Category: Marketing

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. And these also just happen to be the ingredients for success amidst a global pandemic, which is why the demand for passionate people in this space has never been higher.

In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner).

Why Digital Marketing and Why Now?

Digital marketing has drastically evolved over the last decade and continues to change with each new iteration of our favorite platforms and analysis tools. But no matter what changes may come in the future, one thing is clear, digital marketing will continue to thrive. 

This is due to the large number of new businesses being created every single day. About 4.3 million new business applications were filed in 2020 in the U.S. alone. That’s 4 million new businesses that now need help with creating and growing their digital presence. So it’s no surprise that interest in this career path has been rapidly rising along with the demand for these skills.

Between September 2020 and March 2021, LinkedIn reported seeing a 63% increase in marketing jobs listed on the platform compared to the previous period. And five of the top ten jobs listed were in the digital or media space. 

LinkedIn has also reported a rise in employers advertising flexible work arrangements for marketing contractors and interns, along with a 457% global increase in remote work listings overall. 

This means that not only is there an increase in demand for people working in digital marketing, but employers are significantly more open to people working for them in whatever way suits them best. 

We’re no longer (necessarily) bound by the 9-5 workday, full-time working relationships, or even being in the same geographic location as our employers. We can work when we want, how we want, and from wherever we want. 

So we now know there’s demand and flexibility – next, let’s get into what it really means to be a beginner in the world of digital marketing.

Digital Marketing is Incredibly Beginner-Friendly

Some of the most brilliant digital marketers you’ll come across have no formal qualifications in the marketing field. But what they do have are skills, passion, and practical experience built through determination and a willingness to work from the ground up. 

And that’s because unlike in many other fields, people looking for talent in this space don’t place nearly as much importance on having decades of experience or years of formal training on your resume. Digital marketing itself hasn’t even been around for that long, and many universities and colleges still don’t offer practical training on the subject. The marketing world is evolving so quickly that by the time you finish a four-year degree on the subject, you would have to begin all over…

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Entrepreneur, Jack Ross, talks about how he used Instagram and active community engagement to get his start up CommunityAustin.com off the ground in record time!

https://communityaustin.com/

https://www.instagram.com/communityaustin/

WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/

Highlight from our Blog: https://www.digitalmarketer.com/blog/the-1-reason-why-you-havent-embraced-digital-marketing-yet/

Related DigitalMarketer Course: https://www.digitalmarketer.com/lp/training/social-community-mastery/

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A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier.

Done right, it’s a deal maker. Done badly, you risk losing sales.

In this article, you’ll learn what makes a compelling demo. We’ll look at the important principles and break down how successful companies use demos to engage prospects.   

What makes a compelling product demo?

A good product demonstration should do three things:

1. Introduce your product

2. Educate a prospect

3. Convince the prospect to act

All three of these things, however, can be boiled down to one: solving a problem. 

If you can demonstrate how your product makes a user’s life easier, everything else will fall into place. 

This goes for whatever type of demo you’re using: live demo, pre-recorded demo, or real-use demo. Although, the type will dictate how you go about it.

With a live demo, for example, you engage a prospective customer (or customers) in real-time. This gives you the advantage of answering specific questions while showing how your product answers them. 

In a pre-recorded demo, the questions being answered will need to be determined beforehand. This isn’t a bad thing, as it means you’re able to focus on the overarching problems of your target market. You’re also able to set it and leave it, instead of needing a sales team to deliver real-time demos around prospects’ schedules. 

With a real-use demo, a prospect can get hands-on with your product to see how it works for them. On the one hand, this means losing out on personal interactions and showing users exactly how things work. But, on the other hand, it gives them the chance to educate themselves in their own time.

The principles of a great product demo

Let’s look at some of the common traits of compelling product demos.

1. Pre-qualified leads

The best demos know they’re talking to the right audience. They achieve this by pre-qualifying leads.

Pre-qualifying a lead is important for any kind of demo. It helps establish:

• If the prospect fits your ideal buyer profile
• If your product can solve their problems
• If it’s worth following up with the prospect

One simple way to qualify leads is in the sign-up process. Slite does this by asking questions related to the prospect’s company:

This allows salespeople to tailor conversations and demos to their needs.

Ameyo takes a more subtle approach, adding “Business Email” to its sign-up form. 

In his research of 78 SaaS demos, Jake Hatfield found this to be a common trait.

“Based on the data, the consensus is that name, phone, and email are required together—83% of forms required all…

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Businesses looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. 

But, only 17% of businesses have implemented a formal, comprehensive policy. 

Allowing your employees to represent your brand online not only empowers them to be more than just a part of the team, it can also be a great way for your business to reach new audiences.

In this article, we’re going to explore what employee advocacy is, showcase some do’s and don’ts, and walk you through the process of creating your own policy.

Setting up a culture of employee advocacy

Employee advocacy is the promotion of an organization by its employees.

Good employee advocacy helps to paint a positive picture of your business and increase reach and brand awareness by:

• Tapping into each employee’s audience (which helps you get in front of new eyes)
• Making your company look like a good place to do business with (happy employees often represent a good workplace culture)
• Generating more first clicks by leveraging employee networks to become a more trusted, credible, and familiar source

When your employees share your company content and updates on their own social media accounts, it builds social proof. By tapping into your employees’ influence, you’re expanding your reach and setting them up as trusted sources for when future customers reach the decision-making stage.

It also helps to set up a company culture that empowers your employees to become brand ambassadors. This in turn allows them to build their own online presence, establish themselves in the field, and promote their involvement in their roles as a form of self-marketing.

Take a look at creative SEO agency Rise at Seven’s Twitter feed. Nearly every single one of their posts tags or retweets an employee in some way.

The majority of their employees have their job title and the company’s Twitter handle in their Twitter bios.

Further, each one actively engages with the brand—whether it’s retweeting company posts, sharing job openings or posting company news.

This promotes a positive company culture because employees are empowered to publicly share job achievements, publications, and updates. This helps employees to build their own personal brand separate from simply being a Rise at Seven team member.

This isn’t only beneficial to your employees (even though it can be a huge perk). This is also an authentic way to extend your content’s reach.

Prospects…

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Visuals can make or break your performance with Instagram ads. This makes Instagram ad design an essential part of the ad creation and management process.

While copy, strategy, and targeting all matter for Instagram ads, the design of the visual element of the ad itself is crucial. You need strong visuals to capture attention so users stop scrolling through their feed or their Stories. Without that, you’ll never get them to actually take the time to read the copy (let alone click!)

But good news. Instagram ad design can be easy when you have a solid list of best practices, dimensions, and tools to get you started.

10 Instagram Ad Design Tips 

There is no one set way to make an outstanding Instagram Ad, and there’s no hard and fast rulebook that you really need to follow. (Except for Facebook’s advertising rules, you do need to follow those).

That being said, there are a lot of design tips you can choose to incorporate as they’re relevant to your images that can help increase their performance overall.

To keep things simple, we’ve compiled a list of 10 of the best Instagram ad design tips out there that can help you step up your game for any campaign.

1. Use Plenty of Contrasting Colors

This is one of the easiest-to-implement and most reliable Instagram ad design tricks in the book.

Add one or two contrasting colors in your image so that they pop. Contrasting colors can draw the eye in, focusing the user’s gaze exactly where you want it: On your ad.

When it comes to thumb-stopping techniques, this is an easy one, because the user subconsciously will stop to see what is jumping out at them.

2. Keep the Text to a Minimum

Instagram Ads is a part of Facebook’s system, which means they prefer ads with minimum (read: less than 20% of the image) ad text. It’s also a good practice in general. You need your ad to stand out, and blocks of text will be overwhelming, not visually appealing, and not click-worthy.

That being said, some text can absolutely work to your benefit. The ad example below from Coterie shows how to leverage just enough text to benefit you without being overwhelming. “Best diaper + best baby wipe” says it all, and they use “diaper” and “wipe” cues with arrows to focus users on the product.

This is also a great example for how to use contrasting colors in a more neutral color scheme, by the way.

3. Drop the Clutter

We’ve all seen Instagram ad designs that are really shooting for the moon and just trying to fit too much into the image. It may be…

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Weekly Wrap Up: Friday 8/20/2021 – DigitalMarketer Weekly Wrap Up: Friday 8/20/2021 – DigitalMarketer
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There’s more to Twitter marketing than writing engaging Tweets. (Trust us, we wish it was that simple). All the pieces of the puzzle need to fit together, and knowing the best time to post on Twitter is a big one.

So how do you know when to post on Twitter to increase your reach and drive more engagement? 

In this post, we’re going to look at everything you need to know about peak posting times for Twitter, including:

• why publication time matters
• why brands have unique peak posting times
• how to find your own best time to post on Twitter
• universal best times to post on Twitter  

Is there actually a best time to post on Twitter? 

Most social media platforms today don’t have entirely time-based time feeds, and that includes Twitter.

Twitter’s algorithm takes several factors into consideration when compiling each user’s personal feed, prioritizing the following:

• Content that’s similar to what the user has interacted with
• Content from profiles that the user frequently interacts with
• Tweets that have already gotten a high number of Retweets, responses, or shares
• Timeliness, with more recent content given a competitive edge

Timeliness is, of course, the part that we’re going to focus on here. While it’s not the only factor that impacts where your content appears in a users’ feed, it is a factor.

If you’re able to post close to when your audience will be online and active, your Tweet has a better chance of gaining early visibility, which can, in turn, lead to higher engagement. And higher engagement can result in wider reach and more impact. 

What are the universal best times to post on Twitter? 

While every brand will have its own unique peak posting times (we’ll discuss this in a minute), there are some general good practices that apply across the board.

If you want to test out posting at new times, are looking to expand your reach to new audiences, or have a relatively young account without a lot of data, starting with general best posting times is a good call.

While this will shift over time based on changes in user behavior, we know that currently, the best time to post on Twitter is 8:00 AM on Mondays and Thursdays.

The Hootsuite social team experimented with different posting times and found slightly broader results: for their account, the peak posting times were weekdays at 6-9 AM PST.

This is when Twitter users start their day, and since Twitter is a news-based platform, it makes sense that users would sign in in the morning to see what’s new, check for notifications, and potentially even engage with Tweets on their daily commute or over morning coffee. 

That being said, it may be a good idea to sprinkle content throughout the day even if you’re posting most heavily during the morning hours.

…

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