Selling marketing is meta. You have to market your marketing ability, land the sale, then use those same skills to help your clients to get more traffic and conversions.
In reality, your sales pitch shows just how good you are at marketing.
A poor pitch = a bad marketer who can’t get sales.
A great pitch = proves your ability to land the sale.
That’s why each sales pitch needs to have these essential five key points. These points are built off of the marketing principles that you use with your clients, but this time we’re using them for your consulting or agency.
#1: Who Do You Help?
Like any great sales page, you have to talk about who you help in your sales pitch. With the riches in the niches, being a jack of all trades won’t help your freelance consulting or agency. You want to be specific about who you help, so your clients understand they can trust you to get results.
Your pitch can say:
“We help new businesses who just reached just $100,000 in profits turn that into $1,000,000.”
“Our agency specializes in B2B SaaS platforms.”
“My expertise is in marketing ecommerce businesses with at least $500,000 in quarterly sales.”
The more specific you are about who you help, the easier it will be to show prospective clients that you’re the perfect freelancer, employee, or agency for the job.
It’s just like narrowing down your customer avatar. Who is your ideal marketing client? Get clear on who you sell to so you can turn them into customers.
#2: What Marketing Strategy/Strategies Do You Use?
Knowing who you help is step one in your sales pitch. Now, it’s time to talk about how you can help them. There are a lot of expertises within marketing, and businesses need help with these varying facets.
Some businesses need a better content strategy. Other businesses need help with paid ads. As a digital marketer, you can help businesses with:
- Social Media Advertising
- Content Marketing
- SEO
- Paid Ads
- Email Marketing
- Data & Analytics
- Etc.
Your sales pitch needs to talk about how you help, so the business owner (or the employee in charge of making the buying decision) can understand why you’re the person for the job. If your expertise is in content marketing, and they’re looking to expand their content marketing efforts—guess who just became the best fit for the gig?
Be clear about who you help and how you help them to show your clients why you’re the right freelancer, employee, or agency for the job.
#3: Show Proof of Results
What’s any sales pitch without proof of results? When you buy a product or service, you want to know that it’s the real deal and that It’s not going to break in a week or the promises made in a service contract won’t be upheld. Your prospective clients want the same reassurance.
Just like…