Ascend | DigitalMarketer

At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again.

Ascension offers may be simple upsells made after that initial purchase… bigger, better solutions… or “done for you” add-ons.

So now we must ask ourselves, what is our core flagship offer and how do we continue to deliver value after the first sale is made? What is the thing that we are selling? 

How we continue to deliver value after the first sale is really important, because having upsells and cross sales gives you the ability to sell to customers you already have. It will give you higher Average Customer values, which is going to give you higher margins. Which means you can spend more to acquire new customers. 

Why does this matter? It matters because of this universal law of marketing and customer acquisition, he or she who is able and willing to spend the most to acquire a customer wins.

Very often the business with the best product messaging very often is the business that can throw the most into customer acquisition. Now there are two ways to do that.

The first way is to just raise a lot of money. The problem is if you have a lot of money, that doesn’t last forever. At some point you need economics. 

The second way, and the most timeless and predictable approach, is to simply have the highest value customers of anyone in your market. If your customers are worth more to you than they are to your competitors, you can spend more to acquire them at the same margin. 

If a customer is worth twice as much to you than it is to your competitor, you can spend twice as much trying to acquire them to make the same margin. You can invest in your customer acquisition, because your customers are investing in your business. You can invest in your customer experiences, and when we invest more into the customer we build brands that have greater value. Meaning, people are more likely to choose you over someone else, which can actually lower acquisition costs. 

Happy customers refer others to us, which is called zero dollar customer acquisition, and generally just ensures you’re making a bigger impact. You can invest more in the customer experience and customer acquisition process if you don’t have high margins. 

If you deliver a preview experience, you can utilize revenue maximizers like up sells, cross sales, and bundles. These are things that would follow up the initial sale or are combined with the initial sale to increase the Average Customer Value.

The best example of an immediate upsell is the classic McDonalds, “would you like fries with that?” You got just a burger, do you also want fries with that? 

What distinguishes…

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Cloud Hosting vs. Shared Hosting: 5 Key Differences

Sign up for Kamatera today for affordable hosting, near-instant server setup, unrivaled uptime, and round-the-clock customer support. Try Kamatera risk-free with a 30-day free trial, including $100 worth of service credit with no contract or commitment required.  

Web hosting services offer critical storage and computing resources to ensure your website and applications are readily available to online visitors. However, there are many different hosting services to choose from, including cloud and shared hosting. This post will explore the fundamental differences between these two hosting types to help you make an informed decision. 

The 10 Best Hosting Companies for Cloud Hosting 

Spoiler alert: you’re likely to decide you’re better off with cloud hosting by the end of this post. Our research team has tested over two dozen hosting services to find the best cloud hosting services. You can see the results of that experiment in our post Comparing The Best Cloud Web Hosting Plans. Our top options include: 

  • Kamatera – Best for affordable versatility 
  • Hostinger – Most bang for your buck 
  • Scala Hosting – Best cloud hosting for custom resource allocation 
  • Cloudways – Best customizable managed cloud hosting 
  • HostGator – Best cheap cloud web hosting 
  • Nexcess – Best cloud hosting for ecommerce sites 
  • DreamHost – Best cloud hosting for developers 
  • SiteGround – Best cloud hosting for scaling resources 
  • A2 Hosting – Fastest cloud web hosting 
  • InMotion – Best cloud hosting for small businesses 

While it’s arguable that most people benefit more from cloud hosting than shared hosting, you can only come to a solid conclusion by thoroughly comparing the two hosting types. 

Therefore, below are the key differences between cloud and shared hosting. 



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Depressed Eyes Are More Likely To Be This Colour

Depressed eyes are difficult if not impossible to spot, but this eye colour is linked to a seasonal form of depression.

Depression cannot be spotted in the eyes alone, however eye colour may provide certain clues.

That is because people with brown eyes are more likely to get depressed with the seasons, mostly in the winter, research finds.

Women with brown eyes are particularly at risk as women are 40 percent more likely to experience the condition than men.

Those with blue eyes, though, seem to be have a level of protection against what is known as Seasonally Affected Disorder (SAD).

People with SAD — a form of depression — generally start to feel down from around fall and the symptoms continue through the winter months.

SAD has also been linked to weight gain from a craving for carbs.

The study’s authors write:

“Individuals with blue eyes appear to have a degree of resilience to SAD.

This may be taken as suggestive that the blue eye mutation was selected as a protective factor from SAD as sub-populations of humans migrated to northern latitudes.”

Depressed eyes

In other words, people with blue eyes historically tended to live in the North so their genetic make-up is more resilient to the cold, dark winters.

Professor Lance Workman, study co-author, said:

“We know that light entering the brain causes a decrease in levels of melatonin.

As blue eyes allow more light into the brain, it may be that this leads to a greater reduction in melatonin during the day and this is why people with lighter eyes are less prone to SAD.”

The study’s results came from a survey of 175 students in Wales and Cyprus.

The researchers found that around 8 percent of people in their study had a chronic version of SAD, while 21 percent had a less serious version of it.

The study was presented at the annual conference of the British Psychological Society in Nottingham, United Kingdom (Workman et al., 2018).

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Advocate | DigitalMarketer

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.

So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you. This stage is all about learning your customer’s experience, and building up your testimonial database. 

The most important part of this step is asking these four questions. 

What Was Your Life Like Before Finding Our Solutions? What Challenges Were You Facing That Caused You to Consider Us? 

These questions are great not only because it gives you some really good stories, but because it gives you some insight on how you can provide similar prospects with that AHA moment. Understanding the average day of your clients is important in reflecting on your Customer Value Journey, and helps you understand what really set you apart from your competitors.

What Key Features Had the Biggest and/or Fastest Impact?

Not only is this going to get you to really specific stories, you will understand the specific things you provided that gave the biggest impact. The answers to these questions will not only give you great insight and testimonials, it will provide you with ideas for new lead magnets. This part is a new Entry Point Offer goldmine! 

What Has Been the Impact or Results in Your Life or Business Since Using Our Product or Service? 

This is a fairly broad question, and that’s why we put it after the others. You will have already gotten all of the specifics out of the way with #1 & #2. But when you ask this question, this is where you get the most valuable stories. You can use this part as testimonials, as an order form, as a sales page, this part is testimonial gold. 

If You Were Asked to Justify this Purchase to Your Boss or a Friend, What Would You Say? 

This is our favorite question by far. If you had to go back in time and justify this purchase, what would you say? I promise you what we’re going to find is a lot of great ideas for the jobs that your product or service has done. You’ll get a lot of great ideas for your core message canvas. This question is about backfilling all of the assets that you may not have. Here you’re going directly to the customer who are already happy, and using their justifications to help you sell to new customers. 

Hopefully you now understand just how valuable the Advocate stage could be, as well as the key questions you need to ask to get your customers talking. Here’s how it works for our example companies.

When…

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The Top 5 Best Ecommerce Hosting Providers – In-Depth Reviews

Want to jump straight to the answer? The best ecommerce hosting provider for most people is Hostinger or Liquid Web.

You make several important decisions when building your ecommerce store. One is choosing the best ecommerce hosting provider that will help you deliver optimal shopping experiences. From thwarting sluggish websites and lack of optimal security to ensuring fast loading speeds and uptime, there’s a lot riding on your decision.

This guide presents the five best ecommerce hosting providers, along with a quick section to help you identify the best option for your needs.

The Top 5 Best Ecommerce Hosting Providers

  • Hostinger — Best for Online Sellers With a Budget
  • Liquid Web — Best for Managing High-Traffic Websites
  • Bluehost — Best for WooCommerce Websites
  • SiteGround — Best for Smaller Online Stores
  • InMotion — Best for Starting and Scaling an Online Business

Wondering what makes these service providers the best in the market? I’ve got you covered.

Hostinger — Best for Online Sellers With a Budget

  • One-click installations with diverse CMSs
  • 99.9% uptime
  • SSL and weekly backups
  • Highly affordable plans

Try risk-free for 30 days

Having an extensive budget isn’t a prerequisite to ecommerce success, especially when you have web hosting providers like Hostinger.

It offers user-friendly, one-click installations with several variety content management systems like WordPress with WooCommerce and PrestaShop, while SSL and weekly backups with firewalls and server monitoring ensure the best possible security for your online venture.

Your website is hosted on custom-built servers equipped with LiteSpeed web servers that are optimized to deliver blazing-fast page loading speeds.

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How to Build Courage And Bravery

Building courage and bravery can be done using personality traits, self-efficacy, hope, resilience, values, beliefs and social forces.

How does a fire-fighter feel so courageous they can enter a burning building?

How does an anxious person pluck up the courage to introduce themselves to a stranger?

How does a severely depressed individual find the bravery to go through the motions of another day?

All require courage, but this sort of bravery is an elusive quality.

In this article we look at the components that make up courage and how these can be developed.

Sean Hannah and colleagues from the United States Military Academy, writing in The Journal of Positive Psychology, provide a new model of courage (Hannah et al., 2007).

In it they set out a web of interrelated factors thought to feed into the subjective feeling of courage.

Broadly they suggest that levels of courage are influenced by character traits, particular states of mind and the values, beliefs and social forces acting on a person.

Alongside these factors set out below, I’ve provided suggestions for how each can be increased.

Courageous character traits

Firstly, then, the following three personality traits are thought important in being courageous:

1. The courageous are open to experience

This trait is associated with both divergent thinking, e.g. brainstorming, and the related idea of creativity.

Being courageous, then, is all about having options, and in order to generate those options you need to be creative.

How can it be increased?

Techniques which may help increase divergent thinking are brainstorming, keeping a journal, free writing and mind mapping.

Whether these will lead back into increased openness to experience, however, is unknown.

It’s unlikely to cause you any harm though!

2. The courageous are conscientious

The conscientious are dependable people who feel a sense of duty towards themselves and others.

They get the job done.

How can it be increased?

One way to increase conscientiousness may be to commit to more social institutions such as marriage, work, family or other role in the community.

This suggestion comes from research that has found conscientiousness increases with age, which is also associated with greater work, family and social commitments.

3. Core self-evaluation

These include traits like emotional stability and internal locus of control.

An internal locus of control refers to a feeling of control over situations.

How can it be increased?

Increasing locus of control can be achieved through cognitive therapy.

Central to cognitive therapy is the idea that our outlook on life is fundamentally affected by how we explain what happens to us and others – the attributions we use.

Changing these attributions can lead to changes in core self-evaluations.

Remember that these first three components are ‘traits’ meaning they are thought to be relatively stable across situations and across time-points.

While they can, and do change, they will be difficult to budge quickly or easily.

Courageous states of mind

The following four states of mind are, though, more open to adjustment and may be better bets for increasing courage in the moment:

1. Self-efficacy and confidence

Essentially means confidence in yourself and your ability to achieve desired outcomes.

How can it be increased?

Two important predictors of self-efficacy are firstly mastering a…

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Promote | DigitalMarketer

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them.

Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way. The point is, it’s a win-win for both of you.

One thing worth mentioning before we dive in; Happy customers don’t promote, SUCCESSFUL customers do. 

Our biggest question in the Promote stage is: How are you going to turn your BEST customers into your marketing partners? 

If you don’t have a referral program, an affiliate program, or a valued reseller program … who is willing to drive your message to the organization you need to build out these programs? This is word of mouth marketing, and it is very important so start thinking about how you want to build this. 

Look to your most successful customers, they’re going to be the people who actively promote for you. But then, let’s think about our customers who already have our prospects but are offering a different product or service. 

At DigitalMarketer we are a training and certification company, we are not a services based company. What that means is we don’t compete with agencies or consultants. This also means that there is an opportunity for us to work with agencies and consultants. 

When we realized this we decided to launch our Certified Partner Program, which you can learn more about at DigitalMarketer.Com/Partner. This program lets us work with the largest segments of our customer base, who have customers that we want but they’re providing a solution that we’re not providing. 

When we train our customers, they are able to use our company frameworks to work with their clients. If their clients want to learn to do their marketing themselves? We’re the first education company they see.

So who is that for you? Remember, it’s not the happy clients that refer, it’s the successful clients. If you want to create more promoters, make sure that you’re doing everything that you can as a marketer to ensure that you’re marketing great products so you can see great results. 

How can our example companies accomplish this?

For Hazel & Hems, they can add an ambassador program to grow their instagram following and increase credibility with viral posts. 

Ambassadors can earn affiliate commissions, additional boutique reward points, and get the chance to build a greater following by leveraging the Hazel & Hems brand.

For Cyrus & Clark, they can offer discounted rates to their existing clients if those clients are willing to refer them to their strategic partners. 

For construction companies, this could be a home builder recommending Cyrus & Clark services to the landscapers, real estate developers, and interior designers that they work with to serve their customers.



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Web Hosting Uptime Study 2021 – Quick Sprout

Uptime is the most important part of hosting your website. This should be the first thing you use to evaluate the quality of a potential hosting provider.

Your website is useless if people can’t access it. That’s why you need to find a web hosting provider that delivers high uptime rates.

These are the top options I recommend.

Quicksprout.com's complete beginner's guide to web hosting uptime.Quicksprout.com's complete beginner's guide to web hosting uptime.

What exactly is uptime?

It is the amount of time that the server hosting your website is up and running. Uptime rates are typically listed as a percentage, such as 99.95%.

If a hosting provider has strong uptime rates, then it’s a good indication their servers perform well. So if you choose a provider based on this metric, you can assume that your site will stay up and running nearly all of the time.

The problem with choosing a web hosting plan based on uptime is that it’s tough to independently verify claims made by different web hosts. Nearly every hosting provider will claim to have high uptimes, which forces you to take their word for it.

That’s why I created this guide.

I’ve done the research and identified the web hosts with the best uptime rates to help you make an informed decision.

Whether you’re creating a new website or you’re planning to switch hosting providers for your existing site, this resource is a valuable starting point.

Why is Uptime Important?

Imagine this—a user lands on your website and it doesn’t load. Now what?

88% of online consumers are less likely to return to a website after having a bad experience. I think it’s safe to say that a down website falls into this category.

You spend so…

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New Year’s Resolutions: 10 Step Guide To Make Them Stick

Here is my quick ten-step guide to making those New Year’s resolutions, based on hundreds of psychology studies.

One of the main reasons that New Year’s resolutions are so often forgotten before January is out is that they frequently require habit change.

And habits, without the right techniques, are highly resistant to change.

But because habits work unconsciously and automatically, we can tap into our in-built autopilot to get the changes we want.

So here is my quick ten-step guide to making those New Year’s resolutions, based on hundreds of psychology studies.

1. For big results, think small

The classic mistake people make when choosing their New Year’s resolutions is to bite off more than they can chew.

Even with the help of psychologists, people find it hard to make relatively modest changes.

So pick something you have a reasonable chance of achieving.

You can always run the process again for another habit once the first is running smoothly.

2. Mental contrasting and New Year’s resolutions

Choosing what to change about yourself and sticking to it isn’t easy.

There is a method you can use, though, to help sort the good ideas from the bad, and to help boost your commitment.

Mental contrasting is described in more detail here but in essence it’s about contrasting the positive aspects of your change with the barriers and difficulties you’ll face.

This helps you to be more realistic about what is possible.

Research has found that following this procedure makes people more likely to give up on plans that are unrealistic but also commit more strongly to plans they can do.

3. Make a very specific ‘if-then’ plan

The types of plans for change people make spontaneously are vague: things like: “I will be a better person” or “This year I’ll get fit”.

These are fine as overall aims but it’s much better to make really specific plans that link situations with actions.

For example, you might say to yourself: “If I feel hungry between meals, then I will eat an apple.”

When repeated these types of actions will help you achieve your overall goals.

4. Repeat your New Year’s resolutions

Habits build up by repeating the same action in the same situation.

Each time you repeat it, the habit gets stronger.

The stronger it gets, the more likely you are to perform it without having to consciously will it.

So, how long will the habit take to form?

Well, it depends on both the habit you’ve chosen and your personality.

The idea that it’s always 21 days is demonstrably wrong.

5. Tweak your New Year’s resolutions

Everyone is different, so what works for one person might not work for another.

Habit change is no different. If your very specific plan seems to be going wrong after a while, or doesn’t feel right, then it may need a tweak.

Try a different time of the day or performing the habit in a different way.

Habit change needs self-experimentation.

Are there any tweaks to your environment you can make?

Those trying to change eating habits might try buying smaller plates, putting fruit on the counter and avoiding TV dinners.

6. Don’t suppress…

An odd thing happens when…

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5 Ways to Manage Emotions that Distort Perception

5 Ways to Manage Emotions that Distort Perception

Emotion distorts the way you see yourself, others, opportunities, and the world. You manage emotions; you don’t control them. (Excluding emotional outburst which should be controlled.)

“We don’t see things as they are, we see them as we are,” attributed to Anais Nin.

You manage emotions indirectly. Image of a curvy road.You manage emotions indirectly. Image of a curvy road.

Emotions distort perception:

Emotions predict the future. Sad people see a sad future. Discouraged people see problems. Fearful people see threats around every corner.

Disappointment with one thing colors many things. An argument at home leads to withdrawal at work.

You feel competent when you’re happy and incompetent when you’re sad. Happy people try things; sad people don’t.

You feel like you can charge hell with a squirt gun when you’re exhilarated, even though it’s not a good idea.

Feelings follow actons. Image of a group of wooden pawns with one out in front.Feelings follow actons. Image of a group of wooden pawns with one out in front.

5 ways to manage emotions:

#1. You feel what you focus on. You feel stress when you focus on stress. (But don’t hide like a child playing peekaboo either.)

#2. You manage emotions with acceptance. Don’t fight painful emotions. Accept them. Acceptance takes power from painful emotion and gives it to you.

#3. You manage emotions indirectly. Stress goes up when confronted directly. Stress goes up when you tell someone not to stress about it. You manage stress by first noticing it and then by doing something else. Many choose deep breathing. Others walk or listen to music. Some engage in self-defeating behaviors like alcohol and drugs.

Tip: Lower stress by focusing only on things within your control.

#4. You manage emotions with rest. Tired people lean toward painful emotions. It’s hard to feel powerful after disappointment.

#5. You manage emotions with action. Act your way into feelings. Don’t feel your way into action.

You are an emotional person; you deal with emotional people. Emotions aren’t something to be cured, but don’t let them steer the ship either.

What suggestions do you have for managing emotions?

Go deeper:

The Secret to Managing How you Feel

Emotion Management Strategies: 6 Methods to Try

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