We’re at the tail end of May, and we’re moving into beautiful summer weather. And it’s not only beach trips, family holidays, and backyard barbecues to look forward to; we’ve got information on Facebook news and updates, too.
This month, we got news about how Facebook’s ad review process works, information about how safety features have impacted Facebook, new Instagram Insights tools, Live Shopping Fridays, and new API tools for Asian and Pacific Islander businesses.
There’s plenty to look at, so let’s get started.
Facebook Breaks Down its Ad Policy Review Process
We know that Facebook’s system looks at all ads you submit, reviewing them before they run. People have long been confused why ads that seemingly follow the rules are sometimes rejected while obvious scams somehow make it through.
To increase transparency, Facebook just recently broke down how their ad review process works, and it was extremely enlightening.
First, they reminded users that it’s not just the strict advertising policies that apply to Facebook Ads. You also need to check to ensure that each ad complies with branded content policies, commerce policies, event policies, and more (if applicable). You’ve got to be following all of Facebook’s rules in the ad platform.
They also explained that, as many of our users may have noticed, most ads are typically approved within 24 hours. I’ve had ads approved in as little as five minutes, as I’m sure many of our readers have, too.
When an ad is first submitted, they’ll use an automated review that uses machine learning and algorithms to flag potential issues. The approved ad can run, and may be subject to human review later. If the ad is rejected, you can appeal and submit it to human review. They remind users that if an ad is rejected, they can always edit it and resubmit.
Facebook also warns advertisers that in addition to reviewing individual ads, they look at an advertiser’s profile overall.
Have you made attempts to get around the ad review process in the past, or to find loopholes? Are a large number of ads being rejected, or reported by users? Facebook may take action against advertisers who consistently violate their policies, including suspension or banning.
Facebook Reports Efficacy of Platform Safety & Integrity Measures
Over the past few years, many users have worried about Facebook’s use of their personal data, as well as issues with transparency, hate speech, and misinformation.
While all of these issues are still in play and impacting users, the good news is that Facebook’s updated platform safety and integrity rules are making a positive impact.
In the first quarter of 2021, we saw the following improvements:
- Violent and graphic content decreased to .03%, down .05% from the…