Category: Marketing

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There’s more to Twitter marketing than writing engaging Tweets. (Trust us, we wish it was that simple). All the pieces of the puzzle need to fit together, and knowing the best time to post on Twitter is a big one.

So how do you know when to post on Twitter to increase your reach and drive more engagement? 

In this post, we’re going to look at everything you need to know about peak posting times for Twitter, including:

• why publication time matters
• why brands have unique peak posting times
• how to find your own best time to post on Twitter
• universal best times to post on Twitter  

Is there actually a best time to post on Twitter? 

Most social media platforms today don’t have entirely time-based time feeds, and that includes Twitter.

Twitter’s algorithm takes several factors into consideration when compiling each user’s personal feed, prioritizing the following:

• Content that’s similar to what the user has interacted with
• Content from profiles that the user frequently interacts with
• Tweets that have already gotten a high number of Retweets, responses, or shares
• Timeliness, with more recent content given a competitive edge

Timeliness is, of course, the part that we’re going to focus on here. While it’s not the only factor that impacts where your content appears in a users’ feed, it is a factor.

If you’re able to post close to when your audience will be online and active, your Tweet has a better chance of gaining early visibility, which can, in turn, lead to higher engagement. And higher engagement can result in wider reach and more impact. 

What are the universal best times to post on Twitter? 

While every brand will have its own unique peak posting times (we’ll discuss this in a minute), there are some general good practices that apply across the board.

If you want to test out posting at new times, are looking to expand your reach to new audiences, or have a relatively young account without a lot of data, starting with general best posting times is a good call.

While this will shift over time based on changes in user behavior, we know that currently, the best time to post on Twitter is 8:00 AM on Mondays and Thursdays.

The Hootsuite social team experimented with different posting times and found slightly broader results: for their account, the peak posting times were weekdays at 6-9 AM PST.

This is when Twitter users start their day, and since Twitter is a news-based platform, it makes sense that users would sign in in the morning to see what’s new, check for notifications, and potentially even engage with Tweets on their daily commute or over morning coffee. 

That being said, it may be a good idea to sprinkle content throughout the day even if you’re posting most heavily during the morning hours.

…

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Case Study: How Rock My Image Used Certified Partner to Become More Profitable – DigitalMarketer Case Study: How Rock My Image Used Certified Partner to Become More Profitable – DigitalMarketer
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How to Maintain Healthy Marketing Client Relationships – DigitalMarketer How to Maintain Healthy Marketing Client Relationships – DigitalMarketer
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Is Your Marketing Agency Prepared For a Second Lock Down? – DigitalMarketer Is Your Marketing Agency Prepared For a Second Lock Down? – DigitalMarketer
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90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. 

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.   

In this post, we’ll walk you through how to use Instagram to get in front of more people and incentivize them to become engaged followers. 

7 principles to effectively grow your Instagram following 

The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. 

This article assumes you: 

• Already deeply know your audience and have conducted research to understand what types of posts will resonate with them 
• Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social 
• Have clearly defined goals tied to measurable metrics (e.g. how many follows you want to gain in a month or quarter) 
• Post consistently (or have curated a plan to) with a detailed content calendar

We also do not recommend buying followers (if you do, reconsider). This tactic is a surefire way to sabotage your Instagram growth long-term. Spending $10-$25 to acquire 1,000 followers sounds good, but the benefits stop at perceived value. Here’s why: 

• Your Instagram account could get banned: Instagram looks down on fake accounts, bots, and any account that relies on them. At the minimum, you can expect that Instagram will suspend all of your bot and fake followers over time. If the percentage of real to fake followers is too skewed, they’ll likely penalize or ban your account as well. 

• Your Instagram performance metrics will suffer: Fake followers and bots don’t like, comment, or view your posts after your initial purchase. This means that your post and story engagement ratios will decrease dramatically. When your engagement drops, you’ll lose organic reach on all of your posts.
     
• You’ll lose credibility: It is easy to tell if an account is buying followers. A tool like HypeAuditor lets you see the percentage of real to fake followers. You could also figure it out for yourself by looking for telltale signs, like low engagement rates on posts for the account size or segmenting followers with incomplete profiles or who only engage on posts in short bursts. 

• You could be a victim of identity theft: Most of the businesses that sell Instagram followers or engagement are fly-by-night operations. They set up shop, make a lot of money, and then shut down before they get caught. These businesses will have access to your Instagram account and credit card details. Best case scenario, you buy your followers, and nothing happens. Worst case scenario, they steal your identity.  

1. Humanize your brand

It is tempting to hide behind your logo and share overly-polished corporate highlights. The brands that have the most success do the opposite. They find ways to build authenticity and cultivate…

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When your business, book or podcast needs additional support, sponsorship can make a huge difference. Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level.

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. To work, sponsorship has to deliver a return on investment for the sponsor and value to your fans. In that sense, you need to look at it like selling a product.

In this guide, we’ll show you the steps to take to get sponsorship. You’ll learn how to create a sponsorship strategy and get in contact with prospects. We’ll also show you what to do after deals end to secure long-term partnerships with backers.   

Regardless of whether you’re seeking sponsorship for a product, event, book, or podcast, the overarching aim of attracting corporate sponsors remains the same:you need sponsors that engage your audience.

If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership. 

Take This Week in Startups, for example. Their podcast is all about discussing the startup news that matters. Among their sponsors, you’ll see names like LinkedIn, Fiverr, and Notion. All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in.

Put these same names on a sports podcast like Pardon My Take, and they may well fall flat.  

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. It ensures you’re targeting the right companies with an offer that makes sense for both parties.  

A sponsorship strategy should cover five areas:

1. Assets
2. Audience data
3. Asset valuation
4. Activations
5. Market identification

1. Assets

Your assets are what you can offer to a sponsor to get them in front of your audience.

Your most obvious asset is the product itself. But it pays to think beyond that. Look at every point of contact with your audience as a potential asset, and build an inventory that can be put to sponsors.

This might include things like:

• Website
• Social media banners and content
• Newsletters
• Digital and traditional media advertising
• Naming rights of a building
• Event sponsorship
• Speaking opportunities
• Exhibitor opportunities
• Access to influencers

As well as what you already have, think about the assets you’ll be building with corporate sponsorship funding. 

For example, if you’re publishing a book you might run a book tour that allows sponsors to access physical audiences. Or you might create an event or course related to your product that sponsors can attach their names to.

As you build out your list of assets, do it with your audience in mind. If what you’re producing resonates with consumers, it will appeal to sponsors. 

2. Audience data

Sponsors will have different reasons for backing your…

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