually delivers the experience they want).

The launch process should build hype and anticipation and speak to your target audience’s needs and desires (based on product research and feedback). If it fails,…

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Best Credit Card Processing Services – 2021 Review

Want to jump straight to the answer? The best credit card processing services for most businesses are Square, Payment Depot, or Helcim.

A good credit card processor is crucial for any business selling products or services.

However, not all credit card processors are the same.

After all, a multi-million dollar ecommerce store and a neighborhood bookstore shouldn’t be using the same service.

That’s why I created this guide to help you choose the best credit card processing service for your business. My methodology will make it much easier for you to compare options.

The 9 Best Credit Card Processing Services

My top nine credit card processing services are:

For each processor, I’ll break down the pricing, benefits, drawbacks, and which types of businesses should consider the service.

Square

  • Ability to get paid fast
  • Fraud prevention
  • Straightforward pricing
  • Instant transfers

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Any business accepting in-person payments needs to take a closer look at Square.

Square ranked first on my list of the best POS systems, so the fact that they double as a payment processor is an added bonus.

With more than 2 million businesses use Square to process payments, they offers POS systems with built-in payment processing.

Square also processes payments online, on the go, through recurring invoices, and manually for orders taken over the phone. But with that said, the in-person POS processing is where Square really shines.

Another standout of Square is the ability to get paid fast.

While most processing companies usually take a couple of days for funds withdrawals, Square gets money in your bank account in the next business day. They also offer instant transfers for a…

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Five Ways to Fight the FUD Factor (Fear, Uncertainty and Doubt)

Five Ways to Fight the FUD Factor (Fear, Uncertainty and Doubt)

NEW BOOK GIVEAWAY!!

20 copies available!!

Leave a comment on this guest post by Sabrina Horn to become eligible for one of 20 complimentary copies of her new book, Make It, Don’t Fake It: Leading with Authenticity for Real Business Success.

(Deadline for eligibility is 06/27/2021. International winners will receive electronic versions.)

Toothpaste Bad information, like squeezed toothpaste, is impossible to put back into the tube.

As the saying goes, when the going gets tough, the tough get going. Here are five basic actions every leader can take to run their businesses through the fear, uncertainty, and doubt of challenging times.

1.     Values – In times of crisis, reaffirm your company’s core values, as well as your value proposition. It is both grounding and inspiring for employees and customers to be reminded of what you stand for and how you remain steadfast in your mission.

2.     Planning on Steroids– In turbulent times, reality may be changing every week, day, and hour.

Now is the time to flex those short-term planning muscles. Develop multiple contingencies you can use in any number of scenarios. They may be very tactical in nature, but each one is actually a strategic move to finding your way to the clear.

3.     Overcommunicate – In times of uncertainty, plan to reach stakeholders more frequently than you otherwise might. When doing so, communicate with certainty and candor. It’s ok to be repetitive and reconfirm the situation. Doing so eases anxiety and provides comfort. Never say anything you do not absolutely, positively know to be true.

Bad information, like squeezed toothpaste, is impossible to put back into the tube.

4.     Humility – The best leaders are secure in knowing that they don’t know everything, and they have no problem asking for help, learning from others, listening to complaints, even apologizing for their mistakes. That level of confidence and open-mindedness draws people in, demonstrates strength, and builds trust.

5.     Self-Care – It can be very lonely at the top, especially during times of uncertainty.

It’s important to have people you trust to talk with. Cultivate a small personal network of mentors – the handful of people you can talk to about anything. 

How might leaders fight fear, uncertainty, and doubt? FUD

Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert, and author. She founded Horn Group (acquired by Finn Partners), a national public relations firm that for a quarter century, advised thousands of tech executives and their companies.  Her new book, Make It, Don’t Fake It: Leading with Authenticity for Real Business Success(foreword by Geoffrey Moore), launches June 2021.

Sabrina talks about how to win customers when you’re company is looking for it’s first customer.



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Episode 1409 Scott Adams: International Simultaneous Sipping is Coming to Your Device. Be Prepared!

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Episode 153: The Follower Fallacy and Organic Marketing with Alexandrea Harrelson CEO of Harrelson Media

The DigitalMarketer Podcast | Episode 153: The Follower Fallacy and Organic Marketing with Alexandrea Harrelson CEO of Harrelson Media The DigitalMarketer Podcast | Episode 153: The Follower Fallacy and Organic Marketing with Alexandrea Harrelson CEO of Harrelson Media
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