Growth Archives - Page 20 of 83

Coupler.io Review – What Makes Coupler.io Great and Where Coupler.io Falls Short

Knowing how to use your data is half the battle—first you have to know how to collect it. And when you have data coming from a plethora of sources, it can be really hard to manage.

Getting a holistic, bird’s-eye view of your business through meaningful data is what allows you to make more informed decisions. Thus, having a central place where you can import multiple streams of data, clean it up and transform it, and then load it into a beautiful, story-telling dashboard or spreadsheet, is paramount.

For these very reasons, Coupler.io is an impressive platform. From its super simple dashboard to its creation of multi-source data flows via LookerStudio integrations, it may have everything you need to analyze all aspects of your business.

Who Coupler.io Is For

Coupler.io is the ideal data platform for anyone drowning in disparate data streams. Whether you’re an entrepreneur juggling multiple business platforms or a marketing analyst tracking cross-channel campaigns, Coupler.io consolidates everything into one intuitive command center.

Say you’re a startup founder trying to get an overview of your entire business operations. You may use Shopify for ecommerce, Slack for team communication, and Google Analytics for website traffic. Manually compiling reports for all of these individually could be a nightmare. With Coupler.io, you can effortlessly integrate data from each source into beautiful dashboards and spreadsheets.

Marketers can use Coupler.io to connect data from digital campaigns, social platforms, and web analytics. It delivers unified insights to pinpoint your most effective strategies. You’ll know in one glance if Facebook ads are driving better ROI than Google ads, and if your…

Should You Start Blogging? 5 Questions to Ask First

Blogging changed my life.

I learned how online marketing worked by building an international affairs blog in college.

Then I started a personal blog on marketing. This got me my first startup marketing job from Neil Patel.

I used that company blog to generate 8,000 leads per month for a SaaS company. Then I switched to an info-product company and used their blog to drive over 40,000 leads per month. These engines fueled multi-million dollar companies.

Then I cofounded Stone Press which manages a blog portfolio. We’ve taken multiple blogs from zero to millions of dollars of revenue per year.

I’m even building a brand new blog from scratch: HR Advice. A first-hand reminder of the anxiety-filled grind that a new blog requires.

So I know a few things about starting and running blogs.

But is this blog journey a good one for you?

Maybe, maybe not.

Before jumping in, ask yourself these questions.

Do You Enjoy Writing?

I get asked all the time by startup founders: “Lars, which channel should I focus on? Blogging? YouTube? LinkedIn? Events? Podcasts?”

And I always give the same answer: pick the channel you can stick with.

The honest truth is that all of our content sucks at the beginning. Take any youtuber, podcaster, streamer, blogging, whatever. Then go look at some of the first stuff they posted.

It’s TERRIBLE.

My stuff too. It’s so bad that I can’t bring myself to look at it anymore. I even deleted my first blog so I never had to look at those first blog posts ever again.

Whatever channel you pick, including blogging, you’re going to have to spend a ton of time perfecting your craft.

Marques Brownlee is probably the most popular tech reviewer on YouTube. He gets…

Mailbutler Review – What Makes Mailbutler Great and Where Mailbutler Falls Short

Whether you’re using emails for general communication, client tracking, or just plain old sales conversions, email still reigns supreme as the medium in which to get these things done well—just not if you’re still using a standard email client with an ordinary inbox and lackluster features.

What you need is a tool that supercharges your inbox with superb email tracking, fully detailed client cards, and even AI-integrations to help you greatly improve and automate your email workflow.

If you’re not familiar with Mailbutler by now, it’s high time you get familiar.

Who Mailbutler Is For

Mailbutler is an email productivity tool built for busy professionals who rely heavily on frequent email communication to get work done. If you spend your days buried in an overflowing inbox, collaborating with team members, or communicating back-and-forth with clients, Mailbutler can help optimize your workflow.

Specifically, Mailbutler shines if you use Outlook, Gmail, or Apple Mail and want to integrate productivity enhancements directly into your existing email client. The extension adds useful features like email tracking, message scheduling, signatures, tasks, notes, templates, snoozing, and even AI-powered writing assistance.

For entrepreneurs, freelancers, and remote teams, Mailbutler makes communicating over email more efficient for working collaboratively, delegating tasks, and sharing templates or contacts. The built-in tracking also helps you see who’s engaging with your outreach campaigns.

For marketing and sales teams, Mailbutler is invaluable for optimizing drip campaigns, cultivating leads, and analyzing email performance. You can segment contacts, personalize outreach, and track engagement every step of the way.

However, if you rarely use email in your work, or if you still prefer manual control…

AttendanceBot Review – What Makes AttendanceBot Great and Where AttendanceBot Falls Short

If you’re searching for a better way to track daily employee schedules, plan shifts, and manage PTO—all while enhancing team collaboration and self-scheduling, then your search may be over. AttendanceBot is a Slack and Microsoft Teams integration app that makes people management and HR a fluid, controlled system.

Whether your team works remotely, in a physical office or store, or a hybrid of the two, AttendanceBot is the perfect solution for time and vacation tracking—it gives you control of all your timesheet tasks while also empowering your employees to take control of their own schedules.

Who AttendanceBot Is For

AttendanceBot is tailored for any business that utilizes Slack or Microsoft Teams for communication and needs an integrated way of tracking employee schedules, hours, and time off. In other words, it’s made for simplifying the management of distributed workforces.

Business owners, managers, HR professionals, and other leaders who need visibility over employee work hours are a clear fit for AttendanceBot, but they aren’t the only ones.

Independent contractors balancing multiple clients can use it for setting availability, logging hours, and calculating billing. Similarly, consultants, agencies, law firms, and other service providers can also benefit from the same features on a much larger scale.

For hybrid teams, AttendanceBot shines by centralizing work-from-home tracking, shift scheduling, and vacation days within the hub—you can view colleague statuses and coordinate overlapping schedules effortlessly.

Of course, AttendanceBot may not be necessary for traditional on-site companies with employees badging into a single location each day. Its value and flexibility shines mostly for businesses embracing distributed work through remote or hybrid arrangements.

If your company leverages Slack or…

LogBase Review – What Makes LogBase Great and Where LogBase Falls Short

With thousands of Shopify apps out there, it’s difficult to choose which ones to use. It’s even harder to pick the right apps that really work to make your store and product workflow better.

There are many products that promise to increase your sales and profit—not all of them deliver. But every once in a while you uncover a gem or two that change everything. If you are looking to drive high-value purchases and customize your delivery and shipping rates to bring in more profit, LogBase has more than one app that can sort you out.

The question is, how many will you choose?

Who LogBase Is For

LogBase has honed their suite of apps to target a specific audience—small to medium Shopify merchants looking to enhance their ecommerce operations and boost revenue. The apps are especially valuable for store owners facing struggles with sales, shipping, and delivery.

First, there’s the Selleasy app, which helps to boost sales through tactics like post-purchase upsells and smart cross-sells. A great fit for Shopify owners who need help driving more revenue and conversions.

Shipeasy focuses on streamlining shipping and delivery costs. It gives you control over setting shipping rates customized by product, location, customer segments, and other parameters. It’s ideal for any merchants losing money due to suboptimal shipping costs.

For pickup and delivery challenges, Pickeasy is a great option. It allows customers to select convenient dates and times for in-store or local pickup, eliminating friction that may deter purchases—a huge value for stores lacking logistics capabilities.

The apps are Shopify-exclusive, so non-Shopify stores won’t gain anything from LogBase. But…

Web Accessibility: When Have Website Owners Done Enough?

The short answer to the titular question is, well, never.

It doesn’t matter how much accessibility work you’ve done, there’s always more to do—especially when new technologies and government legislation can make the standards for it a moving target.

If you’ve been working hard at making your website more accessible, it might be a bit frustrating to hear that—but focusing on accessibility is an opportunity.

By prioritizing accessibility options for your website, you’re not only creating an online space that more people can enjoy, but you’re also expanding your market reach. Plus, as an added bonus, you may even be incrementally building up your brand’s social impact.

What is Web Accessibility?

When the internet is at its best, it’s accessible to anyone, anywhere, anytime—and that includes people who face challenges during the everyday browsing experience.

Web accessibility means designing and developing websites and web technologies in such a way that people with disabilities can engage with them fully. It helps ensure the internet browsing experience meets its highest reach potential.

Accessibility includes people with any disability that could impact their ability to interact with the web. This encompasses a range of auditory, neurological, physical, speech, and visual disabilities.

People without disabilities can also benefit from an accessible website. That includes those using small screens, people with temporary ailments like a broken wrist or missing glasses, and users with slow or spotty internet connections.

Your mission as a website owner? To maintain an inclusive online environment where anybody can interact with your website, regardless of their technical or physical limitations.

According to the W3C Consortium’s Website Accessibility Initiative (WAI), the high-level goals for creating an accessible website are:

Perceivability—Present information and user interface components so users with a wide array of sensory abilities can understand…

A Step-by-Step Guide to Driving 10,000 Visitors a Month Through Pinterest

Social media can be a great traffic source for almost any online business.

But which network is right for you?

For most businesses, it makes sense to start with the largest networks. No matter how narrow your audience is, it’s very likely you’ll find members of that audience active on these networks.

This means that most businesses should start with one of the following:

Facebook
Pinterest
Twitter
LinkedIn

Although they are all huge, they are very different networks.

The best one for you will depend on your customers, your niche, and your marketing preferences.

Pinterest is the third biggest driver of referral traffic by a large margin.

Infographic of social media traffic trends

Despite that, it doesn’t get as much attention as Facebook, Twitter, or LinkedIn.

This is mainly because it’s a unique network. Every single post on it is an image (with a short optional description).

Pinterest can be an amazing traffic source as long as you can create some sort of visual content in your niche.

And although it takes some time to learn how to use Pinterest effectively, it’s pretty simple once you understand it.

In this post, we’re going to show you how you can drive thousands of visitors a month to your website with Pinterest.

2 reasons why Pinterest is an amazing traffic source

The unique aspects of Pinterest are the reasons why Pinterest can be a great option for those businesses whose past social media marketing failed.

In particular, you need to understand two main reasons for using Pinterest to determine if it’s the right platform for you.

Reason #1 – Pins have great longevity

One of the…

SEO vs. PPC: Which Should You Focus on First?

Here’s the scenario.

You’re just launching your marketing campaign and want results.

Not only that, you want the most bang for your buck.

You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert.

In other words, you want a rock solid ROI.

While there is a plethora of different avenues you can take, it often boils down to one of two choices: SEO or PPC.

seo vs ppc

Both are tried and true and will drive targeted leads to your site.

But which option makes the most sense for your campaign?

More importantly, which should you focus on first?

In this post, we highlight the pros and cons of each option, drawing on our personal experiences.

By the end, you should know with certainty which path to take.

By the numbers

By now, we are sure you know we’re huge fans of statistics and data in general.

We find we tend to make better choices when we take the emotion out of it and simply look at the numbers.

So, let’s take a look at some recent statistics from WebFX regarding both SEO and PPC.

2023 SEO Stats

93% of online experiences start with search engines
70% of clicked search results are organic
14.6% of all SEO leads close (as opposed to 1.7% of outbound leads)
Google fields more than two trillion searches per year
89% of marketers say SEO is successful

2023 PPC Stats

PPC visitors are 50% more likely to buy than organic visitors
65% of all high-intent searches result in an ad click
Search ads increase brand awareness by as much as 80%
32% of companies…

The Complete Guide to a Mobile Friendly Website

Your website must be optimized for mobile devices. Why?

Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 86% of the world population have smartphones.

It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?

Even those who aren’t holding their phones right now, we’re sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables.

This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site.

According to Statista, more than half of the global web traffic comes from mobile devices:

Infographic of global website traffic.

As you can see from this graph, this number continues to trend upward. We expect this trend to continue in the years to come.

This percentage is even higher in some areas of the world. For example, more than 65% of web traffic in Asia comes from mobile devices.

If you’re not optimizing your content and your website as a whole, you’re likely not making the most of your traffic.

Additionally, it may be preventing you from getting more traffic.

Google has made it clear that it wants to serve mobile users mobile-friendly web pages.

Optimizing your website and content for mobile is a must, even though it might seem like another chore to do.

Not only will it help you get more SEO traffic in both the short and long term, but it will also help you with your conversion rates because a smaller percentage of your traffic will bounce.

No…

Stop Guessing: Here’s a Social Media Strategy That Works

Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in.

In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly.

The problem is…

With so many different sources offering their guidance on the subject, how do you know which ones to trust and implement?

You need a strategy that works, which is exactly what we’re going to give you in this article.

You’ll learn:

The one reason why most blogs fail to generate significant traffic from social media
The social media networks that are best for your business
How to understand and engage your audience on social media
How often you need to post and how to do it with minimal effort
How to drive more traffic than you’ve ever have before

Let’s dive in.

Consistency is key

A good social media strategy will benefit your business in many ways:

more traffic
relationship building
better customer satisfaction/retention
better customer service

In this article, we’re going to focus on the first benefit: getting you more traffic. We can go over the other benefits some other time.

Here’s the one key part of using social media effectively that often gets left out: consistency.

If you follow all the steps in this article, you will have a complete social media strategy.

If you execute it for one day, you’ll see no results.

If you execute it for a month, you’ll see some results.

If you execute it for a year, you will see significant traffic.

If you’re looking for some magic secret, you’re not going to find it. But if you’re serious about building long-term sustainable traffic for your business, read on.

Commit to the strategy we…