4 Advanced Meta Tags For SEO You Might Not Be Using But Should

If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. 

While most marketers stop at title tags, using advanced meta tags can help you communicate to  Google which landing pages on your websites are most important and, in the process, improve your rankings.

In this article, I’ll share four advanced HTML tags that can help you improve the rankings of your most valuable and highest-converting pages. 

The meta robots tag gives site owners control over whether Googlebot crawls and indexes their pages. Site owners can use robots directives to give Googlebot specific crawling and indexing instructions. The primary robots directives include:

  • “index, follow”: Tells Googlebot to crawl and index the page normally
  • “index, nofollow”: Tells Googlebot to index the page but to ignore the links on the page
  • “noindex, nofollow”: Tells Googlebot not to index the page or follow the links on the page

Here is an example of a robots tag with the “index, follow” directive.

Many site owners default to “index, follow” on every web page of their site thinking they can only benefit from Google crawling all of them. But not all of our web pages need to rank. If there’s a page with low quality or out of date content, it’s unlikely to convert visitors and can hurt your reputation according to Google and other search engines.  

Adding nofollow, is a proactive approach to ensuring pages that aren’t high quality aren’t seen or discovered naturally through search. 

Here are some examples of when you might want to add the robots “noindex, nofollow” meta tag to specific pages on your site. 

  • When the page is unimportant or has thin content (and therefore is unlikely to rank well.)
  • For product pages that are seasonal, have low inventory, or out-of-stock items.
  • Enterprise sites that have limited crawl budget and need to ensure their higher-converting pages are crawled and indexed.
  • When the page lacks conversion potential (e.g. admin pages, login pages, confirmation pages, etc.)

Consider performing a site wide content audit, and adding “noindex, nofollow” to pages that fall under the above criteria. 

How to add the robots tag

There are two ways to harness the power of robots tags to guide search engine crawlers to your most important pages:

By adding robots meta tags to individual pages or creating and uploading a robots.txt file. 

The first is most useful if you want to add robots tags to single pages.

Here’s how to do it.

If you’re using a popular CMS like WordPress or Wix, there are plugins that make it easy to specify your preferred directive on the frontend without having to even look at a single line of code. That said, if you have dev resources you can have them help you out as well.  If you’re short on team resources and not…

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The 8 Principles of Better

Are you committed to getting better, to waking up each day a little bit better in some area of your life than you were the day before?

Most say they want to get better, but few have a plan. That’s not an educated guess, but a fact based on research I did for my book, The Potential Principle. We found that 59% of leaders were “very committed” to getting better…but only 50% of them had a specific, updated plan.

A goal without a plan seems more like wishful thinking to me.

The real question of getting better isn’t “do you want to?” but “what are you doing about it?” For a deep dive into the why, the how and a process you can use, I refer you to The Potential Principle book. But what follows is a simple foundation to launch your improvement program.

Download the Potential Principle Handout

Here are 8 principles you can use to get better:

  1. Anyone can become better. Few of us will ever be best at something. Best is really hard. Better is really easy. Becoming the best at anything is difficult. It usually takes tremendous effort and a long time. Better can happen in an instance. Any slight improvement will make you better. Ever heard the cliche, “Death by a thousand cuts”? Try “Better by lots of little improvements.”
  2. Desire always precedes better. Your desire to get better must be coupled with your efforts to get better. Better can’t be imposed, borrowed or rented. You’ve got to want it and be willing to work for it.
  3. Better is your responsibility. Others can help you get better, but they can’t do it for you.
  4. You can improve anything in your life but not everything. Don’t try to improve everything.You won’t benefit by making everything in your life better, nor do you have time nor energy to do so. Go for significant improvements.
  5. Better requires an object. Better at what? Be specific about what matters enough to improve (see above).Often improvement goals are too vague. Prioritize getting better at what matters most and what will make the biggest difference, and ideally identify metrics.
  6. Better is never accidental. It takes intention and effort. You can swing a golf club a thousand times but if you aren’t paying attention, you won’t get better. You’ll just get tired.
  7. Better needs a process. If desire precedes better a plan needs to follow. The primary reason people don’t get better is lack of a plan.
  8. Better always beats best. Target the person or company at the top of their game. You don’t have to be twice as good as they are to displace them. All you need is to be a little better.

So now what? Knowing these principles is interesting, but implementing them is powerful. Here is a worksheet to help you get started:

In what area(s) do you want to get better? (the goal)

Why? (the motivation)

How? (the plan)

How much time and…

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10 Science-Backed Ways To Avoid Depression

Depression is an extremely common experience, which can be hard to escape from once an episode has begun.

Psychological research has found all sorts of ways that the chances of developing depression can be reduced.

From social connection, through building resilience to taking up a hobby, there are many science-backed methods for lowering depression risk.

Click the links for a fuller description of each study including the reference.

1. Social connection

Social connection is the strongest protective factor against depression.

People who feel able to tell others about their problems and who visit more often with friends and family have a markedly lower risk of becoming depressed.

The data, derived from over 100,000 people, assessed modifiable factors that could affect depression risk including sleep, diet, physical activity and social interaction.

Dr Jordan Smoller, study co-author, explained the results:

“Far and away the most prominent of these factors was frequency of confiding in others, but also visits with family and friends, all of which highlighted the important protective effect of social connection and social cohesion.”

2. Build resilience

Recalling positive memories helps to build resilience against depression.

Reminiscing about happy events and having a store of these to draw on is one way of building up resilience.

Similarly, getting nostalgic has been found to help fight loneliness and may also protect mental health.

Thinking back to better times, even if they are tinged with some sadness, helps people cope with challenging times.

3. Regulate your mood naturally

Being able to naturally regulate mood is one of the best weapons against depression.

Mood regulation means choosing activities that increase mood, like exercise, when feeling low and doing dull activities like housework when spirits are higher.

Some of the best ways of improving mood are being in nature, taking part in sport, engaging with culture, chatting and playing.

Other mood enhancing activities include listening to music, eating, helping others and childcare.

4. Eat healthily

Eating more fruits and vegetables lowers the risk of depression.

Reducing fat intake and increasing levels of omega-3 are also linked to a lower risk of depression.

The anti-inflammatory and antioxidant properties of fruits and vegetables may account for their beneficial effect.

Vitamins and minerals in fruit and vegetables may also help to lower the markers of inflammation, such as C-reactive protein.

Similarly, adding more fibre to the diet decreases depression risk.

This is probably why many studies link vegetarian and vegan diets to a lower risk of depression.

5. Stop obsessing about failures

Excessive negative thinking about unfulfilled dreams is linked to depression and anxiety.

When people repeatedly compare a mental vision of their ideal self with the failure to reach it, this can produce psychological distress.

Aspirations can be damaging as well as motivating, depending on how the mind deals with them and what results life happens to serve up.

Thinking obsessively about a perceived failure is psychological damaging.

6. Reduce sedentary activities

Cutting down on screen-time strongly reduces depression risk, whether or not people have previously experienced a depressive episode.

The results come from data covering almost 85,000 people.

The study…

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Top 9 Best Virtual Private Servers (VPS Hosting) 2021 Review

Want to jump straight to the answer? The best VPS host for most people is definitely Bluehost.

Virtual private server (VPS) hosting is a step up from a shared hosting service. While shared hosting is cost-effective for beginner websites, it’s not the best solution when your traffic and business grows.

As your site scales, its hosting needs are going to change. That’s when it’s time to start looking for VPS hosting.

Not sure whether VPS hosting makes sense for your business? Jump further down this post for more on how VPS works and how it compares to other hosting options.

Finding the best VPS hosting plan can be intimidating. There are so many hosting providers out there offering VPS options. Taking the time to research all of them would take days.

Fortunately for you, I’ve already taken the time to do all of the research. I’ve gone through dozens of VPS hosting plans and narrowed down the top options for you to consider.

Here are my nine top picks for the best virtual private server providers in 2021.

The Top 9 Best VPS Hosting Providers:

  • Bluehost – Most painless upgrade from shared hosting
  • LiquidWeb – Best hands-off VPS hosting with high memory and storage
  • Kamatera — Best VPS hosting for instant scaling
  • Scala Hosting – Best VPS hosting for getting an exact blend of resources
  • HostGator – Best VPS for hands-on customer support
  • InMotion – Most reliable uptime
  • A2 Hosting – Best unmanaged plans for developers
  • Hostinger — Best cheap VPS hosting plans
  • iPage – Best VPS hosting for when you’re starting from scratch

Read on for detailed reviews of the VPS hosts above….

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How You (Yes, You!) Can Change the World

Photo by Greg Rosenke on Unsplash

If I told you that the fate of the world rested on your shoulders, how would you respond?

Would you take an action hero approach and confidently declare that you will handle it?

Would you shrink from the responsibility and pass it on to someone else?

Or would you simply shake your head, look me in the eye and say, “You’ve got the wrong person”?

The truth is, the fate of the world does rest on your shoulders. Your life is changing the world every day, whether you believe it or not.

If you choose to live positive values and be a good citizen of your community, you are changing the world for the better. If you choose to live negative values and take what you want from your community, then you are changing the world for the worse. No matter what you choose—to serve when needed, to give when asked, to ignore the pain of others, to take more than you give—every choice changes the world in some way.

There are four easy choices you can make daily that will change the world:

  1. Choose to Value People—this is a decision to see each human being you come in contact with, be it in real life or in the digital world, as someone with value who needs that value affirmed in some way. It’s a choice to connect with people and begin breaking down walls of distrust.
  2. Choose to Add Value to People—this is the decision to do something that helps another person in some way. It can be as extravagant as giving a gift or as simple as doing the dishes still piled in the sink, but it’s a choice to influence people through good deeds.
  3. Choose to Live Positive Values—this is the decision to live a life that builds rather than destroys. It’s the choice to be honest when the cashier gives you too much change, the choice to let someone else get the credit at work, the choice to treat other people with courtesy and respect. It’s also one of the most attractive ways to live your life.
  4. Choose to Share Positive Values—this is the decision to share with others the values that inspire and sustain your life. A life of positive values will inevitably lead someone to ask, “What’s your secret? How do you stay so positive, or generous, or kind?” And when they ask, you can choose to share with them the values that empower and enable you to live differently and make a difference.

That’s all it takes. You don’t have to be a superhero or a social media icon to influence people and make a difference in this world; you just have to have the courage to choose a life of values.

That’s the message of my new book, Change Your World, which will be in stores on January 26th. To launch the book, we’ve organized the first-ever Transformathon: a virtual marathon…

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A Break Of Just 10 Seconds Improves Learning

A 10-second break taken after learning helps the brain to consolidate new information more effectively.

Taking very short breaks is vital to effective learning, neuroscientists find.

A 10-second break taken after learning helps the brain to consolidate new information more effectively.

Recordings of the brain’s electrical activity show that there are more changes in key areas during the rest period than during learning.

Giving the brain those few seconds after learning allows it to solidify the memory.

Dr Leonardo G. Cohen, the study’s first author, said:

“Everyone thinks you need to ‘practice, practice, practice’ when learning something new.

Instead, we found that resting, early and often, may be just as critical to learning as practice.

Our ultimate hope is that the results of our experiments will help patients recover from the paralyzing effects caused by strokes and other neurological injuries by informing the strategies they use to ‘relearn’ lost skills.”

For the study, people were given a typing task to learn while the electrical activity in their brains was recorded.

Naturally, the more people practised, the better they got.

However, Dr Marlene Bönstrup, study co-author, noticed something interesting:

“I noticed that participants’ brain waves seemed to change much more during the rest periods than during the typing sessions.

This gave me the idea to look much more closely for when learning was actually happening.

Was it during practice or rest?”

When they reanalysed the data, the researchers found that performance improved more during rests than when actively practising.

The gains were even greater than those seen after a full night’s rest.

The researchers also saw large changes in beta oscillations during the rest periods.

These happened in the brain’s right hemisphere in areas of the brain known to control movement and planning.

These changes to brain waves only happened during rest and were associate with improvements in performance.

Dr Cohen said:

“Our results suggest that it may be important to optimize the timing and configuration of rest intervals when implementing rehabilitative treatments in stroke patients or when learning to play the piano in normal volunteers.

Whether these results apply to other forms of learning and memory formation remains an open question.”

The study was published in the journal Current Biology (Bönstrup et al., 2019).

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Best Online Business Banking for 2021

Opinions expressed here are the author’s alone, not those of any bank, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Want to jump straight to the answer? The best online business banking accounts come from Novo Bank, Mercury, or Radius Bank

What makes a great bank for business purposes?

A good bank needs to have online banking capabilities. There are online-only banks as well as physical branches offering online banking services.

While most banks today have some type of online portal, not all of these are created equal.

The best business checking accounts have dozens of online features, like mobile deposits, digital bill pay, and fraud alerts.

You’ll also need to consider other banking products that you can access online. I’m referring to things like business savings accounts, merchant services, credit cards, and small business loans.

Whether you run a startup or a multi-million dollar well-established corporation, I’ll show you the best online business banking solutions to fit your needs.

Top 6 Online Business Banking Accounts For 2021

There are hundreds of different online business bank accounts on the market today. But these are the top ones that I recommend:

  1. Novo — Best online banking for freelancers and entrepreneurs
  2. Mercury — Best online banking for startups and ecommerce businesses
  3. Radius Bank — Best online banking for growing businesses with tons of transactions
  4. Axos Bank — Best business banking that you can also treat your employees to
  5. Chase Business Complete BankingSM — Best for those who also need in-person banking
  6. BlueVine — Best for new businesses to keep (and grow) cash

I’ll highlight the type of online…

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WJR Business Beat with Jeff Sloan: Valuable Mentoring Offered by SCORE (Episode 223)

WJR Business Beat with Jeff Sloan: Valuable Mentoring Offered by SCORE (Episode 223) [] (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’: new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src= ‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f); })(window,document,’script’,’dataLayer’,’GTM-MM8GNSK’);]]> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish. Cookie settingsACCEPT

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