Month: May 2022

On most social media platforms, posts with visuals perform better. That’s why 66% of businesses use images and videos as part of their marketing strategy.

But it is not enough to add just any image or video.

To be effective, your social media visuals need to be high-quality and sized correctly. It can be tricky to get the sizing right, though, because recommended social media image sizes seem to change all the time, and it’s hard to find official specs for each social network.

That’s why we compiled all the latest social media image sizes in one guide. We’ll list the recommended sizes for social networks like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, and TikTok. Hang tight!

Quick social media image sizes

Before we go into more detail for each of the major social networks below, here’s an infographic of the most important social media image sizes you need to know.

Facebook image sizes

With nearly 3 billion monthly active users, Facebook is a goldmine for brands looking to build a following and get customers.

A great way to get the attention of Facebook users is to upload high-quality images. But Problem is, Facebook constantly updates its image dimensions and design.

To ensure that you’re uploading the best-looking images on Facebook, follow these recommended image dimensions and file formats.

Facebook profile image size: 170 x 170 pixels (on most computers)

Facebook displays profile photos at 170 x 170 pixels on desktop, but displays them at 128 x 128 pixels on mobile.

Facebook cover photo size

• Recommended image size: 851 x 315 pixels
• Desktop display size: 820 x 312 pixels
• Mobile display size: 640 x 360 pixels
• Minimum size: 400 x 150 pixels
• Ideal file size: Less than 100KB

Image tips

• For the fastest load times, use the recommended pixel sizes.
• To avoid compression or distortion, upload a JPG or PNG file.
• Once you upload your cover photo, don’t drag it to reposition.
• If your profile picture and/or cover photo has logos or text on it, upload as a PNG file.

If you want to learn how to create an eye-catching cover photo, check out this Hootsuite post on creating great Facebook cover photos.

Facebook posts and timeline image sizes

When you upload images for the timeline, Facebook automatically resizes them to be 500 pixels wide and to fit the supported 1.91:1 ratio.

But to avoid slow load times and pixelation, upload images at these sizes:

• Minimum size: 600 x 315 pixels
• Recommended size: 1200 x 630 pixels

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For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. This isn’t an inflated statistic. In fact, 3% is considered a decent conversion rate. But what can you do about those 97 people who ended up in your funnel?

Are you going to just let them sit there without buying anything? 

If 3% of people are buying your offer, I bet you could sell more. 

The key to making more sales is to optimize your sales funnel. Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. 

You shouldn’t chase new customers until you’ve already optimized everything you can inside your sales funnel. 

You’ve already done the hard work of attracting these people. Now let’s work on getting them to buy. 

This article will give you 3 steps (plus one BONUS tip) to optimize your sales funnel, increase your conversions, and sell your products. 

What is a Sales Funnel?

A sales funnel is the experience your audience has with your brand. This journey takes them from being a reader or follower to becoming a paying, happy customer, and eventually someone who promotes your product for you. It’s their entire customer journey. 

The goal of conversion optimization is understanding the customer journey and giving your audience what they need to move closer to buying.

Your job is two-fold. First know what your customer expects. Second, deliver. 

If a visitor clicks through to a landing page, you’d expect the landing page copy to match wherever they’ve just clicked from, like a Facebook ad. 

A typical sales funnel will start with an opt-in (also known as a lead magnet). Then you send emails to nurture your audience before offering them a paid product or service. 

An example sales funnel inside Funnelytics. Nicola Moors Ⓒ

Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics.

Step 1: Understand your target audience 

Your customer is not a lifeless avatar. They’re a real-life human with beliefs and values. 

In fact, you can highlight a shared value you have to create a deeper connection because you’re showing your prospect that you care about what they care about. As an example, innocent drinks (a UK-based brand) isn’t just selling smoothies. They’re selling a better future. 

Image source

They’re not selling you a drink. In their copy, they highlight that by buying their products, you’re contributing to a better world. 

Your sales copy should sell the promise of how much better your customers’ lives will be once your product is in it. 

That’s because transformation sells. 

Pioneering neuroscientist Antonio Damasio and fellow researchers at the University of Iowa, discovered in an experiment named the Iowa Gambling Task, that patients with damage to…

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Simon Trafford

Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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