The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade.
With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task.
However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.
So which tools should you use to get an edge?
You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge over the competition.
5 Digital Marketing Tools to Drive Better Results
Here are five digital marketing tools that address different areas of digital marketing.
They range from tools that enhance website speed to ones for improving landing pages and enhancing overall user experience.
1. TinyImage
TinyImage is one of the digital marketing tools you need to invest in. It’s an image compression tool that reduces the size of your PNG and JPG images online by over 75%.
You don’t have to worry about the security of sensitive image files as well. TinyImage uses a secure 256-bit encrypted SSL connection. It also deletes your images within a few hours of uploading them.
How can TinyImage improve your digital marketing ROI?
Larger-sized images take up a lot of bandwidth, which slows down loading times for your visitors.
Research by Digital.com shows 21% of online shoppers are dissatisfied by slow-loading pages. Half will abandon their shopping cart if a page fails to load fast enough.
This app is most helpful for agencies that provide custom app development services. It helps them to compress images in a few seconds and convert apps into fast loading for their clients.
Use TinyImage to:
- Compress images without losing image quality
- Compare the file size of the compressed images to ensure you have the optimal file size
- Save time by compressing multiple images at a go
Price
2. Sprout Social
Sprout Social is one of the best social media marketing tools in the market. It helps you manage all aspects of your social presence.
You can analyze the performance of your posts and Reels to find the best Instagram Reels to embed on your website. Also, you can also monitor your competitors, manage conversations with your audience, and plenty more.
Sprout Social boosts your social media marketing efforts. And according to…