5 Steps to Love Your Job

5 Steps to Love Your Job

You can hate 20% of your job and still love your job. Over the years I asked managers how much of their job they could hate and still love their job. The number hovers around 20%.

Unrealistic expectations ruin satisfaction.

You can hate 20% of your job and still love your job. Image of a surprised person.

You don’t have to love your job all the time. Markus Buckingham explains to love your job you need to love the things you do at least 20% of the time. (Love + Work)

We do things we don’t love because we get to do things we love.

You’ll be a failure if expect to do fun stuff all the time.

The formula to love your job:

20-60-20

20% of your job is pure delight. Think about losing track of time. Reflect on things you can’t wait to do and want to do again.

60% of your job can be ho hum.

20% of your job feels like rocks in your pockets. What drains you? Perhaps it’s paperwork or terminating employees.

Tips to love your job:

  1. Focus on the 20% you love. Negative thinking obscures love.
  2. Don’t procrastinate on the 20% you hate. Brian Tracy said eat the frog first. (Eat that Frog)
  3. Have a best friend at work. People with a best friend at work get more done, engage with customers and employees, share ideas, and have fun at work. (Gallup)
  4. Maintain a “what’s next” attitude. Turning toward the past is an anchor. Turning toward building the future is fuel.
  5. Develop yourself. Stop worrying about fixing other people! Get better at what you do. Better yet, get better at what you hope to do.

What does it take to love your job?

Here’s more on loving your work: 5 Ways to Love Work

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Normal Caller ID Not Good Enough? Here’s the Best Alternatives

Caller ID has been helping us screen calls from telemarketers, ex-partners, and overly chatty relatives since the late 1980s.

Nevertheless, spam callers keep finding new ways to get around it.

In fact, it’s gotten so bad that a prevailing opinion these days is to avoid picking up any call that doesn’t come from one of your contacts—and even new phones are coming out with stock features that can send unknown callers directly to voicemail.

But what if you miss an emergency call from someone at your kid’s school, or an important call from your doctor’s new office number?

For unpredictable reasons like these, many people continue to rely on traditional caller ID and its available alternatives to help keep unwanted calls at bay. 

Using Your Carrier’s Caller ID

Despite its shortcomings, traditional caller ID is still included in most modern phones and service plans these days.

Meanwhile, lower-tier plans from major providers and smaller or regional providers tend to offer base-level caller ID services that only show the number that’s calling. 

In an attempt to address the pitfalls of traditional caller ID, large cell providers are now offering enhanced caller ID services as part of their higher-tiered plans.

These services vary between carriers, but they generally offer a better caller ID database and more features to combat spam. Here’s an overview of what some of the major U.S. carriers offer:

Verizon: Verizon’s Call Filter is a service that identifies incoming callers by name and provides spam warnings. It also lets customers block unwanted calls.

AT&T: AT&T’s ActiveArmor service offers automatic fraud blocking and suspected spam warnings. Customers can also customize call-blocking settings based on their preferences.

T-Mobile: T-Mobile’s Scam Shield includes Scam ID and Scam Block features, which help customers identify and block potential scam calls.

Sprint: Sprint’s Premium Caller…

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The Paradox Of Promises: Is It Worth Exceeding Expectations? (M)

What our attitudes to promises reveal about a fair society.

What our attitudes to promises reveal about a fair society.

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Author: Jeremy Dean

Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004. He is also the author of the book “Making Habits, Breaking Habits” (Da Capo, 2013) and several ebooks. View all posts by Jeremy Dean

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How To Get More Followers On Twitter (Avoid These Mistakes)

How To Get More Followers On Twitter (Avoid These Mistakes) 18&63,h=A>>12&63,n=A>>6&63,o=63&A,u[l++]=i.charAt(a)+i.charAt(h)+i.charAt(n)+i.charAt(o);while(d triggerPosition) { // Show or modify the styles of your sticky bar welcomeBar[0].style.display = ‘block’; } else { // Hide or revert the styles of your sticky bar welcomeBar[0].style.display = ‘none’; } }); ]]> How To Get More Followers On Twitter (Avoid These Mistakes) ]]> {{{ ( data.maybeFilterHTML() === ‘true’ ) ? _.escape( data.label ) : data.label }}} ]]>

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The Right Kind of Discontentment

The Right Kind of Discontentment

The world is ugly when you’re filled with discontentment.

Discontentment with the past drags you into helplessness. But dissatisfaction with the present is opportunity to change the future.

Wallowing in displeasure defeats leaders.

The world is ugly when you're filled with discontentment. Image of a grumpy child.

The wrong kind of discontentment:

Forget about “can’t do” and “don’t have.”

Forget about changing people. Expect people to change themselves. Trying to change people makes you a manipulator.

  1. Give feedback.
  2. Explain expectations.
  3. Offer support.
  4. Practice mutual accountability.

The right kind of discontentment:

#1. Radical acceptance:

Accept the world as it is. Resistance is futile.

Anger at injustice becomes an excuse to act unjustly.

#2. Reject passivity:

Acceptance isn’t passivity.

#3. Clear focus:

Focus on things you have power over. What’s within your control? If you want to end the day exhausted, try to corral the wind.

The secret to focus is eliminating distraction. Image of a person creating a point of focus.

#4. Graceful confrontation.

Confront recurring offenses. Don’t tolerate negative patterns. Everyone screws up. Patterns are the problem.  

#5. Criticize less.

#6. Explore perspectives.

Perhaps discontent comes from a cloudy perspective. You don’t see the whole picture.

#7. Focus on response.

Think less about what others should do and more about things you should do. What are you going to do about that?

Bonus: Enjoy the view even if the window is dirty.

What distinctions do you see between healthy and unhealthy discontentment?

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5 Reasons Your Customers Hang Up During Your IVR Menu

Interactive Voice Response (IVR) menus are a quick and easy way to enhance the customer support experience that your company can offer over the phone. They allow callers to navigate through self-service menus by pressing numbers on their keypads or by speaking with an automated conversational response system. 

IVRs that are properly set up will spare customers the headache of enduring long, awkward wait times while also helping them find answers to their queries without the help of a human agent. 

“Properly set up” is the key phrase here, of course, because a half-baked menu can do more harm than good. In particular, a bad IVR may lead a call center to suffer from high call abandonment rates, which is a strong indication that it needs changes right away.

5 Reasons Your Customers Are Hanging Up (and What to Do About It)

1. Your IVR Menu Is Painfully Long

The problem:

An overly complex IVR menu can annoy or bore your customers so much that they decide to drop the call. This is obviously counterproductive, as IVR systems are meant to help customers fix their issues quickly.

Naturally, having a maze of menu options will do anything but that—especially if it forces customers to wait until the IVR finishes reading out every single menu option without giving them the option to skip ahead. 

Furthermore, if this happens on every single sub-menu as well, it can make customers feel like they’re in a never-ending nightmare—like Bill Murray’s character in the movie Groundhog Day. 

The fix: 

No matter how tempting it is fill your IVR menu with endless options, just keep it simple. Ideally, your IVR system should include around three to five menu options, and its sub-menus should follow the same format.

Try to put your most popular menu items at…

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Are You A Worrier? Study Reveals An Unexpected Upside Of Being Neurotic (M)

Being neurotic might have a surprising benefit to physical health.

Being neurotic might have a surprising benefit to physical health.

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Author: Jeremy Dean

Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004. He is also the author of the book “Making Habits, Breaking Habits” (Da Capo, 2013) and several ebooks. View all posts by Jeremy Dean

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3 Classic Copywriting Books You Need Now More than Ever

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless. 

Because although AI can generate content, understanding human emotions and psychology, as taught in these books, is essential for creating an engaging and persuasive copywriting piece.

With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting. However, when you combine the fundamentals with modern technology, you become unstoppable.

Breakthrough Advertising By Eugene Schwartz

Breakthrough Advertising is a favorite among copywriters. Eugene Schwartz, a direct-response copywriter who was prolific in the mid-20th century, is a legend.

Breakthrough Advertising is a dense book, and most reviews will only cite the Schwartz lessons from the first half. For example, almost every review will cite Schwartz’s advice that demand for a product cannot be created—only channeled.

(I guess I just did it too.)

That advice about customer demand is indeed sage wisdom to write down and remember forever. But it’s in the second half of the Breakthrough Advertising, which gets little attention, where I find the most gems. 

One of those gems is Schwartz writing about the topic of belief.

Belief is the goal, Schwartz states.

If you can channel the tremendous force of his belief—either in content or direction—behind only one claim, no matter how small, then that one fully-believed claim will sell more goods than all the half-questioned promises your competitors can write for all the rest of their days.

A prospect can’t fully accept and value your offer unless you build the necessary beliefs. Your coupons and bonuses will bounce right off your prospects unless they believe your product is right for them.

As an example, Schwartz describes a challenge he had in selling a TV repair manual. Back in the 1950’s, TVs were complex, intimidating machines that broke down constantly, leading to expensive repair bills.

The homeowner could save a ton of money doing TV repairs themselves. The problem was that nobody believed they could actually repair a TV.

Schwartz persuaded prospects they could repair the TV using nothing but his words. He did it through the way he structured his sales letter, strategically targeting belief after belief. You can find the full sales letter in Breakthrough Advertising—it’s incredible.

HOW TO USE THIS BOOK TODAY:

These days, the marketing world is filled with hype and over-the-top promises. Schwartz advises us to dial down those big promises. Instead, focus on building belief. Put yourself in your prospect’s shoes and ask, “What does my prospect need to believe in order to say “yes” to my offer?

If you want more on this topic of belief building in your prospect’s mind, I teach a step-by-step process in my own, Simple Marketing for Smart People.

The Robert Collier Letter Book

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The Five Opportunities of Good Fortune

The Five Opportunities of Good Fortune

Don’t wait for good fortune but welcome it when it knocks.

Jay Elliot became a Sr. VP at Apple because he struck up a conversation with a stranger in the waiting area of a restaurant. The stranger was Steve Jobs. (The full story is in the book, “The Steve Jobs Way.”)

You honor good fortune when you share it. Image of a ladybug on a daisy.

5 opportunities of good fortune:

  1. Humility. Fools take credit for unexpected benefits.
  2. Gratitude. Few things are more lovely than someone saying, “I’ve been fortunate.”
  3. Responsibility. How will you advantage others with your own good fortune?
  4. Generosity. Hoarding your advantages shrinks your soul.
  5. Compassion. You honor good fortune when you share it. The weight of holding what you have shrinks life.

What if good fortune neglects you?

5 advantages of disadvantage:

#1. Wisdom.

You learn wisdom in the dark chapters of life. In that sense, disadvantage is advantageous.

“For these two things are, as it were, at opposite poles – good fortune and good sense; that is why we are wiser when in the midst of adversity. It is prosperity that takes away our righteousness (moral integrity).” Seneca

Success gives the illusion of brilliance.

#2. Compassion.

Those who suffer well are tender toward those who suffer.

#3. Growth.

Bitterness makes you rigid and brittle. The other side of rigidity is openness. Disappointment enables growth when it opens your heart.

#4. Humility.

Difficulties are opportunities when you realize you could be wrong. Doubt that paralyzes defeats. But a dash of doubt sweetens life.

#5. Creativity.

You find advantage in difficulty when you explore new methods. You can rage against troubles, or you can get creative.

What are some opportunities of good fortune?

Which advantage of adversity do you find most interesting?

3 Advantages of an Enemy

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How to Copywrite – Get Insane Results as a Beginner

Copywriting can seem like a dark art. It’s not.

There’s a few, simple tricks that ALWAYS produce results. Get more sales, leads, and traffic just by changing a few words.

And these steps are simple enough for a complete beginner to use.

Look, if you follow each step in this list, you’ll be a better copywriter than 99% of marketers. I’ve worked with hundreds of marketers in my career, they’re almost all terrible at copywriting. So a little effort goes a LONG way.

They’re not complicated, they’re easy to remember, and anyone can act on them.

1. Focus on Headlines

Above all else, spend time on your headlines.

Years ago, I ran marketing for a SaaS company called KISSmetrics. For most of my tenure, I was responsible for the marketing lead quota. I ran hundreds of A/B tests on our marketing site and blog in order to hit those goals.

I quickly learned that the headline on our homepage could increase or drop free trial signups by 30%. A single sentence drove about a third of our free trials. No joke.

I’ve seen this over and over again. Headlines at key places in your marketing funnels have an enormous impact on your business:

  • The headline on your homepage
  • Subject lines in sales emails
  • The headline at the top of a key landing page or sales page
  • The headline of any major marketing campaign
  • Product description lines

I once did a series of conversion optimization teardowns at a conference of bootstrapped SaaS founders (MicroConf). For one woman, I told her to focus on the headline on her homepage. The next day, she came up to me and said that changing her headline doubled the conversion rate on her site overnight. One sentence literally doubled her business. That’s…

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