“Email marketing is DEAD!”
“AI is taking over the inbox!”
“Why hire a copywriter when I can just use email templates?!”
“Who needs an email list when I have a large social following?”
Um….. stop right there and listen up, because I’m going to let you in on a little secret…
THREE little secrets to be exact.
Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing. So in this blog, we’re going to talk about the three biggest Email Marketing Myths & Misconceptions…
AND I’m going to fill you in on the SECRET WEAPON that’ll give you a massive advantage and leg-up over any competition.
Alright, now let’s get started with myth-busting.
Myth #1 – Email Marketing Is DEAD
This is a myth that I’ve been hearing ever since I got my start in the online marketing industry… over a decade ago! And guess what?
The rumours were wrong back then and they’re STILL wrong today.
No matter what you heard at the latest online summit you attended… Email Marketing is STILL alive and well—and it’s not going anywhere anytime soon!
In fact, Email Marketing is the single best way to market your brand or business, increase your revenue, and cash in on more conversions.
That’s right. It’s better than ads, better than social media, and better than organic traffic…
I said it.
In fact, I did my FIRST launch back in 2020 and made almost 6-figures by sending just 8 emails to my list of 2300 subscribers. Yup.
But don’t just take my word for it, here are some stats to prove it. It is estimated that there are 4 BILLION active email users right now (and that number is projected to go up, btw).
Email marketing consistently delivers the highest ROI of all marketing channels – earning on average $42 for every dollar spent… and in case you don’t want to do the math on that…
That’s an ROI of 4200%!! I don’t know of a single brand or business that wouldn’t love to see numbers like that.
And just in case gaining a massive ROI isn’t enough to convince you… this probably will:
According to MarketingSherpa, email is STILL the most preferred marketing channel that most consumers want businesses to communicate with them through. YES, even Millennials and gen-Z-ers prefer email to social media.
And not only is email your consumer’s favorite way of communicating… it should be your favourite too! And that’s because your list is YOURS. It belongs to YOU. Not Facebook, not Instagram. YOU.
And when you use Email as your preferred method of communication, ALL you have to do to get your message heard is make sure your emails aren’t landing in the spam folder. You’re not held captive by the algorithm Gods, “platform rules,” or having to keep up with the latest trends to get your content seen.
When you take just a moment to step back and look at the facts,…
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