Month: January 2023

The human brain processes visual content faster than any other type of content. Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too.

With most people unable to concentrate for long periods, video content delivers the intended message quickly and in a manner that’s easy to digest. 

What’s more?

It helps break down complex issues into easy-to-understand concepts for the target audience. 

Marketers continue to enjoy success with video content marketing, with up to 92% saying it’s an important part of their marketing strategy. 

Image via Wyzowl

That said, creating video content can be an expensive affair. Many small businesses have shied away from video content marketing because of the high costs associated with traditional video making. 

So, is there an inexpensive way to create video content for marketing? 

Yes, there is. 

In this article, we will share several tips on how you can create video marketing content on a budget. 

Let’s get started.

Creating Video Marketing Content on a Budget

Over the years, video making tools have become more accessible to digital marketers and small businesses.

At the moment, anybody can create video content without any expertise and use it for contactless marketing. 

However, a video created with a small budget doesn’t mean it’s of poor quality. Lots of budget videos look polished and professional like the expensive video marketing content out there.

Ready to create video marketing content on a budget?

Whether you have nothing to spend or have a few dollars at your disposal, here’s how you can create great marketing videos for your next campaign. 

Use Your Phone

The most affordable video making tool sits in your pocket. If YouTube superstars use it to create amazing content, then it’s good enough for your marketing content as well. 

Using a smartphone to shoot videos is one way to reduce your marketing payments. Most smartphones come with high quality built-in cameras that can be used to create video marketing content.

To get the most out of your smartphone when creating content, the following tips come in handy:

• Use a tripod – Be sure to use a tripod when shooting from an elevated position. There are many affordable options online if you need a tripod for your video shoots. 
• Stay near the phone when recording – Smartphones don’t have powerful microphones and this can affect the voice quality of your video. Ensure you are close to the phone when recording to capture sounds clearly. You could also use an external microphone.
• Don’t use your phone’s digital zoom – Since your smartphone might not have a zoom lens, you risk shooting a low-quality video when you use your device’s digital…

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There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. 

However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well. Part of that success comes from understanding and following the industry’s best practices.  

Now, before we dive into best practices for 2023, let’s quickly run through foundational content marketing principles you need to follow regardless of the year on your calendar.

The Core Principles of Content Marketing 

Even if you follow best practices discussed later in the article, your content marketing strategies are bound to crumble without good foundations.

Understand Your Target Audience

Behind every successful marketing campaign there is a marketer that carefully analyzed their target audience. The exceptions are mostly blind luck and not something you should bet on.

Having an intimate knowledge of you target audience helps you:

• focus on the right content distribution channels
• adjust style and tone of voice to create greater emotional connection
• create content that helps solve actual problems your target audience has
• zero in on customers pain points and increase conversions rates

Furthermore, you need to keep in mind that your target audience aren’t just the people that are using your product or services. The pool is often much wider, forcing you to also target people who your customers take advice from (influencers), as well as the people they need to get approval from (decision makers).

Set Realistic Goals and Plan of Action

The same research mentioned in the intro states that 73% of B2B marketers have a marketing strategy, with 40% having the strategy written down.

I would argue that this research actually shows how only 40% of marketers have a marketing strategy. Because if it is not written down, there is little accountability, and it is generally too complex to just sit in one person’s head.

Defining realistic marketing goals and metrics is challenging. When you are doing it for the first time, you are going to miss with your estimates. Probably by a lot.

My advice is to get down and dirty. 

First, watch who you are comparing yourself with. Your marketing budget is likely to be much smaller than top dogs in your niche. Instead of picking a fight with them right off the bat, aim to surpass companies that are just one or two levels above your weight category.

Secondly, be sure to outline the steps you need to take to reach your goals. Increasing organic traffic by 50% in 12 months is a fine goal. However, don’t stop there. Break it down. Define how many content pieces you need to publish and how many backlinks do…

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