With U.S. News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager.
Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Before you invest the time and effort it takes to get into the role, it’s essential to understand the responsibilities it entails.
In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.
Everything you need to know about the marketing manager role
Marketing managers can be called various things depending on the company. Some companies refer to individuals carrying out general marketing tasks as marketing managers, while others distinguish the leaders in their marketing departments this way.
Most companies are direct and call the people in these roles marketing managers or marketing directors. Some reverse the subject and call the position director of marketing.
Larger companies usually get specific about which of their channel’s marketing the applicant will be managing. Others get creative.
As you can see, there are many names for marketing managers and many niches for marketing managers. This may seem confusing at first, but knowing a little more about the types of marketing managers will help you apply for the role that suits you best.
The specifics of each role will vary depending on the industry and the company you choose. For example, let’s look at the differences between two types of marketing managers.
A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels.
Here is an example of a content marketing manager’s job duties:
A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.
Here is an example of a digital product marketing manager’s job duties: