May 2021 - Page 6 of 7 - Jeff Cassman

A Scorecard: Should a decision be fast, or slow?

A Scorecard: Should a decision be fast, or slow?

Continue reading here

How Angel and Venture Capital Funding Shape the Future of Innovation

How Angel and Venture Capital Funding Shape the Future of Innovation [] (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’: new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src= ‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f); })(window,document,’script’,’dataLayer’,’GTM-MM8GNSK’);]]> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish. Cookie settings ACCEPT

Privacy & Cookies Policy

0 ) { powerkitButtonsIds.push( $( this ).attr( ‘data-id’ ) ); } }); // Generate accounts data. var powerkitButtonsData = {}; if( powerkitButtonsIds.length > 0 ) { powerkitButtonsData = { ‘ids’ : powerkitButtonsIds.join(), ‘post_id’ : powerkitButtonsBox.attr( ‘data-post-id’ ), ‘url’ : powerkitButtonsBox.attr( ‘data-share-url’ ), }; } // Get results by REST API. $.ajax({ type: ‘GET’, url: ‘https://startupnation.com/wp-json/social-share/v1/get-shares’, data: powerkitButtonsData, beforeSend: function(){ // Add Loading Class. powerkitButtonsBox.addClass( ‘pk-share-buttons-loading’ ); }, success: function( response ) { if ( ! $.isEmptyObject( response ) && ! response.hasOwnProperty( ‘code’ ) ) { // Accounts loop. $.each( response, function( index, data ) { if ( index !== ‘total_count’ ) { // Find Bsa Item. var powerkitButtonsItem = powerkitButtonsBox.find( ‘.pk-share-buttons-item[data-id=”‘ + index + ‘”]’); // Set Count. if ( data.hasOwnProperty( ‘count’ ) && data.count ) { powerkitButtonsItem.removeClass( ‘pk-share-buttons-no-count’ ).addClass( ‘pk-share-buttons-item-count’ ); powerkitButtonsItem.find( ‘.pk-share-buttons-count’ ).html( data.count ); } else { powerkitButtonsItem.addClass( ‘pk-share-buttons-no-count’ ); } } }); if ( powerkitButtonsBox.hasClass( ‘pk-share-buttons-has-total-counts’ ) && response.hasOwnProperty( ‘total_count’ ) ) { var powerkitButtonsTotalBox = powerkitButtonsBox.find( ‘.pk-share-buttons-total’ ); if ( response.total_count ) { powerkitButtonsTotalBox.find( ‘.pk-share-buttons-count’ ).html( response.total_count ); powerkitButtonsTotalBox.show().removeClass( ‘pk-share-buttons-total-no-count’ ); } } } // Remove Loading Class. powerkitButtonsBox.removeClass( ‘pk-share-buttons-loading’ ); }, error: function() { // Remove Loading Class. powerkitButtonsBox.removeClass( ‘pk-share-buttons-loading’ ); } }); }); }); })(jQuery); ]]>

Continue reading

My Friend Died Last Tuesday

Cy’s wife called Tuesday morning to tell me he passed away between 4 and 5 a.m. My wife and I were enjoying breakfast on the deck. We saw him the week before.

The 11-hour trip to visit Cy didn’t feel good when we were driving, but I’m glad we did it.

Some things feel good after you do them.

Good feelings:

Some things feel good before you do them, anticipating vacation for example.

Some things feel good while you do them, eating ice cream for example.

Some things feel good after you do them, visiting a dying friend for example.

You can feel sad and happy at the same time.

Emotion and hard things:

The hard things in life feel good after you do them.

Bringing up an issue you’ve been putting off doesn’t feel good. But usually it feels good to have the conversation behind you, even if it didn’t go like you hoped.

Sometimes we deal with tough issues because not dealing with them is more painful than dealing with them.

Some things feel good because they’re over.

Asking for forgiveness never feels good until it’s over.

Terminating an employee doesn’t feel good, even if it’s in the best interest of the person.

Preparing for a meeting or presentation doesn’t feel good.

The time it takes to have the oil changed in my truck never feels good. But my truck seems to runs better when I stop procrastinating.

Decisions:

Good feelings are fickle when it comes to the hard things in life.

The uncomfortable feelings you can’t step into stand between meaning and futility.

Warning: Delay often multiplies disappointment and magnifies pain.

What are some things that usually don’t feel good until they’re over?

How are you navigating fickle emotion?

Episode 1377 Scott Adams: Persuasion Lessons For China Trolls, and Lots More

{{options.learnMore}} {{options.dismiss}}’, ”, ”, ” ], cookieName: ‘dilbert_cookieconsent_dismissed’, readystate: ‘interactive’ }; ]]> Episode 1377 Scott Adams: Persuasion Lessons For China Trolls, and Lots More – Scott Adams’ Blog ]]>

Keep reading here

Do You Recognize These 10 Mental Blocks to Creative Thinking?

Do You Recognize These 10 Mental Blocks to Creative Thinking? 18&63,h=A>>12&63,n=A>>6&63,o=63&A,u[l++]=i.charAt(a)+i.charAt(h)+i.charAt(n)+i.charAt(o);while(d ‘ + data.settings.title + ” : ” }}} ]]>

]]> {{{ data.label }}} ]]>

Continue reading here

When “fits and starts” is the most efficient path

When “fits and starts” is the most efficient path

Continue reading here

Here Are 7 Ways to Get More Funding Than Ever Before in the Post-Pandemic Era

Here Are 7 Ways to Get More Funding Than Ever Before in the Post-Pandemic Era [] (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’: new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src= ‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f); })(window,document,’script’,’dataLayer’,’GTM-MM8GNSK’);]]> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish. Cookie settings ACCEPT

Privacy & Cookies Policy

8 Things that Make or Break a Virtual Presentation

Your future is more digital than it ever was. The exponential growth of technology has impacted every aspect of how we live and do business.

One big example: virtual presentations. While virtual meetings are not a new phenomenon, their frequency has increased drastically, largely driven by Covid 19. While the same principles of effective combination apply, the way you apply those principles has changed dramatically.

You will need to be good at virtual presentations to stay even. You will need to be extraordinary at virtual presentations to outpace your competition.

What follows are eight of the most important factors for your success in communicating digitally. Whatever your role, learning how to give a successful virtual presentation is a deal maker or a deal-breaker. Your ability to get the results you desire means becoming a digital presentation virtuoso.

#1 Platform

We define platform as the technology you use. Sometimes that platform—Zoom, GoToMeeting, MicrosoftTeam—is determined for you. If that is the case, always familiarize yourself with that platform and take an online tutorial in advance. Learn at least the basics of what you need to know to meet expectations when using that platform.

We suggest you truly master the platform you use most frequently. Be good at several but masterful at one. Proficiency is important but mastery will set you apart.

#2 Presence

Your presence is how you come across to your digital audience. It includes appearance, demeanor and energy. Have you heard someone refer to another person’s “vibe?” They were probably talking about a combination of these things but ultimately how that person comes across to others.

Authenticity is essential, but that doesn’t mean just being yourself. The best authenticity is about being your best self and making sure that the best aspects of your personality and abilities shine through. That is the essence of digital presence.

Few people like watching themselves, but we suggest you review every major online presentation you make. Your presence predisposes people to like you, respect you and want to listen to you. Lack of it achieves just the opposite.

#3 Performance

This is the essence of what and how you communicate virtually. Are you confident or hesitant? Prepared or perplexed? Performance is the third P we at Virtual Presentations Institute believe in to complete your virtual effectiveness.

This is where in-person and virtual presentations intersect.Your performance is primarily determined by your preparation and practice. A pro never “wings it,” although some people are so prepared and practiced that it looks effortless. There are many things you don’t control, but how well you prepare (determining your objectives, crafting your message and perfecting your platform technology skills) and practice (rehearsals and run-throughs) are two things you completely control.

#4 Message

Stephen Covey famously said, “Begin with the end in mind.” Years later, Simon Sinek wrote his bestselling book, Start with Why. Both are powerful truths about how to craft your message.

Clarify the purpose for the virtual event and your participation in it. Unclear objectives create unclear…

Episode 1378 Scott Adams: UFOs Confirmed, Fake News Tries Erasing Trump’s Obvious Successes, Virus Gain of Function

{{options.learnMore}} {{options.dismiss}}’, ”, ”, ” ], cookieName: ‘dilbert_cookieconsent_dismissed’, readystate: ‘interactive’ }; ]]> Episode 1378 Scott Adams: UFOs Confirmed, Fake News Tries Erasing Trump’s Obvious Successes, Virus Gain of Function – Scott Adams’ Blog ]]>

Keep reading here

12 Facebook Ad Targeting Tips to Increase Your ROAS

Facebook ads is a game where those who know how to target their audience win.

The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead to better ROAS (return on ad spend).

But how can you improve your Facebook ad targeting without losing a lot of money with testing?

This can be tricky. Because while targeting the right people can net you great return on investment, you can also lose all of your investment if you target the wrong people. You either hit or miss. So you need to be very accurate when it comes to determining who’s your target audience and who’s not.

Continue reading for 12 actionable tips that will help you accurately determine your ideal target audience and increase your return on ad spend with the help of hyper-targeted ads.

1. Use Facebook Audience Insights wisely

Facebook Audience Insights offers a ton of valuable data on your Facebook audience including demographics, interests and location. This information can help you create heavily targeted Facebook ad campaigns.

Here’s how to use it:

Go to the Facebook Audience Insights dashboard and select an audience. You can choose between everyone on Facebook or your current followers.
Choose a demographic that fits your target customers. You will be able to learn about their interests, location, job titles, language and so on.
Find out what your target audience is consuming on Facebook. What Pages do they follow? What content categories are they most interested in?
Using the control panel on the left side of the screen, play with the options and narrow down your audience until you’ve found a profitable niche you can sell to. Then, save your audience.

After you’ve saved your audience, click on the Create Ad button in the top right corner of the screen. This will take you to an ad creator, and all of the targeting details will already be filled in for you.

Learn more about this process in our Facebook Audience Insights guide.

2. Leverage Facebook Custom Audience strategies

Facebook Ads Manager allows you to submit your own audience in the form of email lists, phone numbers, landing page visitors and so on. This feature is called Facebook Custom Audiences.

Here, you can further personalize your targeting with custom audiences to put your ads in front of the right people. Leveraging Facebook Custom Audiences offers many conversion opportunities like:

Sending upselling ads to your existing customers.
Excluding existing customers from receiving ads targeted to new prospects.
Targeting people who have already visited your website and giving them a second chance to engage with you (you need a Facebook pixel for this).
Segmenting your target audience and testing different hyper-targeted ads.

…

Continue reading here