The Type of Singing That Boosts Mood, Immune Function and Reduces Stress (M)

One hour of this type of singing can improve mood, immune function and more…

Singing in a choir for only one hour can improve mood, reduce stress and even boost immune proteins, a study finds.

The largest improvements in mood were seen among those suffering with the greatest level of depression and lowest mental wellbeing.

The research involved 193 people whose lives had been touched by cancer and who were members of five different choirs.

Dr Ian Lewis, one of the study’s authors, said:

“These are really exciting findings.

We have been building a body of evidence over the past six years to show that singing in a choir can have a range of social, emotional and psychological benefits, and now we can see it has biological effects too.

We’ve long heard anecdotal evidence that singing in a choir makes people feel good, but this is the first time it’s been demonstrated that the immune system can be affected by singing.

It’s really exciting and could enhance the way we support people with cancer in the future.”

Dr Daisy Fancourt, the study’s first author, said:

“Many people affected by cancer can experience psychological difficulties such as stress, anxiety and depression.

Research has demonstrated that these can suppress immune activity, at a time when patients need as much support as they can get from their immune system.

This research is exciting as it suggests that an activity as simple as singing could reduce some of this stress-induced suppression, helping to improve wellbeing and quality of life amongst patients and put them in the best position to receive treatment.”

Diane Raybould, 64, who was diagnosed with breast cancer and has been singing in a choir since 2010, said:

“Singing in the choir is about more than just enjoyment, it genuinely makes you feel better.

The choir leaders play a huge part of course, but so does the support of the other choir members, the inspirational programme and uplifting songs.

The choir is a family, simple as that.

Having cancer and losing someone to cancer can be very isolating.

With the choir, you can share experiences openly and that is hugely important.”

The study was published in the journal eCancer Medicalscience (Fancourt et al., 2016).

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How the Example of Billionaires Leads People Astray

How the Example of Billionaires Leads People Astray

Smart people fail when they wrongly follow the example of billionaires. Take Oprah Winfrey for example.

The example of billionaires might lead you astray. Image of a dog pulling back.The example of billionaires might lead you astray. Image of a dog pulling back.

The example of billionaires:

Oprah Winfrey:

Oprah didn’t find broadcasting. It found her.

Opra’s first exposure to radio happened after she won the Miss Fire Prevention Contest in Tennessee. See her audition on YouTube.

She showed up at WVOL in Nashville, Tennessee to gather her prize. The local DJ saw her fascination with the equipment and asked,

“Have you ever heard your voice on tape?”

“Think you could read this?” he asked.

“He tore some wire copy, adjusted the mic, and rolled tape as I began to speak. I hadn’t finished three sentences before he called for another guy, then another, to ‘come listen to this kid read.’”

Oprah left WVOL with her first job in broadcasting. She was a senior in high school.

Your perfect opportunity will likely find you while you're doing something else. Image of a child looking away.Your perfect opportunity will likely find you while you're doing something else. Image of a child looking away.

Wrong conclusion:

Oprah Winfrey didn’t seek her first job in broadcasting. It found her. It was probably inevitable. She attended Tennessee State University on a full scholarship after winning a public speaking competition.

The example of billionaires might lead you astray.

The example of billionaires in tech:

Bill Gates, Mark Zuckerberg, Michael Dell, Jack Dorsey, Larry Ellison, and Steve Jobs are/were billionaires. More remarkably, they all dropped out of college.

There are 2,668 billionaires in the world. (Forbes)

Don’t drop out of college because a few billionaires did. Millions of students drop out of college, only a handful become billionaires.

In 2017 Forbes reported that 84% of the 400 richest people in the world have college degrees. Compare that to 37.9% age 25 and older who have college degrees in the U.S. (Pew)

Happy accidents:

People often say, “I didn’t set out to become a ….”

Your perfect opportunity will likely find you while you’re doing something else.

Still curious:

3 Ways Tom Brady Is Extraordinary and You Can Be Too

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The Personality Trait Linked To More Weight Loss

The Personality Trait Linked To More Weight Loss post imageThe Personality Trait Linked To More Weight Loss post image

People with this trait find it easier to lose weight.

Being pessimistic and self-aware is linked to greater weight loss, research finds.

People who prefer to look at the facts and to consider alternatives do better when they try to lose weight.

In contrast, those who approach weight loss with childish optimism are doomed to fail.

The conclusion comes from a study of 101 obese people who were given combined counselling, nutrition and exercise therapy.

The results showed that people who were optimistic at the start of the six month trial found it harder to lose weight.

However, people who successfully lost weight did become more optimistic as time went on, even if they started out pessimistic.

A second key to weight loss is self-awareness.

It is important to be aware of what triggers eating and to be gathering information about what changes are working and what are not.

The authors write:

“It is important to enhance patients’ self-effectiveness and self-control in order to reduce psychological stress and to maintain the weight loss.

The weight loss should be attributed not simply to the intervention of the clinical psychologists but to the total effect of the intervention of a holistic medical care team.”

The study was published in the journal BioPsychoSocial Medicine (Saito et al., 2009).

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Upselling and Cross-selling: 8 Examples and Why They Work

Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022

Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on.

These tactics are upselling and cross-selling (respectively). While both effectively drive revenue and enhance the customer experience, upselling is ideal for companies with a single product or freemium model.

In this article, we’ll show you how six companies employ the best upselling strategies. Then we’ll tell you how to do it yourself so you’re not leaving money on the table.

1. How Calendly deploys FOMO

It’s hard to sell customers on something they don’t know they need. Sometimes users need to experience your product, get a feel for it, get invested in it, before they’re convinced they want it.

Furthermore, upselling doesn’t exclusively occur at checkout. It’s not about selling additional products (this is cross-selling), nor is it only for selling more expensive items to happy existing customers. 

In Calendly’s case, the scheduling tool’s upsell is teased for new customers in the free trial stage.

Screenshot of Calendly Free Trial FeaturesScreenshot of Calendly Free Trial Features

Calendly uses a freemium model, offering a free tier and encouraging users to upgrade for access to advanced features.

The company has cleverly powered growth (to the tune of $3bn) with upsells in the earliest stages of the user journey.

Instead of waiting for users to need their advanced features, Calendly gives access to everything for a limited time.

This works like test driving a car, playing on two unconscious psychological biases called the endowment effect and loss aversion. The endowment effect causes us to value items that we already have higher than those we don’t have. 

Loss aversion explains why we fear losing something more than we enjoy gaining the same thing.

In the case of Calendly, once users become used to having these advanced features (such as creating multiple calendars or scheduling by priority) they’re less likely to want to give them up. 

Likewise, users will feel inclined to avoid giving up the features (more so than they would feel inclined to sign up to get them without having first experienced them).

Calendly helps their users see the value in their advanced features by giving them free, full access straight away. It then reminds them when they’ll lose those features if they don’t choose to upgrade.

Screenshot of Calendly Billing PageScreenshot of Calendly Billing Page

If you’re growing a freemium SaaS company, consider offering access to your full suite of features upfront. Demonstrate to users how your product can help them solve problems and fulfill jobs to be done (JTBD) by allowing them to try it themselves.

Once this trial is ended,…

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The Loving-Kindness Strategy That Will Make You Happier

A 12-minute exercise that boosts happiness and empathy while reducing anxiety.

Wishing happiness for others, and really meaning it, makes people feel happier themselves, research finds.

Instead of focusing inwards, sending loving-kindness outwards can work magic.

People who did this for just 12 minutes felt happier than those who concentrated on how they were better off than others.

It also reduced anxiety and boosted empathy.

Professor Douglas Gentile, the study’s first author, said:

“Walking around and offering kindness to others in the world reduces anxiety and increases happiness and feelings of social connection.

It’s a simple strategy that doesn’t take a lot of time that you can incorporate into your daily activities.”

For the study, young people were split into three different groups and each tried a different strategy for feeling happier:

  • Loving-kindness: looking at others and sincerely wishing them happiness.
  • Interconnectedness: considering people’s connections to each other.
  • Comparing oneself favourably to others: thinking about how one is better off than other people.

All were compared to a control group.

The results showed that people who practiced loving-kindness felt happier themselves, were less anxious and more caring and empathetic.

In contrast, those who compared themselves to others felt less caring, connected and empathetic.

Dr Dawn Sweet, study co-author, explained:

“At its core, downward social comparison is a competitive strategy.

That’s not to say it can’t have some benefit, but competitive mindsets have been linked to stress, anxiety and depression.”

Loving-kindness is effective, whatever your personality type, Lanmiao He, study co-author, said:

“This simple practice is valuable regardless of your personality type.

Extending loving-kindness to others worked equally well to reduce anxiety, increase happiness, empathy and feelings of social connection.”

Social media tends to encourage social comparisons, said Professor Gentile:

“It is almost impossible not to make comparisons on social media.

Our study didn’t test this, but we often feel envy, jealousy, anger or disappointment in response to what we see on social media, and those emotions disrupt our sense of well-being.”

The study was published in the Journal of Happiness Studies (Gentile et al., 2019).

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Episode 1781 Scott Adams: The News Is Perfectly Constructed Today. Come Savor It With Me

Episode 1781 Scott Adams: The News Is Perfectly Constructed Today. Come Savor It With Me

Content:

  • Pending recession is a good (necessary) thing
  • Larry Summers economic prediction
  • Why do Dems blame everything on Putin?
  • 2000 Mules update
  • Too many lawyers, to few engineers in government
  • NATO member Lithuania, provoking Russia
  • If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topicsto build your talent stack, please see scottadams.locals.com for full access to that secret treasure.

Podcast: Play in new window | Download

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How to Create a Marketing Playbook for Consistent Campaigns

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic.

Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. 

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads.

A marketing playbook helps you achieve brand consistency across channels and campaigns.

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities.

A marketing playbook gets everyone on the same page

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign.

It’s a concept borrowed from American football, where a coach has a folder of plays to defeat the opposition in different situations. 

In the coach’s playbook, every player knows their role and what they must do to make the play work. This helps players achieve objectives consistently, even when team members change.

Marketing Playbook ScreenshotMarketing Playbook Screenshot

Marketing playbooks work the same. They map out a repeatable process to avoid chaos and confusion in your team and with customers. 

Take Visme’s guide to asymmetrical balance. Here’s how the guide is promoted on Twitter: 

Screenshot of Visme’s Post about their guide to Asymmetrical BalanceScreenshot of Visme’s Post about their guide to Asymmetrical Balance

The informative, conversational tone and fun imagery are the same as the post on the Visme website:

Screenshot of Visme Blog Post about Asymmtrical Balance on their websiteScreenshot of Visme Blog Post about Asymmtrical Balance on their website

And the same vibe as the video embedded in the guide: 

Screenshot of Youtube Video about Top 15 Graphic Design Tips for BeginnersScreenshot of Youtube Video about Top 15 Graphic Design Tips for Beginners

Visme maintains consistency throughout the customer journey. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution.

This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. 

If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. 

So, how can marketers align every department for a consistent customer experience?

Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. A playbook does exactly this. 

It also…

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