The Type Of Hobbies That Make You Happier

For the study, 582 people described strategies for improving their well-being.

People who take up hobbies or interests that involve other people are happier one year later, research finds.

In comparison to those using non-social strategies, the socially focused were more satisfied with life.

Ms Julia Rohrer, the study’s first author, said:

“Our research showed that people who came up with ‘well-being’ strategies that involved other people were more satisfied with their lives one year later — even after taking into account that they were marginally happier to begin with.

In contrast, people who came up with strategies that did not explicitly involve others remained, on average, as satisfied as they were.”

For the study, 582 people described strategies for improving their well-being.

Some suggested non-social things like giving up smoking.

Others chose social things like spending more time with their family and friends or helping others.

The life satisfaction of those choosing nonsocial things remained the same one year later, while those who chose social things saw improvements in life satisfaction.

Ms Rohrer said:

“Many people are interested in becoming happier, but there is a lack of evidence regarding the long term effects of pursuing happiness through various types of activities.

After all, there’s no guarantee that trying to become happier doesn’t make you more miserable in the end.

I think our study partly fills that gap in the literature, although more research with a longitudinal perspective is certainly needed.”

The study was published in the journal Psychological Science (Rohrer et al., 2018).

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Money Down the Drain: 5 Google Ad Mistakes You Need to Fix

Imagine you are a chef trying to cook a delicious meal. You have all the ingredients you need, but if you don’t follow the recipe correctly, your dish is likely to turn out subpar. The same is true with Google Ads. Even if you have a great product or service to offer, if you don’t set up your campaigns correctly, you’re not going to get the results you want.

After auditing literally 1000s of Google ad accounts at my agency Digital Street, even the top-spending ad accounts have one or more of these costly mistakes.

The numero uno on the list is:

1. Conversion Tracking Not Set-up Properly: The Blindfolded Marketer

Imagine walking into a labyrinth without a map or any sense of direction. That’s exactly what happens when you neglect to set up conversion tracking. Without conversion tracking, you’re merely guessing which campaigns, keywords, or ads are generating actual results. It’s like wandering in the dark, hoping for the best.

 Let’s say you’re running an e-commerce business, and your goal is to drive online sales. By implementing conversion tracking, you can track and attribute sales to specific ads or keywords. Without it, you’re left unaware of which campaigns contribute to your revenue, making optimization an uphill battle.

2. Irrelevant or Excessive Keywords: The Scatterbrained Advertiser

When it comes to keyword selection, quality trumps quantity. Overloading your campaigns with irrelevant or excessive keywords will not only drain your budget but also dilute your targeting efforts. Remember, relevance is the key to capturing the attention of potential customers.

Suppose you’re promoting a luxury travel agency specializing in exotic destinations. Using keywords like “cheap flights” or “budget accommodations” would attract budget-conscious travelers, not your desired high-end clientele. Instead, focus on terms like “luxury travel packages” or “exclusive resorts” to target the right audience.

 Studies indicate that narrowing down your keyword list to 10-20 highly relevant keywords can increase click-through rates by up to 200%. Quality beats quantity every time!

3. Neglecting Negative Keywords: The Wasted Impressions

Imagine if your ads were shown to people searching for something entirely different from what you offer. That’s where negative keywords come in. Failure to utilize negative keywords can result in wasted impressions, clicks, and ultimately, wasted budget.

Let’s say you’re selling premium dog food and want to target dog owners looking for healthy options. By adding “cat” as a negative keyword, you prevent your ads from showing to people searching for cat-related products. This way, you ensure your ads are displayed only to those genuinely interested in your dog food.

Including negative keywords can decrease your cost-per-click (CPC) by up to 50%, maximizing your ad spend and filtering out irrelevant clicks. Don’t let your budget go to waste!

4. Search Copy: The Bland & Boring Approach

Your ad copy is the hook that reels in potential customers. However, if it…

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Leadership is Stewardship – Leadership Freak

Leadership is Stewardship

A friend and client asked me what I’ve learned about stewardship. I wish there was more interest in stewardship because leaders are stewards.

I shifted the language from ‘learned’ to ‘learning’ when I texted back. People who think they’ve learned haven’t. We’re always learning and relearning.

Leadership quote; Leadership is stewardship. Image of a person pruing a plant.Leadership quote; Leadership is stewardship. Image of a person pruing a plant.

Stewardship and the merger:

A leader in the financial sector told me she knew the merger was benefiting a few. The few receiving benefit are jerk-holes, not stewards. Self-interest is secondary to stewards.

5 things I’m learning about stewardship:

#1. Care.

Exploitation, short-term advantage, and abusing people are repulsive to stewards. Sustainable advantage takes priority over short-term personal advantage.

Self-care is the means to caring for others.

#2. Entrusted.

People aren’t tools. Stewards are entrusted with people. Steward-leaders obsess about maximizing talent. You can’t control results but you can control how you treat people.

#3. Trust.

At the least, you keep learning to trust people. When you trust people, they dare to trust you. In a deeper sense, you learn to trust God with yourself and others. When you don’t believe in God, you still learn to trust people.

#4. Behaviors.

Identity determines behavior. Define stewardship and you discover the way ethical leaders act.

#5. Honor.

The success of others is the steward’s honor. The light shines on others.

Stewardship and confidence:

This post is longer than the text I sent my friend, but my text included another item. I told him I’m learning, “My way of seeing is relevant. I have a place.”

Stewards come to believe in their own relevance. A steward’s place in the world is helping others see their place. You don’t need glory. You show up to serve.

What are you learning about stewardship?

Still curious:

The 12 Assets That Elevate and Expand Every Leader’s Influence – This post explains 12 assets stewards manage.

Stewardship Definition & Meaning

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The Drink That Reduces Body Fat And Diabetes Risk

The amount of this drink that keeps you slender and lowers the risk of  type 2 diabetes.

Higher blood levels of caffeine might help people to stay in shape, plus reduces the risk of type 2 diabetes.

Previous studies have found that drinking coffee leads to weight loss and lowers the odds of diabetes and genetic evidence now supports the findings.

Caffeine has the ability to break down body fat, hence people with higher plasma caffeine concentrations tend to be slimmer and less likely to suffer from diabetes and obesity.

Observational studies suggest that drinking 3 to 5 cups of coffee a day is linked to lower type 2 diabetes and cardiovascular disease including coronary heart disease and stroke.

A cup of coffee normally has 70 to 150 mg caffeine, making it a very good source of the bitter substance.

However, observational studies can be influenced by other factors so it is hard to say if caffeine alone or together with other compounds in caffeinated foods and drinks have such effects.

The current study used a method involving genetic evidence to find out the effect of caffeine on body fat, type 2 diabetes, and cardiovascular disease.

The results indicate that genetically predicted higher blood levels of caffeine was associated with lower weight and body fat percentage (BMI).

The weight loss from caffeine led to a lower risk of type 2 diabetes.

Caffeine levels, though, had no strong effect on cardiovascular disease including heart failure, atrial fibrillation, ischaemic heart disease, and stroke.

Caffeine, due to its thermogenic effects, has been shown to improve metabolism, increase fat burning, and control appetite.

For instance, a 100 mg caffeine intake would increase energy expenditure by 100 calories per day which helps towards weight loss.

The authors wrote:

“Our Mendelian randomization finding suggests that caffeine might, at least in part, explain the inverse association between coffee consumption and risk of type 2 diabetes.

Randomized controlled trials are warranted to assess whether non-caloric caffeine containing beverages might play a role in reducing the risk of obesity and type 2 diabetes.”

The study was published in BMJ Medicine (Larsson et al., 2023).

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This Breathing Exercise Reduces Alzheimer’s Toxins In The Blood (M)

People in the experiment who did this breathing exercise — both young and old — had lower levels of amyloid beta circulating in their bloodstreams.


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The Sign In Your Eyes That Reveals Higher IQ

Fluid intelligence is the ability to solve problems, apply logic and identify patterns.

Having larger pupils is linked to higher fluid intelligence, a study finds.

Fluid intelligence is the ability to solve problems, apply logic and identify patterns.

It is contrasted with crystallised intelligence, which involves using skills, knowledge and experience.

The differences are visible to the unaided eye, despite the relatively small size of the pupils.

The pupils are the black part in the centre of the eye.

They open and close in response to the amount of light falling on them.

The pupils also respond to how much work the brain is doing and other psychological factors.

The study’s authors explain:

“Starting in the 1960s it became apparent to psychologists that the size of the pupil is related to more than just the amount of light entering the eyes.

Pupil size also reflects internal mental processes.

For instance, in a simple memory span task, pupil size precisely tracks changes in memory load, dilating with each new item held in memory and constricting as each item is subsequently recalled.”

Dilated pupils have been shown to reflect when a person’s brain is overloaded with information, how interested a person is in what is being said to them, whether they are in pain and much more.

Measuring pupils

For the study, 40 people’s baseline pupil size was measured — half were in the top quartile for intelligence, the other half in the bottom quartile.

Baseline pupil size is measured when a person is sitting down, not doing too much.

The authors describe the results:

“…we have shown that large differences in baseline pupil size, even observable to the unaided eye, exist between high and low cognitive ability individuals engaged in a cognitively demanding task and cannot be explained by differences in mental effort.”

The study was published in the journal Cognitive Psychology (Tsukahara et al., 2016).

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Top 12 Digital Marketing Trends in 2023 You Should Know

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.

But, as digital marketers or business owners, it can get a little challenging to catch up with everything happening so fast.

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023.

From advances in AI to leveraging content marketing and influencer collaborations, these strategies have the potential to amp up your marketing efforts and build a winning digital marketing strategy for your business.

So let’s take a deep dive into each one of them and help you become more strategic about how best to capitalize on modern technologies!

12 Top Digital Marketing Trends

Here is a list of the top digital marketing trends with  detailed insights you need to pay attention to in 2023:

1. Artificial Intelligence & Machine Learning

The use of AI and machine learning is probably the most popular trend, which is gaining traction in digital marketing at the moment.

With algorithms controlling what social media posts you engage with, which search results surface, and even determining the ads that appear before your eyes, AI-driven marketing ensures a tailored experience for customers everywhere.

This amazing technology can help organizations optimize their marketing campaigns with predictive analytics and advanced data insights.

Plus, AI can also be used to automate mundane tasks such as content curation, customer segmentation, & personalization to facilitate better engagement with customers.

AI content creation tools such as Jasper, ChatGPT, and Midjourney are already revolutionizing how digital marketers create written content and images at 10x speed.

This is definitely going to be one of the hottest trends in advertising in the coming years.

2. Immersive Experiences

Immersive experiences are becoming an increasingly important part of digital marketing these days as they enable customers to interact with a brand on a more personal level.

Customers today don’t just want to browse through products. Instead, they look for an emotionally engaging experience that adds to their overall satisfaction.

Some of the best tools to offer immersive experiences are:

Virtual Reality – VR helps customers immerse themselves in a virtual environment and see what it would be like if the product was bought.

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Augmented Reality – AR helps customers to virtually experience the product in their own physical environment.

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Tap the Power of Short Series

Tap the Power of Short Series

Mini-series are fun. You’re done in 6 episodes. If you like long shows watch reruns of Guiding Light. It’s the longest running TV/radio series in the world (1937 – 2009) with 18,262 episodes.

A series takes you somewhere.

A small sequence of compromises makes the next compromise easier. A small chain of gratitude refreshes your attitude.

Tap the power of short series:

#1. You learn to do by doing.

You can’t wish your way out of fear of rejection. Learn to face rejection by facing rejection. Jia Jiang learned to face rejection in 100 days by seeking rejection. (Rejection Proof)

You overcome stage fright by getting on stage. There are no practice games for leaders. You learn to lead by leading.

Wouldn’t it be great if wishing led to learning?

Desire without action is frustration. You aspire to lead but find excuses to wait. You can’t learn to lead by sitting on the couch watching reruns of Guiding Light.

Leadership quote: Create the flywheel effect with a series of tiny wins. Image of a flywheel.Leadership quote: Create the flywheel effect with a series of tiny wins. Image of a flywheel.

#2. Choose serial actions intentionally.

Thank goodness we can do things without thinking.

One of the best classes I took in high school was typing. I type without thinking about how to move my fingers. Useful habits develop from a series of connected actions.

Habits are a series of related actions that become second nature.

  1. Notice ‘natural’ responses. How are they helping you become your best self?
  2. Learn tough aspects of leadership by doing tough things in a series of small actions.

Habits are dangerous. Eating while watching TV on the couch is my favorite unhealthy habit. We tend to develop unnoticed habits for dealing with stress, anger, or risk.

Leadership quote: The way you get up is the way you show up. Image of a person blow-drying their hair.Leadership quote: The way you get up is the way you show up. Image of a person blow-drying their hair.

#3. Notice your decisions.

Begin growth by noticing the impact of day-to-day decisions.

  1. How are your small decisions enhancing your contribution?
  2. What do you naturally avoid? How is it helpful or harmful?

Still curious:

5 Morning Habits You Need to Stop Today (90 second read)

5 Steps to Making Habits that Create Your Future

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The Diet That Prevents Prostate Cancer And Speeds Recovery

The nutrients that may halt one of the deadliest cancers in men and speed up their recovery after radiotherapy.

Foods rich in certain micronutrients along with colourful fruits and vegetables may fend off prostate cancer and minimise the damaging effects of radiotherapy.

Scientists from the University of South Australia reveal that prostate cancer patients are more likely to have low blood levels of selenium, lutein, lycopene, alpha-carotene, and beta-carotene.

They found that men with low levels of these micronutrients are at twice the risk of prostate cancer.

In contrast, higher blood levels of iron, sulphur, and calcium doubled the risk, a result of the Western diet which is deficient in plant foods and rich in meat.

Nearly 50 percent of prostate cancer patients undergo radiation therapy, increased DNA damage was linked to selenium and lycopene deficiency.

A diet rich in green leafy vegetables and colourful fruits containing carotenoids (lutein, zeaxanthin, lycopene, alpha-carotene, and beta-carotene) provides many health benefits such as reduced cancer and heart disease risks.

Examples of carotenoid-rich foods are kale, spinach, broccoli, carrots, sweet potatoes, pumpkin, squash, tomatoes, papayas, grapes, melons, and peaches.

Foods rich in selenium include brazil nuts, cashew nuts, eggs, pumpkin seeds, tuna, sardines, prawns, baked beans, and brown rice.

Dr Permal Deo, study co-author hinted that the best way to obtain selenium and lycopene from foods is from natural sources as opposed to supplements:

“Our recommendation is to adopt a Mediterranean diet enlisting the help of a dietician because people absorb nutrients in different ways, depending on the food, the digestive system, the person’s genotype and possibly their microbiome.”

The research found that prostate cancer risk was increased among men with lycopene levels lower than 0.25 micrograms per millilitre and selenium levels lower than 120 microgram per litre, also they were more vulnerable to radiotherapy.

Prostate cancer is one of the deadliest cancers in men but until now the impact of nutritional deficiencies on this disease have not been thoroughly investigated.

Dr Deo added:

“There is strong evidence that being overweight and tall increases the risk of prostate cancer.

Diets high in dairy products and low in vitamin E may also increase the risk but the evidence is less clear.”

Wheat germ oil, sunflower seeds, almonds, hazelnuts, peanuts, avocado, Swiss chard, mango, kiwifruit, salmon, and eggs are amongst those foods high in vitamin E.

The studies were published in the journal Cancers (Dhillon et al., 2023; Dhillon et al., 2023).

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Set Relationship Goals When Employee Retention Matters

Set Relationship Goals When Employee Retention Matters

Employee retention is a misguided goal when leaders neglect relationships.

Retention is about relationships. It’s normal to set results goals. It’s leadership to set relationship goals.

How can you make working with you delightful, even in high stress environments?

Leadership quote: Retention is about relationships. Image of a group around a campfire. Leadership quote: Retention is about relationships. Image of a group around a campfire.

Goals for enabling retention through relationship:

#1. Encourage belonging goals.

  1. Know and celebrate the top strengths of everyone on the team.
  2. Assign projects based on strengths.
  3. Honor difference. Diversity is meaningless if everyone is the same.
  4. Listen without judgement.
  5. Say, “Tell me more,” regularly.

#2. Demonstrate support goals.

  1. Ask, “How can I help?”
  2. Practice empathy. Reflect on what it’s like to sit across from you.
  3. Reflect on times you felt supported. How can you practice those behaviors with others?
  4. Honor initiative and effort.

Employee retention includes meaningful work. Image of a flamingo with its head in the water.Employee retention includes meaningful work. Image of a flamingo with its head in the water.

#3. Elevate purpose goals.

  1. Share customer stories.
  2. Speak about mission regularly. What’s the mission of your organization? Your team? How can you talk about it regularly?
  3. Connect values with work. How do daily tasks and goals reflect the values of your organization?
  4. Create opportunities for team members to build relationships with each other.

#4. Build trust goals.

  1. Share lessons you’ve learned from mistakes.
  2. Give honest, forward-facing feedback with respect and optimism.
  3. Hold yourself accountable.

#5. Remember personal information goals.

  1. Speak people’s names with kindness in your voice.
  2. Bring up family in conversation.
  3.  Ask about important experiences.

#6. Show respect goals.

  1. When high performers set aggressive goals, occasionally suggest they lighten up on themselves.
  2. Notice when their eyes go bright.
  3. Support growth and development.

#7. Share authority goals.

  1. Ask competent people, “If you made this decision, what would you do next?” Follow with, “That sounds great. Go for it.”
  2. Try the ‘Intend to’ method.
  3. Delegate to people striving to get ahead.

Bonus: Have fun.

What relationship-focused goals can you develop for yourself today (Based on this post)?

What connection do you see between relationships and retention?

Still curious:

My Best Relationship Advice for Leaders

How to Build Real Relationships at Work (

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