Jeff Cassman

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Just like with any other social media platform, getting verified on TikTok can improve your brand’s credibility and positively affect how people see your brand.

The blue checkmark next to your TikTok username can give you more authenticity and street cred — it tells your audience that you’re the real thing.

It’s not that easy to get verified on social media — especially on TikTok. But it’s not impossible either. In this piece, we’ll discuss what it means to be verified on TikTok, why you should give it a go, and the steps to take to get that coveted blue check mark.

What is TikTok verification?

TikTok verification is the process of obtaining a badge that tells other users on the platform that an account belongs to the user, artist, or organization it represents. It is primarily used by public figures to confirm the authenticity of their TikTok accounts and distinguish themselves from impostor and fan accounts.

How many followers do you need to get verified on TikTok?

TikTok doesn’t have a follower threshold you have to cross to get your account verified.

What TikTok does have is a strict—and secret—system of verification. Unlike other platforms, you can’t request verification on TikTok, and there are no magic numbers or stats you must have to automatically get a blue tick. In fact, there are some accounts with thousands of followers that aren’t verified yet.

TikTok’s Creator Launch team proactively seeks out creators that publish high-quality, popular content, and rewards them with the checkmark. But if you’re not popular, there are some things you can do to increase your chances of being noticed by TikTok’s team.

How to get verified on TikTok

Apart from being popular, there aren’t really any shortcuts to getting verified on TikTok. And if anybody asks you to pay money to get a checkmark, ignore them. You’re being scammed! You can’t buy a TikTok verification badge.

The good news is there are some tips that will help your account get selected by the TikTok overlords.

1. Find your niche

To establish a brand on TikTok, you need to post engaging content about a particular topic (or niche) consistently. Once you become known as a creator in that niche, it would be easier to attract and retain followers.

As you produce content, pay attention to challenges, hashtags, and even the music/sounds that are popular on TikTok. These things change often, but it pays to participate in trending challenges, and use trending music in your content. Capitalizing on the popularity of these things can help you reach more people and grow your follower base.

@yunqiaoqiao Join my live now,surprises waiting for you 🥰🥰🥰#makeuptutorial #eyebrowspencil #homebeautydevices 原聲 – buqicrew_official

Once you have a good number of videos on your page, you’ll want to analyze the performance of…

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As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can.

But that’s only one part of the equation. 

What happens after the click is just as important (if not more important!)

You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire.

And so, in this article, I’m going to share 7 ways you can improve the conversion rate of your funnel, leading to better overall performance and results. 

1. Include the 3 argument types on each page

Whenever someone makes a buying decision, they use two different parts of their brain. 

There’s the emotional part (the limbic brain) and the logical part (the frontal lobe). It’s important to understand this because it plays a big role in how we structure the pages in our funnel.

When humans make a purchasing decision, it’s mainly an emotional reaction. A study by a Harvard School of Business Professor, Gerald Zaltman, concluded that 95% of purchase decisions are made by the limbic system (the emotional part).

We see something, like it and decide we want it. Once we’ve decided we want something, the frontal lobe then helps sway us on whether we actually buy the thing by processing it logically. 

Think about someone buying their dream house. 

They go to view the house and fall in love with it instantly and decide they want to buy it – that’s the limbic brain. It’s only when they get home and start looking at things like the area, electricity bills, neighbourhood and all the other bits that they start thinking about the purchase logically. 

And so, when it comes to our marketing (and our funnel specifically), we need to understand this as it impacts how we should structure the pages.

Regardless of the type of page you’re sending people to (whether it’s a lead gen funnel or e-commerce) you need to be making three types of arguments:

Emotional arguments

Logical arguments

Urgency

And we want to make them in this order too – since that’s the order in which someone makes a purchasing decision. 

Have your emotional arguments at the top of the page, above the fold. What are the emotional reasons someone would purchase your product? It can often be as simple as saving time, stress or money. 

As you move down the page, you can start talking about the logical arguments. These are often features and benefits. What would someone need to know/understand in order to purchase the product or service?

And lastly, for good measure – always include urgency in your messaging to further push those people to take action. There are people out there that simply won’t…

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