In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the game.
Recent stats back this up: 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
And according to a 2020 report:
- 96% of marketers have placed ad spend on video.
- 91% of marketers are satisfied with the ROI of video marketing on social media.
- 93% of brands got a new customer because of a video on social media.
But consistently creating high-quality videos is a tall order. For that, you need a meaty marketing budget or years of experience in shooting and editing videos yourself. Even if there are plenty of great video editing apps you can use without much prior experience, there is a solution that’s even easier — stock videos.
However, finding free premium clips isn’t easy, as many stock video websites charge a hefty subscription fee. Luckily, there are some platforms where you can download free stock video footage for commercial use.
Be it for Facebook video ads, marketing presentations, campaign landing pages, or silent social videos — in this post, we handpick the best royalty-free stock video resources for marketers on a budget.
The best free stock video websites in 2021
There are quite a few websites offering free stock videos. But in terms of quality and variety of selection, the following seven stand out.
Free stock video website #1: Pexels
First on the list is Pexels, a website originally dedicated to stock photos. Today it boasts a rather decent collection of free stock video footage under CC0 (the Creative Commons license), meaning you can use them for personal or commercial projects without attribution.
Most clips are around or under 30 seconds and you can find a clip for just about any niche. The time-lapse and GoPro-shot action videos are especially eye-catching.
Pexels also offers “mockup” clips from mobile devices that feature a green screen which you can replace with your own footage.
Most of the videos on this site are available in MP4 HD or Full HD, though there are some 4K clips too.
Free stock video website #2: Pixabay
The next one on the list is Pixabay, another website well-known for its free stock photo collection. But the platform is also a good repository of royalty-free stock videos (CC0) that are free to download, use, and modify.
Similar to Pexels, most footage is under 1 minute long and the variety of clips is outstanding — you’ll find free clips for nearly every project under the…