What liking certain foods and drinks reveals about your personality.
Risk-takers and sensation-seekers prefer bitter drinks, such as bitter beer, new research finds.
Pale ales, which are generally more bitter than lagers, are preferred by thrill-seekers.
Other bitter drinks, such as strong coffee along with spicy foods, are particularly attractive to sensation-seekers.
Sensation-seeking is an aspect of extraversion, suggesting those who like bitter drinks are more extraverted.
In contrast, people who avoid bitter tastes, tend to have more agreeable personalities, previous research has found.
Dr John Hayes, study co-author, said:
“Traditionally, most researchers find that people who experience bitterness more intensely avoid bitter food or drink—so with heightened bitterness, they like it less, and therefore consume it less.
But here, we find that people who seek higher sensations and are more risk-taking, they like bitter beer such as India pale ales, if they also have greater bitter taste perception.”
For the study, 109 people rated their liking of two pale ales and a lager.
The results revealed that those with sensation-seeking personalities preferred the more bitter beer.
Ms Molly Higgins, the study’s first author, said:
“Our data contradict the classic view that bitterness is merely an aversive sensation that limits intake.
We found that increased bitterness perception does not always lead to decreased liking and intake—rather, it’s a positive attribute in some products for some consumers.”
Disliking bitter foods can be bad for health, said Ms Higgins:
“Avoidance of bitter foods can impact health negatively, because bitter foods such as cruciferous vegetables, green tea and grapefruit contain healthy compounds like flavonols, which are reported to have antioxidant and anticarcinogenic properties.”
Narcissists and psychopaths?
On the other hand, having a preference for bitter tastes is linked to psychopathy, narcissism and everyday sadism, some studies have found.
A predilection for bitter foods and drinks, therefore, could indicated some psychopathic tendencies in a person’s personality.
The study was published in the Food Quality and Preference (Higgins et al., 2020).
